How Category Codes Are Killing Creativity
Heavyweight meals and beverage manufacturers have been buying and selling blows for many years. However there’s a…
Branding
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Marc Benioff’s PR Implosion Shows the Perils of CEO Activism
Every week is an eternity in branding. Simply ask Marc Benioff. For a decade, the Salesforce CEO…
Design Style for Admin Back Office and Login Page
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Legacy – White label WordPress Admin Theme
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Building a Framework for Authentic Real-Time Brand Strategy That Works
This put up was created in partnership with Monks Key takeaways The flexibility to maneuver quick requires…
OpenAI Just Flunked Marketing 101
OpenAI’s current adverts for ChatGPT have been in every single place—NFL Primetime, streaming platforms, out of doors,…
Would American Eagle Do It All Over Again?
Earlier than Sydney Sweeney and her genes/jeans got here alongside, American Eagle CMO Craig Brommers thought he’d…
Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril.
It was trying good for The Magnum Ice Cream Firm—Unilever’s soon-to-be-spun-off ice cream division. All of the…
AI Startup Friend Bets On Foes With $1M NYC Subway Campaign
The founding father of Buddy is betting on making enemies. Avi Schiffmann, CEO of the AI companion…