Marketers Need to Stop Chasing Data and Start Harnessing Audience Signals
This submit was created in partnership with Sprout Social Manufacturers have extra information than ever, however most…
Data & Insights
Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser’s Dream
The primary takeaway Yahoo used its 2026 NewFronts occasion to place itself as an AI-first media and…
Looking for Job Satisfaction? Consider Moving to the Brand Side
There’s an previous story a few New York Metropolis adman who wrote a catchy slogan for the…
Commerce Media Surpasses TV Globally and Traditional Search Holds AI at Bay—For Now
Commerce media will surpass TV advert spend globally for the primary time subsequent 12 months as digital…
Amazon Ads Business Jumps 24% From Prior Year to $17.7 Billion
The numbers $33 billion: How a lot Amazon made within the third quarter from its cloud-computing enterprise,…
American Eagle Ad Controversy Hasn’t Driven Sales, Early Data Suggests
Thus far, the controversy surrounding American Eagle Outfitters’ marketing campaign starring actress Sydney Sweeney has created numerous…
3 Takeaways From Kantar’s 2025 Brand Summit
A risky financial system isn’t any excuse. Manufacturers like Snickers, Don Julio, Arby’s, and Rubbermaid should proceed…