OpenAI Just Flunked Marketing 101
OpenAI’s current adverts for ChatGPT have been in every single place—NFL Primetime, streaming platforms, out of doors,…
Creative Advertising
The Gap and Sandy Liang Collab Is a Whimsical Take on Modern Girlhood
To debut its new collaboration with New York designer Sandy Liang, Gap is inviting audiences right into…
AI Startup Friend Bets On Foes With $1M NYC Subway Campaign
The founding father of Buddy is betting on making enemies. Avi Schiffmann, CEO of the AI companion…
EA’s Long-Awaited Skate Reboot Drops Viewers Into the Heart of the Community
Earlier this 12 months, Electronic Arts (EA) and Uncommon Creative Studio constructed a skate park in Mexico…
Ford Revs Up Its Biggest Brand Overhaul in Over a Decade
Ford is hitting the reset button with a brand new international model platform to shift the 122-year-old…
Bumble Bets on Love to Revive Its Brand
Bumble is combating to win again fatigued daters by turning to a advertising and marketing message already…
Weird Al Is the Unlikely Spokesperson for Prudential’s Marketing Shift
Don’t be fooled by his offbeat humor and magnificence. Comedy musician “Bizarre Al” Yankovic has had a…
Walton Goggins and Doritos Drop a ‘Spicy But Not Too Spicy’ Parody Ad
He’s the plumber, and he’s right here to unclog your pipes. And sure, that could be a…
‘Creative Relationship Marketing’ Is the Sexier Side of CRM
Let’s name it out. CRM has a picture drawback. For too lengthy, CRM has been boxed in…
Havas Puts Neurodivergent Creatives Center Stage at Cannes Lions
Havas is utilizing Cannes Lions’ international stage to problem the advert business’s assumptions about what inventive expertise…
Nespresso Moves Global Creative Duties From McCann to Leo
Nespresso has handed its world artistic account to Publicis Groupe’s Leo, ending its nearly two-decade relationship with…