Andrew Tindall: Social device planning is creator marketing’s next breakthrough
Andrew Tindall has dug into hundreds of creator briefs, remarking that they’re nonetheless obsessing with follower rely…
Media planning and buying
Sir John Hegarty thinks marketing and media have stalled. AI could kickstart them
Mark Challinor speaks to Sir John Hegarty about why AI wants human creativeness, why style issues in…
Mark Ritson: Marketers can no longer afford to laugh at Reddit
Occasions have modified. Reddit ought to be a critical platform for any marketer seeking to make waves…
Coca-Cola has a formula it thinks can improve every CMO’s media effectiveness
After seven years of improvement, the drinks large has created a “single forex” that permits its entrepreneurs…