At NewFronts, Meta Courts Marketers Amid Legal, Layoff Woes
Meta arrived at this week’s IAB NewFronts with a well-recognized pitch: its platforms are the place tradition…
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Amazon Is Planning a First-of-Its-Kind Audio Ad Deal in the U.K.
This story was initially printed in On Background with Mark Stenberg, a free, weekly publication that explores…
Principal Media Is Changing the Agency Model—Whether We Like It or Not
Principal media shopping for has moved from a quiet trade observe to a really public flashpoint. Whereas…
Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser’s Dream
The primary takeaway Yahoo used its 2026 NewFronts occasion to place itself as an AI-first media and…
The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled
Just like the champagne within the Bachelor mansion, Disney could also be placing the most recent season…
YouTube Launches Gemini-Powered Creator Partnerships With AI Matching
YouTube isn’t glad with serving one or two slices of manufacturers’ creator advertising calls for. It needs…
Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
Google is popping its demand-side platform for advertisers, Show & Video 360 (DV360), into an AI-powered media…
The Atlantic Hits the Seas With New Cruise Ship Partnership
The Atlantic is giving new that means to the phrase sponsorship. The 168-year-old journal introduced a first-of-its-kind,…
14 Things I Learned at SXSW
This story was initially revealed in On Background with Mark Stenberg, a free, weekly publication that explores…
Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation
In a heated dialogue with main AI students Tuesday night, Eric Schmidt, the American businessman who held…
New Report ‘Brings the Receipts’ on ROI of Women’s Sports Ads
Ladies’s sports activities funding is rising, and it’s scoring huge for advertisers. In a brand new “Ladies’s…