Nespresso’s Jessica Padula: brands don’t need to own communities to belong in them
On the Potential convention in Miami, The Drum sat down with the VP of promoting at Nespresso…
The CMO Role
Bacardi CMO Ned Duggan on how Patrón turned a regulatory spat into a marketer’s dream
Each fairytale wants a villain – a homicidal stepmother, a hungry wolf. The identical is true in…