Why So Many Publishers Are Launching Brand Campaigns Right Now
In current months, a rising variety of premium publishers have unveiled bold, costly model advertising and marketing…
General
Coolr Taps Mark Lainas U.S. President for American Expansion
London-based social company Coolr has appointed Mark Lainas as its first U.S. president, marking a significant push…
Gary Tobey Steps Down After 30 Years at Haworth
After three a long time main Haworth Advertising + Media, longtime chair and proprietor Gary Tobey is…
How Category Codes Are Killing Creativity
Heavyweight meals and beverage manufacturers have been buying and selling blows for many years. However there’s a…
Could the Next Hit Podcaster Be… Your CFO?
On Tuesday, the enterprise information writer Morning Brew introduced the launch of a brand new podcast, referred…
Sony’s NFL Headsets Are Already Delivering Millions in Media Value
Forward of the 2025-2026 NFL season, the league introduced Sony as a know-how accomplice for brand spanking…
Can The New York Times Be the ‘Essential’ Newspaper for the Entire World?
On Tuesday, the French information writer Le Monde launched a cross-offer initiative with The New York Occasions,…
Serena Williams Shares Her VC Philosophy and Why She Backs Startups Solving for the 98%
23-time singles Grand Slam champion Serena Williams is searching for tech founders with a compelling story to…
How to Keep the CMO From Becoming an Endangered Species
Whereas the chief advertising and marketing officer (CMO) put up isn’t about to vanish tomorrow, it’s unimaginable…
OpenAI Just Flunked Marketing 101
OpenAI’s current adverts for ChatGPT have been in every single place—NFL Primetime, streaming platforms, out of doors,…
Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.
Businesses are racing to maintain tempo with the fast evolution of generative AI, whereas additionally serving to…