Magnite Becomes Third SSP in Two Months to Sue Google Over Antitrust Allegations
Magnite, the biggest unbiased sell-side platform (SSP) within the advert business, filed a federal lawsuit in opposition…
Programmatic
SiriusXM Strikes Deal With Amazon DSP for Audio Ads Across Its Platforms
Audio big SiriusXM has inked a partnership with Amazon that may permit advertisers to purchase advertisements throughout…
Media Buyers Block Publicis’ Epsilon SSP Over Data Leakage Concerns
Within the notoriously advanced digital promoting provide chain, some manufacturers and their companies, together with a handful…
Google Has Been Quietly Using Gemini AI to Weed Out Ad Fraud and Invalid Traffic
Researchers at Google have been quietly testing methods to fight invalid site visitors—promoting exercise that’s not generated…
Google Wipes 350 Android Apps Tied to Major Ad Fraud Scheme
An advert fraud scheme, dubbed IconAds, that served out-of-context cellular advertisements has led Google to tug 352…
Dismantling Google Will Not Fix the Adtech Ecosystem
After months of anticipation, when Google’s verdict was finally announced, the tech big was discovered to be…
What Will a Diminished Google Presence Mean for Advertising?
If Google hoped that the second Trump administration would provide it a reprieve from the crushing antitrust…