Indivior Returns to Havas With U.S. AOR Assignment
Indivior, which develops long-acting injectable remedies for opioid use dysfunction (OUD), has consolidated artistic, media, and digital…
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A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was initially revealed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Tech
Tremendous Bowl 60 introduced the biggest tech players—some making their debut, like Anthropic—into the highlight to pitch…
Meet the $1.3 Billion Startup Behind Madonna and Will Smith’s AI Video
Alex Mashrabov didn’t got down to construct one other AI firm promising to revolutionize advertising. At Snap,…
Why CMO Tenure Remains Stubbornly Short
For 20 years, govt search and advisory agency Spencer Stuart has printed information on chief advertising officer…
With Crossplay, The New York Times Gets Serious About Games
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
Inside the Agentic OS That Code and Theory is Teasing at CES
Whereas 88% of entrepreneurs have adopted AI inside their group, McKinsey’s 2025 State of AI report lately…
Marketing Loves Declaring the End of Things That Still Work
“There isn’t any such factor as PR anymore,” Sir Martin Sorrell concluded final week throughout a debate…
AAF Reveals Advertising Hall of Fame Class of 2026
The American Promoting Federation (AAF) has unveiled its 2026 Promoting Corridor of Fame class as a part…
How Target Lost the Middle Class, and Walmart Cashed In
If you happen to seemed by means of the home windows of two of America’s nice retail…