Why So Many Publishers Are Launching Brand Campaigns Right Now
In current months, a rising variety of premium publishers have unveiled bold, costly model advertising and marketing…
Media News
Could the Next Hit Podcaster Be… Your CFO?
On Tuesday, the enterprise information writer Morning Brew introduced the launch of a brand new podcast, referred…
Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?
On Tuesday, the French information writer Le Monde launched a cross-offer initiative with The New York Occasions,…
For The Atlantic, a New York Festival Delivers a Record Year
The Atlantic is doubling down on dwell journalism. This week marks the primary time the writer has…
Blue’s Clues Host Launches Alive, a New Podcast on Adulthood
Steve Burns, the beloved unique host of Blue’s Clues, is again in entrance of a digital camera…
Magnite Becomes Third SSP in Two Months to Sue Google Over Antitrust Allegations
Magnite, the biggest unbiased sell-side platform (SSP) within the advert business, filed a federal lawsuit in opposition…
SiriusXM Strikes Deal With Amazon DSP for Audio Ads Across Its Platforms
Audio big SiriusXM has inked a partnership with Amazon that may permit advertisers to purchase advertisements throughout…
Adcolor Names Richelieu Dennis Its 2025 Beacon Award Winner
Adcolor, the commerce group that celebrates and promotes inventive business range, will host its 2025 convention and…
Media Buyers Block Publicis’ Epsilon SSP Over Data Leakage Concerns
Within the notoriously advanced digital promoting provide chain, some manufacturers and their companies, together with a handful…
The Big Ideas With Winning Strategies
Even one of the best marketing campaign can’t make its deserved influence with out a dynamic media…
Google Wipes 350 Android Apps Tied to Major Ad Fraud Scheme
An advert fraud scheme, dubbed IconAds, that served out-of-context cellular advertisements has led Google to tug 352…