How Zefr is using AI to fight AI inside the walled gardens
At Potential 2026, Zefr co-founder and CEO Wealthy Raddon and chief AI officer Jon Morra informed The…
Marketing Services
You’ll need much better data if you want me to bin brand purpose
With new analysis asking us to query function as soon as extra, System1’s Andrew Tindall launches an…
BrewDog’s Pink IPA was my idea… I’ve since mastered the risk and reward tightrope
Sarah Warman has had a hand in numerous explosive advertising and marketing campaigns. Bouyed by the failures…
The Drum Awards winners that proved humor is marketing’s sharpest weapon
From pooping princesses to beer-soaked soccer chants, final yr’s only campaigns confirmed that making folks snicker can…
Ads of the Week: armored cravings, animated love and choosing NYC forever
White Fort’s knight crashes the drive-thru, Rabanne attracts connection by hand and StreetEasy makes residence shopping for…
IAB at 30: The leaders who built digital advertising tell the story
At IAB’s Annual Management Assembly (ALM) this yr, the group marked its thirtieth anniversary – a milestone…