Reverse the Funnel: Start with Reactivation, Not Awareness
Constructing long-term worth begins by fixing what’s already in your database. Everybody loves the concept of a…
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Activating Digital Audiences with Email Address Data
Key Takeaways The e-mail deal with is greater than a contact level. It’s probably the most persistent…
Recalibration: Building Marketing on First-Party Ground
Key Takeaways Third-party knowledge alone can’t drive long-term progress. First-party knowledge provides sturdy, consented perception. Proudly owning…
The Art of Data Quality: Crafting Masterpieces in Marketing
Key Takeaways Knowledge high quality is the hidden brushstroke behind each advertising and marketing masterpiece: flip your…
The Art and Science of Identity Resolution: A Marketer’s Guide to Precision and Impact
Key Takeaways Precision Drives Efficiency: Efficient identification decision transforms scattered information into actionable insights, enhancing focusing on,…