What 15 years in enterprise SEO taught me about people, power, and progress
After greater than 15 years in enterprise SEO throughout six main firms, I’ve seen extra careers derailed…
Opinion
Anatomy of an overambitious system shaping the future of search
Google’s Every day Hub is extra advanced than it first seems. It’s a part of the broader…
Why PPC tests in 2026 call for nuance, not winners
In the event you entered PPC 20 years in the past, testing was scientific, comforting, and one…
7 success criteria for organic search in 2026
Rating No. 1 continues to be an accomplishment, however by now, most SEO professionals perceive that it…
How to make products machine-readable for multimodal AI search
As procuring turns into extra visually pushed, imagery performs a central position in how folks consider merchandise….
3 GEO experiments you should try this year
Final month, I requested ChatGPT, Perplexity, and Gemini the identical query about three of my purchasers: “Who’s…
AI search & the shift towards inauthenticity & commercial interests
Traditionally, Google Search has pushed innovation by rewarding high-quality content material with visibility and visitors. Within the…
The three AI research modes redefining search – and why brand wins
The AI resume has grow to be a C-suite-level asset that displays your total digital technique. To…
The next frontier of online reputation risk
As generative AI turns into extra embedded in search and content material experiences, it’s additionally rising as…
Answer the hidden questions or vanish in AI search
ChatGPT, Gemini, Perplexity: these are the brand new working environments. Your content material have to be invokable…
What is the inevitable evolution of LLMs and search?
It’s clear to me that the present “LLM state of affairs” is untenable. These platforms are providing…