Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
Google is popping its demand-side platform for advertisers, Show & Video 360 (DV360), into an AI-powered media…
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The Atlantic Hits the Seas With New Cruise Ship Partnership
The Atlantic is giving new that means to the phrase sponsorship. The 168-year-old journal introduced a first-of-its-kind,…
14 Things I Learned at SXSW
This story was initially revealed in On Background with Mark Stenberg, a free, weekly publication that explores…
Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation
In a heated dialogue with main AI students Tuesday night, Eric Schmidt, the American businessman who held…
New Report ‘Brings the Receipts’ on ROI of Women’s Sports Ads
Ladies’s sports activities funding is rising, and it’s scoring huge for advertisers. In a brand new “Ladies’s…
Inside the SXSW 2026 Brand Activations, Ranked in Tacos by ADWEEK
South by Southwest, the 38-year-old annual conglomeration of festivals in Austin, Texas, appeared a bit of totally…
At SXSW, Marketers Say the Era of Spectacle Is Over
At ADWEEK’s South by Southwest occasion in Austin on Sunday, entrepreneurs from Pinterest, PopSockets, Grillo’s Pickles, and…
Rethink Recruits Anomaly Veteran as First Chief Production Officer
Manufacturing has lengthy been a part of Rethink’s enterprise. Now the impartial inventive company is making it…
Netflix’s Warner Bros. Bid Failed. What Should It Buy Now?
This story was initially revealed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
The Trade Desk Says It’s Testing AI Campaign Creation With Claude
The Commerce Desk is testing whether or not advertisers can construct campaigns on its platform utilizing generative…
Beehiiv Names Calendly Leader Darren Chait As Its First CMO
Beehiiv has employed Darren Chait as its first chief advertising officer, bringing on the previous Calendly progress…