PubMatic Strikes Deal With Startup Kontext to Inject Ads Into AI Chatbots Via Programmatic Auctions
With advertisements coming to Gemini, clues about potential in-app advert merchandise appearing in ChatGPT’s code, and advertisements…
AI News
7 Affiliate Strategies Publishers Are Using for Black Friday
Publishers with affiliate operations are getting into the vacation buying cycle with a blunt new actuality: Natural…
You’re Not Taking a Moral Stance by Not Using AI
Being each neurodivergent and a disabled has given Kelsey Lindell two very completely different views on AI. …
AI Isn’t Replacing Marketers—It’s Making Us More Human
After 20 years in advertising and marketing, I’ve watched numerous “revolutionary” applied sciences come and go. Most…
OpenAI’s Sora 2 App Surfaces Antisemitic AI Videos
OpenAI’s new video app, Sora 2, was billed as a artistic leap ahead in AI—a software meant…
Perplexity Pauses New Advertising Deals to Reassess Ambitions
Perplexity has paused accepting new advertisers because it rethinks how advertisements match into its AI search expertise,…
Insights from Alex Schultz, CMO of Meta
Welcome to this episode of the Advertising Vanguard podcast. As we speak, Jenny Rooney speaks with Alex…
OpenAI Just Flunked Marketing 101
OpenAI’s current adverts for ChatGPT have been in every single place—NFL Primetime, streaming platforms, out of doors,…
Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.
Businesses are racing to maintain tempo with the fast evolution of generative AI, whereas additionally serving to…
The Real Edge in AI Marketing is Human Thinking
AI is all over the place. Boards are asking for AI roadmaps. Entrepreneurs are testing prompts, automating…
Smartly’s Laura Desmond Predicts a Renaissance for Creativity With AI
As client expectations rise and AI accelerates change, the promoting business faces a brand new mandate: fewer,…