Brandweek Threw the Doors Open—and Marketers Stepped Through
“Don’t punish your workforce for suggesting doorways that might violate current doorways. Search for alternatives to be…
Creativity x Culture
The Gap and Sandy Liang Collab Is a Whimsical Take on Modern Girlhood
To debut its new collaboration with New York designer Sandy Liang, Gap is inviting audiences right into…
Smartly’s Laura Desmond Predicts a Renaissance for Creativity With AI
As client expectations rise and AI accelerates change, the promoting business faces a brand new mandate: fewer,…
EA’s Long-Awaited Skate Reboot Drops Viewers Into the Heart of the Community
Earlier this 12 months, Electronic Arts (EA) and Uncommon Creative Studio constructed a skate park in Mexico…
Bumble Bets on Love to Revive Its Brand
Bumble is combating to win again fatigued daters by turning to a advertising and marketing message already…
The Marketer’s Guide to Taylor Swift’s Life of a Showgirl Era
First there was Barbie Pink, then got here Brat Green. Now, with the reveal of Taylor Swift’s…
Meet the 2025 AAF Advertising Hall of Achievement Inductees
The American Promoting Federation (AAF) has introduced the 2025 Promoting Corridor of Achievement (AHOA) inductees, honoring seven…
Walton Goggins and Doritos Drop a ‘Spicy But Not Too Spicy’ Parody Ad
He’s the plumber, and he’s right here to unclog your pipes. And sure, that could be a…