American Culture Still Matters for Global Brands
Final week, Guinness debuted its first marketing campaign with Unusual Artistic Studio, “A Lovely Day”—a sweeping, 5,057-mile…
Branding
Clarifying Your Brand Message with Storytelling
TheeDigital Development Solid Recap On this episode of The Digital’s Development Solid, Keri Rosemond and Greyson Fesperman…
Can We Talk About Your Logo?
Does your agency want a brand new emblem? How do you resolve? How usually, if ever, must…
CoComelon’s First Ad Campaign Is a Tame Day in the Life of a Parent
Moonbug Leisure-owned CoComelon is launching its first model marketing campaign for the favored TV present. Moonbug Leisure’s…
When Did Chaos Get Safe?
I just lately spent an unhealthy period of time deep-diving into the most well liked campaigns, model…
Master Lock Pivots From Decades of Security Talk to Inspirational Messages
In 1921, Russian-Jewish immigrant Harry Soref approached his household for startup cash for his new model. He…
TikTok Fave Duolingo Boosts YouTube Shorts Viewership 430% in One Year
Duolingo and its unhinged inexperienced mascot, Duo, is a quintessential TikTok advertising success. However against the backdrop…
CinemaCon 2025: Rating the Studio Presentations
There’s no such factor as Netflix and Chill at CinemaCon. The 2025 version of the film trade’s…
Elements of a Successful Brand 6: The Logo
A model is a posh organism. That is half six in a collection of articles by which…