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Top 10 PPC news stories 2025 on Search Engine Land
Pay-per-click (PPC) advertising and marketing in 2025 moved quick and grew extra advanced. Google drove lots of…
Top 10 PPC expert columns of 2025 on Search Engine Land
PPC didn’t stand nonetheless in 2025. It adjusted. These articles resonated as a result of they answered…
Top 10 SEO news stories of 2025
One other yr in search has come and gone, and Google referred to as it year three…
Top 10 SEO expert columns of 2025 on Search Engine Land
The evolution of search continued to speed up in 2025. Between GEO and AI-driven discovery, brokers, and…
3 core updates and 1 spam update
Google launched 4 official and confirmed algorithmic updates in 2025, three core updates and one spam replace. That is…
OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI is laying the groundwork for an promoting enterprise, signaling a possible shift in how ChatGPT and…
Google adds Maps to Demand Gen channel controls
Google expanded Demand Gen channel controls to incorporate Google Maps, giving advertisers a brand new technique to…
Microsoft Bing explains how duplicate content hurts AI search visibility
Duplicate content material can damage your visibility in AI Search. Fabrice Canel and Krishna Madhavan from Microsoft…
Google sues SerpApi over scraping and reselling Search data
Google mentioned right now that it’s suing SerpApi, accusing the corporate of bypassing safety protections to scrape,…
Google to loosen pharma ad rules for AdMob authorized buyers
Google will replace its Pharmaceutical coverage for AdMob Licensed Patrons in January, permitting prescription drug and prescription…