Coca-Cola’s great ‘Hilltop’ homage doesn’t reach the heights of the original
It opens with a choir wearing white. A shot of a bridge at daybreak, someplace large and…
creative
April Fools’ Day 2026: Top jokes from Dude Wipes, Tesco, Babybel and more
On a day crammed with sensible jokes, hoaxes and pranks, it’s prime time for manufacturers to have…
‘The brand has gone. The spirit hasn’t’: McCann’s Danilo Boer on life after FCB
Danilo Boer has been named the third most-awarded chief inventive officer on the earth, in response to…
The Drum Awards winners that proved humor is marketing’s sharpest weapon
From pooping princesses to beer-soaked soccer chants, final yr’s only campaigns confirmed that making folks snicker can…
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