2026 NFL Draft Ad Looks to Smash Expectations With 2 Steelers Legends
Forward of the 2026 NFL Draft, the league teamed with two Steelers greats to hammer house some…
General
The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama
After recent controversy surrounding The Commerce Desk, rivals are leaping on the probability to seize {dollars} from…
Ray Media Advisory Wants To Fix Agency-Client Relationships Before They Break
Because the company panorama consolidates and AI modifications workflows and groups, brand-agency partnerships are dealing with recent…
At NewFronts, Meta Courts Marketers Amid Legal, Layoff Woes
Meta arrived at this week’s IAB NewFronts with a well-recognized pitch: its platforms are the place tradition…
Amazon Is Planning a First-of-Its-Kind Audio Ad Deal in the U.K.
This story was initially printed in On Background with Mark Stenberg, a free, weekly publication that explores…
Principal Media Is Changing the Agency Model—Whether We Like It or Not
Principal media shopping for has moved from a quiet trade observe to a really public flashpoint. Whereas…
Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser’s Dream
The primary takeaway Yahoo used its 2026 NewFronts occasion to place itself as an AI-first media and…
The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled
Just like the champagne within the Bachelor mansion, Disney could also be placing the most recent season…
YouTube Launches Gemini-Powered Creator Partnerships With AI Matching
YouTube isn’t glad with serving one or two slices of manufacturers’ creator advertising calls for. It needs…
Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
Google is popping its demand-side platform for advertisers, Show & Video 360 (DV360), into an AI-powered media…
The Atlantic Hits the Seas With New Cruise Ship Partnership
The Atlantic is giving new that means to the phrase sponsorship. The 168-year-old journal introduced a first-of-its-kind,…