Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M
Sitecore, an enterprise content material and digital experiences platform, has acquired generative engine optimization, or GEO, upstart…
Emerging Technologies
OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve
Here’s a advertising riddle: Take top-of-the-line B2B model builders alive, give him an enormous title, a near-trillion-dollar…
The Funnel Is Dead: Now What?
On this episode of Adspeak by ADWEEK, govt editor Alison Weissbrot moderates a panel of trade leaders…
Brands Beloved by People Risk Being Invisible to AI
Iconic manufacturers from Starbucks to Nike to Burberry have dusted off their origin tales, recentering on their…
AI Is Everywhere at SXSW, but Humanity Still Leads
AI is ubiquitous at South by Southwest. It underpins hallway conversations, blissful hours, onstage discussions, keynotes, and…
Meet the $1.3 Billion Startup Behind Madonna and Will Smith’s AI Video
Alex Mashrabov didn’t got down to construct one other AI firm promising to revolutionize advertising. At Snap,…
With Crossplay, The New York Times Gets Serious About Games
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
7 Affiliate Strategies Publishers Are Using for Black Friday
Publishers with affiliate operations are getting into the vacation buying cycle with a blunt new actuality: Natural…
The 5 Media Trends I’m Thankful For
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
Zeta Global’s CEO Offers an Inside Look at the Agentic AI Opportunity in Marketing
This publish was created in partnership with Zeta International It sounds so apparent: When you’re a restaurant…