I tried AI-powered home shopping on DirecTV – and suddenly my TV wanted to dress me
At Shoptalk 2026, The Drum’s editor-in-chief Gordon Younger trials a generative AI expertise from DirecTV and Look…
Retail media
The bride as ‘ultimate influencer’: how David’s Bridal is rebooting itself after bankruptcy
The US retailer is reinventing itself as a marriage commerce and media platform. Its president and chief…
Nominations revealed for The Drum Awards for Commerce Media 2026
Instacart, Roku, Sam’s Membership, and Roundel are amongst these within the operating for world recognition this yr….
OpenAI is killing Instant Checkout. Don’t dance on the grave of agentic shopping yet
An undercooked enterprise mannequin died this week. However the purchasing conduct it was making an attempt to…
Your brand must be available physically, mentally and now for the AI algorithm
The widespread adoption of AI has resulted within the want for a 3rd pillar of selling effectiveness…