Smartly’s Laura Desmond Predicts a Renaissance for Creativity With AI
As client expectations rise and AI accelerates change, the promoting business faces a brand new mandate: fewer,…
Artificial intelligence
Smartly’s Brianna Gays on AI and What’s Next for Marketing
As Smartly Advance brings collectively advertising and marketing leaders from Pinterest, TikTok, Amazon, Snap, Spotify, Reddit, and…
Ed East on how Billion Dollar Boy is redefining creator marketing at scale
Creator advertising has quickly shifted from an experimental channel to the beating coronary heart of name technique….
Amazon’s vision for a full-funnel retail media future
Retail media is now not confined to the purpose of buy. As manufacturers adapt to a extra…
How brands and agencies are using AI and new tech
PLUS: Amazon’s imaginative and prescient for a full-funnel retail media future Sponsored by ADVANCE 2025 by WellTrailblazers…
Symmetri Raises $6 Million to Help Brands Compete in the ‘AI Agent Economy’
As extra individuals flip to AI instruments like ChatGPT and Gemini to assemble info or glean product…
The Alchemy of Relevance for Retail Brands
Shoptalk Fall 2025 is shaping as much as be the occasion the place retail, media, and know-how…
Visa Is Betting on AI, Athletes, and Everyday Empowerment
Because the cost ecosystem evolves at breakneck velocity, manufacturers should do greater than digitize—they have to resonate….
Google Has Been Quietly Using Gemini AI to Weed Out Ad Fraud and Invalid Traffic
Researchers at Google have been quietly testing methods to fight invalid site visitors—promoting exercise that’s not generated…
The Big Ideas With Winning Strategies
Even one of the best marketing campaign can’t make its deserved influence with out a dynamic media…
A Peek Inside Stagwell’s Early AI Trials With Palantir
At an investor day in April, CEO Mark Penn introduced that Stagwell was testing a partnership with…