YouTube Launches Gemini-Powered Creator Partnerships With AI Matching
YouTube isn’t glad with serving one or two slices of manufacturers’ creator advertising calls for. It needs…
Media News
Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
Google is popping its demand-side platform for advertisers, Show & Video 360 (DV360), into an AI-powered media…
Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation
In a heated dialogue with main AI students Tuesday night, Eric Schmidt, the American businessman who held…
Beehiiv Names Calendly Leader Darren Chait As Its First CMO
Beehiiv has employed Darren Chait as its first chief advertising officer, bringing on the previous Calendly progress…
Everything You Know About News Advertising Is Wrong
Lately, information has by no means been extra in demand—or extra misunderstood by advertisers. Because the conflict…
A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety
In a brand new 44-slide pitch deck, obtained completely by ADWEEK, X is as soon as once…
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was initially revealed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
With Crossplay, The New York Times Gets Serious About Games
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
Marketing Loves Declaring the End of Things That Still Work
“There isn’t any such factor as PR anymore,” Sir Martin Sorrell concluded final week throughout a debate…
Commerce Media Surpasses TV Globally and Traditional Search Holds AI at Bay—For Now
Commerce media will surpass TV advert spend globally for the primary time subsequent 12 months as digital…