Marc Benioff’s PR Implosion Shows the Perils of CEO Activism
Every week is an eternity in branding. Simply ask Marc Benioff. For a decade, the Salesforce CEO…
Every week is an eternity in branding. Simply ask Marc Benioff. For a decade, the Salesforce CEO…
It was trying good for The Magnum Ice Cream Firm—Unilever’s soon-to-be-spun-off ice cream division. All of the…