Sir John Hegarty thinks marketing and media have stalled. AI could kickstart them
Mark Challinor speaks to Sir John Hegarty about why AI wants human creativeness, why style issues in…
Media planning and buying
Mark Ritson: Marketers can no longer afford to laugh at Reddit
Occasions have modified. Reddit ought to be a critical platform for any marketer seeking to make waves…
Coca-Cola has a formula it thinks can improve every CMO’s media effectiveness
After seven years of improvement, the drinks large has created a “single forex” that permits its entrepreneurs…