Ads of the Week: empty pints, football myths and the world’s best temp job
From remedy hidden inside ice cream tubs to Harrison Ford in a kilt, this week’s standout advertisements…
brand
Mark Ritson: Marketers can no longer afford to laugh at Reddit
Occasions have modified. Reddit ought to be a critical platform for any marketer seeking to make waves…
Ads of the Week: testicles with a script, wipes with a soundtrack and bags as dessert
Well being messaging will get playful, parenting will get musical and Samsonite clothes baggage up. A returning…
How Zefr is using AI to fight AI inside the walled gardens
At Potential 2026, Zefr co-founder and CEO Wealthy Raddon and chief AI officer Jon Morra informed The…
Amid the jet fuel crisis, travel brands face a customer experience reckoning
Merkle’s Chris Freeland lays out how journey manufacturers ought to put together for the repercussions of the…
Amazon’s Rufus really remembers me, so now I’m letting it do my shopping
Seven months in the past, Amazon’s AI assistant figuring out her procuring habits felt uncanny. Commerce media…
Coca-Cola’s great ‘Hilltop’ homage doesn’t reach the heights of the original
It opens with a choir wearing white. A shot of a bridge at daybreak, someplace large and…
You’ll need much better data if you want me to bin brand purpose
With new analysis asking us to query function as soon as extra, System1’s Andrew Tindall launches an…
BrewDog’s Pink IPA was my idea… I’ve since mastered the risk and reward tightrope
Sarah Warman has had a hand in numerous explosive advertising and marketing campaigns. Bouyed by the failures…
April Fools’ Day 2026: Top jokes from Dude Wipes, Tesco, Babybel and more
On a day crammed with sensible jokes, hoaxes and pranks, it’s prime time for manufacturers to have…
Lee Nelson says B2B marketing works best when it feels human
DHL eCommerce vice chairman Lee Nelson, juror for The Drum Awards Competition B2B class, shares why AI,…