American Eagle Ad Controversy Hasn’t Driven Sales, Early Data Suggests
Thus far, the controversy surrounding American Eagle Outfitters’ marketing campaign starring actress Sydney Sweeney has created numerous…
Retail News
Criteo Holding Its Ground as Rivals Try to Steal Its Share
Throughout Criteo’s first quarter earnings name in Could—and the primary for newly-appointed chief government officer Michael Komasinski—the…
CPGs Cut Down on SKUs, Slash Prices, and Push Value Brands as Consumers Stay Frugal
As we head into the second half of the yr, inflation and uncertainty round tariffs proceed to…
PayPal Debuts Shoppable Ads for Publisher Sites
Digital fee large PayPal is introducing shoppable advertisements on writer websites that allow customers to purchase straight…
Heading Into Cannes, Retail Media Faces a Reckoning
Retail media is reaching an inflection level. Two years in the past on the Cannes Lions competition,…
Vizio Gives Advertisers First Peek at Walmart’s Ownership
Vizio’s plans for advertisers underneath its new proprietor, Walmart, are nascent however coming right into a bit…
3 Ways for Brands and Retailers to Rediscover Common Ground
Retailers and types have an intensive historical past of collaboration. And for many of it, they’ve labored…
Meta Is Chasing Retail Media Budgets
Retail media is expected to be a $62 billion pie per Emarketer, and Meta is quietly angling…
Why SharkNinja Is Spending Its $700 Million Advertising Budget on Creators and Product Placement
SharkNinja, the corporate behind the Shark and Ninja family merchandise manufacturers, has opened the curtain on the…
2025 Tariffs: How Brands Are Responding
As President Donald Trump’s promised tariffs on China, Mexico, and Canada become a reality, manufacturers are anticipating…