To Win, Omnicom Must Kill Its Darlings
Now that the $13 billion merger between Omnicom and IPG is actually happening, all attention turns to…
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Marc Benioff’s PR Implosion Shows the Perils of CEO Activism
Every week is an eternity in branding. Simply ask Marc Benioff. For a decade, the Salesforce CEO…
Everyone Got the Sydney Sweeney Campaign Wrong
Mark Ritson is a former advertising and marketing professor, model advisor and an award-winning columnist. He’s additionally…