Principal Media Is Changing the Agency Model—Whether We Like It or Not
Principal media shopping for has moved from a quiet trade observe to a really public flashpoint. Whereas…
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3 Targeting Mistakes That Drive Me Crazy
After over 25 years in advertising, I realized that many concentrating on selections aren’t pushed by sound…
LG Makes Its Home Screen Premium Ad Real Estate at NewFronts
The principle takeaway: On Monday, LG Advert Options and LG Electronics touted new advert capabilities for manufacturers…
Inside the SXSW 2026 Brand Activations, Ranked in Tacos by ADWEEK
South by Southwest, the 38-year-old annual conglomeration of festivals in Austin, Texas, appeared a bit of totally…
At SXSW, Marketers Say the Era of Spectacle Is Over
At ADWEEK’s South by Southwest occasion in Austin on Sunday, entrepreneurs from Pinterest, PopSockets, Grillo’s Pickles, and…
Indivior Returns to Havas With U.S. AOR Assignment
Indivior, which develops long-acting injectable remedies for opioid use dysfunction (OUD), has consolidated artistic, media, and digital…
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was initially revealed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Tech
Tremendous Bowl 60 introduced the biggest tech players—some making their debut, like Anthropic—into the highlight to pitch…
Meet the $1.3 Billion Startup Behind Madonna and Will Smith’s AI Video
Alex Mashrabov didn’t got down to construct one other AI firm promising to revolutionize advertising. At Snap,…
Why CMO Tenure Remains Stubbornly Short
For 20 years, govt search and advisory agency Spencer Stuart has printed information on chief advertising officer…