Symmetri Raises $6 Million to Help Brands Compete in the ‘AI Agent Economy’
As extra individuals flip to AI instruments like ChatGPT and Gemini to assemble info or glean product…
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Media Buyers Block Publicis’ Epsilon SSP Over Data Leakage Concerns
Within the notoriously advanced digital promoting provide chain, some manufacturers and their companies, together with a handful…
5 Months in, CNN’s Kasie Hunt Talks Hosting The Arena
Kasie Hunt has settled in properly within the 4 p.m. ET slot on CNN. Since March, her…
SuperBloom House Broadens Its Creative Roster With Non-Advertising Talent
Because the talent set of promoting creatives broadens, unbiased company SuperBloom Home is tapping into inventive minds…
Google Has Been Quietly Using Gemini AI to Weed Out Ad Fraud and Invalid Traffic
Researchers at Google have been quietly testing methods to fight invalid site visitors—promoting exercise that’s not generated…
Chris Wilhelmi to Lead Global Data Strategy at Monks After Michael Cross Departs
A shuffling of knowledge management has taken place at S4 Capital’s Monks, the place Chris Wilhelmi has…
Criteo Holding Its Ground as Rivals Try to Steal Its Share
Throughout Criteo’s first quarter earnings name in Could—and the primary for newly-appointed chief government officer Michael Komasinski—the…
Meet the 2025 AAF Advertising Hall of Achievement Inductees
The American Promoting Federation (AAF) has introduced the 2025 Promoting Corridor of Achievement (AHOA) inductees, honoring seven…
OpenMind wants to be the Android operating system of humanoid robots
Many corporations are targeted on constructing robots, or the {hardware} elements to assist them move, grip objects,…
CPGs Cut Down on SKUs, Slash Prices, and Push Value Brands as Consumers Stay Frugal
As we head into the second half of the yr, inflation and uncertainty round tariffs proceed to…
Google Wipes 350 Android Apps Tied to Major Ad Fraud Scheme
An advert fraud scheme, dubbed IconAds, that served out-of-context cellular advertisements has led Google to tug 352…