CPGs Talk Tariffs, Price Hikes, and Marketing Budgets as Consumer Confidence Drops
Few industries have higher perception into the day-to-day adjustments in shopper angle and conduct than the makers…
CPG News
Katie Gohman’s Vision for Olaplex
Welcome to this episode of the Advertising and marketing Vanguard podcast. Immediately, Jenny Rooney sits down with…
Why SharkNinja Is Spending Its $700 Million Advertising Budget on Creators and Product Placement
SharkNinja, the corporate behind the Shark and Ninja family merchandise manufacturers, has opened the curtain on the…