Why So Many Publishers Are Launching Brand Campaigns Right Now
In current months, a rising variety of premium publishers have unveiled bold, costly model advertising and marketing…
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Coolr Taps Mark Lainas U.S. President for American Expansion
London-based social company Coolr has appointed Mark Lainas as its first U.S. president, marking a significant push…
Gary Tobey Steps Down After 30 Years at Haworth
After three a long time main Haworth Advertising + Media, longtime chair and proprietor Gary Tobey is…
Marc Benioff’s PR Implosion Shows the Perils of CEO Activism
Every week is an eternity in branding. Simply ask Marc Benioff. For a decade, the Salesforce CEO…
Sony’s NFL Headsets Are Already Delivering Millions in Media Value
Forward of the 2025-2026 NFL season, the league introduced Sony as a know-how accomplice for brand spanking…
AI Startup Friend Bets On Foes With $1M NYC Subway Campaign
The founding father of Buddy is betting on making enemies. Avi Schiffmann, CEO of the AI companion…
Dept Expands Senior U.S. Team in Preparation for New York Flagship
World digital company Dept is increasing its U.S. management crew because it prepares to open a New…
Symmetri Raises $6 Million to Help Brands Compete in the ‘AI Agent Economy’
As extra individuals flip to AI instruments like ChatGPT and Gemini to assemble info or glean product…
Media Buyers Block Publicis’ Epsilon SSP Over Data Leakage Concerns
Within the notoriously advanced digital promoting provide chain, some manufacturers and their companies, together with a handful…
5 Months in, CNN’s Kasie Hunt Talks Hosting The Arena
Kasie Hunt has settled in properly within the 4 p.m. ET slot on CNN. Since March, her…
SuperBloom House Broadens Its Creative Roster With Non-Advertising Talent
Because the talent set of promoting creatives broadens, unbiased company SuperBloom Home is tapping into inventive minds…