Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
Google is popping its demand-side platform for advertisers, Show & Video 360 (DV360), into an AI-powered media…
Software/Technology
Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation
In a heated dialogue with main AI students Tuesday night, Eric Schmidt, the American businessman who held…
AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Tech
Tremendous Bowl 60 introduced the biggest tech players—some making their debut, like Anthropic—into the highlight to pitch…
Salesforce President Ariel Kelman’s 25-Year Playbook for Marketing at Scale
In our tech-powered world, know-how entrepreneurs can’t afford to lose sight of consumer belief. And but, they…
With Crossplay, The New York Times Gets Serious About Games
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
What Keeps iFit Ahead of the Curve? Kirsten Spittel-Sloan’s Personalization Secret
Within the newest episode of the Advertising and marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP of…
PubMatic Strikes Deal With Startup Kontext to Inject Ads Into AI Chatbots Via Programmatic Auctions
With advertisements coming to Gemini, clues about potential in-app advert merchandise appearing in ChatGPT’s code, and advertisements…
The Innovator 50: Better Industries Through Technology
In 2025, there’s no such factor as enterprise as traditional. Confronted with relentless challenges, change, andtechnological upheaval,…
Sony’s NFL Headsets Are Already Delivering Millions in Media Value
Forward of the 2025-2026 NFL season, the league introduced Sony as a know-how accomplice for brand spanking…
The Big Ideas With Winning Strategies
Even one of the best marketing campaign can’t make its deserved influence with out a dynamic media…
Sergey Brin Makes Surprise Appearance At Google’s Developer Conference
Sergey Brin wasn’t anticipated onstage at Google’s annual developer convention, I/O, in Mountain View on Tuesday. The…