Nespresso’s Jessica Padula: brands don’t need to own communities to belong in them
On the Potential convention in Miami, The Drum sat down with the VP of promoting at Nespresso…
Brand strategy
Mark Ritson: Marketers can no longer afford to laugh at Reddit
Occasions have modified. Reddit ought to be a critical platform for any marketer seeking to make waves…
Ads of the Week: testicles with a script, wipes with a soundtrack and bags as dessert
Well being messaging will get playful, parenting will get musical and Samsonite clothes baggage up. A returning…
How Zefr is using AI to fight AI inside the walled gardens
At Potential 2026, Zefr co-founder and CEO Wealthy Raddon and chief AI officer Jon Morra informed The…
Budgets aren’t shrinking, but scrutiny is rising: how Ryanair & Berghaus spend smarter
Talking at The Drum Awards for Advertising EMEA judging, model bosses mentioned the squeeze on advertising is…
Coca-Cola’s great ‘Hilltop’ homage doesn’t reach the heights of the original
It opens with a choir wearing white. A shot of a bridge at daybreak, someplace large and…
BrewDog’s Pink IPA was my idea… I’ve since mastered the risk and reward tightrope
Sarah Warman has had a hand in numerous explosive advertising and marketing campaigns. Bouyed by the failures…
Ben & Jerry’s co-founder Ben Cohen on his campaign to ‘free’ the brand from Unilever
At SXSW, The Drum spends a morning with one of many planet’s most really maverick model minds…
Bobbie baby formula brand chief Kim Chappell: ‘Our goal is policy change’
Go to Kim Chappell’s LinkedIn web page and also you’ll see she lists “mom” above the title…
Ads of the Week: armored cravings, animated love and choosing NYC forever
White Fort’s knight crashes the drive-thru, Rabanne attracts connection by hand and StreetEasy makes residence shopping for…
With its punk days over, BrewDog must now rebel against its recent past
Because the beer enterprise faces a possible breakup or sale, Interbrand’s Manfredi Ricca argues that its worth…