Sprite Doubles Down on Street Cred to Win Over Gen Z
Sprite has formed itself round road tradition because the Nineteen Sixties, changing into the primary main soda…
Creativity x Culture
Gen Z Fave Dua Lipa Joins George Clooney as Nespresso’s Global Ambassador
Dua Lipa might “Be the One” to assist Nespresso courtroom Gen Z espresso drinkers, alongside Boomer and…
Coinbase’s Oscars Ad Turns a Video Game NPC Into a Financial Rebel
What if the background character in a online game out of the blue refused to observe the…
Dakota Johnson Enters Calvin Klein’s Advertising Canon
From Kate Moss’s 90s billboards to Bad Bunny in cotton stretch briefs, Calvin Klein (CK)’s promoting corridor…
Niecy Nash-Betts, Regan Aliyah, and Teyana Taylor Revive Jordan’s Iconic ‘Genie’ Ad
For those who’re sufficiently old to have worn Air Jordans when they first debuted, you’ll more than…
AAF Reveals Advertising Hall of Fame Class of 2026
The American Promoting Federation (AAF) has unveiled its 2026 Promoting Corridor of Fame class as a part…
The Netflix–WBD Sale Means Fewer Seats for Black Creatives and Culture
Netflix intends to buy Warner Bros. for $72 billion. The deal would give the world’s largest streamer…
Brandweek Threw the Doors Open—and Marketers Stepped Through
“Don’t punish your workforce for suggesting doorways that might violate current doorways. Search for alternatives to be…
The Gap and Sandy Liang Collab Is a Whimsical Take on Modern Girlhood
To debut its new collaboration with New York designer Sandy Liang, Gap is inviting audiences right into…
Smartly’s Laura Desmond Predicts a Renaissance for Creativity With AI
As client expectations rise and AI accelerates change, the promoting business faces a brand new mandate: fewer,…
EA’s Long-Awaited Skate Reboot Drops Viewers Into the Heart of the Community
Earlier this 12 months, Electronic Arts (EA) and Uncommon Creative Studio constructed a skate park in Mexico…