Why People Really Got So Mad About Coke’s New ‘Marlboro’ Typeface
Earlier this week, Coca-Cola began an uproar over one thing shoppers often don’t get labored up about:…
Rebrands
How the AJC Is Betting Its Future on Digital
When Andrew Morse joined The Atlanta Journal-Structure (AJC) as CEO in 2023, he inherited a legacy establishment…
Cracker Barrel CMO Defends Rebrand As Shares Fall 7%
On Tuesday (Aug. 19), Cracker Barrel unveiled a brand new emblem, a lot to the chagrin of…
Humanize Your Brand to Build Bridges Across Deep Divides
In a rustic as politically divided as america, few matters elicit stronger emotional responses than weapons. Gun…