7 Affiliate Strategies Publishers Are Using for Black Friday
Publishers with affiliate operations are getting into the vacation buying cycle with a blunt new actuality: Natural…
Publishing News
The 5 Media Trends I’m Thankful For
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
Why So Many Publishers Are Launching Brand Campaigns Right Now
In current months, a rising variety of premium publishers have unveiled bold, costly model advertising and marketing…
Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?
On Tuesday, the French information writer Le Monde launched a cross-offer initiative with The New York Occasions,…
The WSJ Doubles Down on Its $25,000 Membership Programs
The Wall Street Journal launched the latest addition to its rising portfolio of government membership packages on…
Dismantling Google Will Not Fix the Adtech Ecosystem
After months of anticipation, when Google’s verdict was finally announced, the tech big was discovered to be…