EA’s Long-Awaited Skate Reboot Drops Viewers Into the Heart of the Community
Earlier this 12 months, Electronic Arts (EA) and Uncommon Creative Studio constructed a skate park in Mexico…
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Monopoly Go! Parodies ’90s Sitcoms in Latest Star-Studded Campaign
Cellular recreation maker Scopely continues to trot out Hollywood celebrities and wacky situations to advertise its blockbuster…
Jennifer Weissman on PENN Entertainment’s Strategy
How do you market leisure experiences that span bodily casinos, on-line gaming, and sports activities betting? On…
Neopets Made the Most Surprising Comeback in Online Gaming
Whereas iconic childhood staples like Membership Penguin, Cartoon Community’s on-line video games, and Disney Channel’s browser-based experiences…
Amazon’s Star-Studded Upfront Charts Its Takeover Strategy
Amazon pulled out all of the stops for its second annual upfront week presentation immediately at The…