Google Has Been Quietly Using Gemini AI to Weed Out Ad Fraud and Invalid Traffic
Researchers at Google have been quietly testing methods to fight invalid site visitors—promoting exercise that’s not generated…
Programmatic
Google Wipes 350 Android Apps Tied to Major Ad Fraud Scheme
An advert fraud scheme, dubbed IconAds, that served out-of-context cellular advertisements has led Google to tug 352…
Dismantling Google Will Not Fix the Adtech Ecosystem
After months of anticipation, when Google’s verdict was finally announced, the tech big was discovered to be…
What Will a Diminished Google Presence Mean for Advertising?
If Google hoped that the second Trump administration would provide it a reprieve from the crushing antitrust…