PubMatic Strikes Deal With Startup Kontext to Inject Ads Into AI Chatbots Via Programmatic Auctions
With advertisements coming to Gemini, clues about potential in-app advert merchandise appearing in ChatGPT’s code, and advertisements…
General
11 Times Brands Got Stranger for Stranger Things Season 5
Can somebody give the Demogorgon a match examine? For the fifth and last season of Stranger Issues,…
7 Affiliate Strategies Publishers Are Using for Black Friday
Publishers with affiliate operations are getting into the vacation buying cycle with a blunt new actuality: Natural…
The 5 Media Trends I’m Thankful For
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
After Last Year’s Super Bowl Lava Flow, Hershey’s is Cooling Its Heels for 2026
On December 4, 2024, an exuberant Hershey Firm introduced that “Reese’s is back, baby!” The confectionary large…
Havas CEO Yannick Bolloré Denies WPP Deal Rumors
Havas CEO Yannick Bolloré on Monday shut down speculation that his company was exploring a deal with…
The Future of Media Is Being Built on YouTube
This story was initially revealed in On Background with Mark Stenberg, a free, weekly publication that explores…
How the AJC Is Betting Its Future on Digital
When Andrew Morse joined The Atlanta Journal-Structure (AJC) as CEO in 2023, he inherited a legacy establishment…
Why So Many Publishers Are Launching Brand Campaigns Right Now
In current months, a rising variety of premium publishers have unveiled bold, costly model advertising and marketing…
Coolr Taps Mark Lainas U.S. President for American Expansion
London-based social company Coolr has appointed Mark Lainas as its first U.S. president, marking a significant push…
Gary Tobey Steps Down After 30 Years at Haworth
After three a long time main Haworth Advertising + Media, longtime chair and proprietor Gary Tobey is…