Perplexity Pauses New Advertising Deals to Reassess Ambitions
Perplexity has paused accepting new advertisers because it rethinks how advertisements match into its AI search expertise,…
AI News
Insights from Alex Schultz, CMO of Meta
Welcome to this episode of the Advertising Vanguard podcast. As we speak, Jenny Rooney speaks with Alex…
OpenAI Just Flunked Marketing 101
OpenAI’s current adverts for ChatGPT have been in every single place—NFL Primetime, streaming platforms, out of doors,…
Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.
Businesses are racing to maintain tempo with the fast evolution of generative AI, whereas additionally serving to…
The Real Edge in AI Marketing is Human Thinking
AI is all over the place. Boards are asking for AI roadmaps. Entrepreneurs are testing prompts, automating…
Smartly’s Laura Desmond Predicts a Renaissance for Creativity With AI
As client expectations rise and AI accelerates change, the promoting business faces a brand new mandate: fewer,…
Visa Is Betting on AI, Athletes, and Everyday Empowerment
Because the cost ecosystem evolves at breakneck velocity, manufacturers should do greater than digitize—they have to resonate….
Google Has Been Quietly Using Gemini AI to Weed Out Ad Fraud and Invalid Traffic
Researchers at Google have been quietly testing methods to fight invalid site visitors—promoting exercise that’s not generated…
Chris Wilhelmi to Lead Global Data Strategy at Monks After Michael Cross Departs
A shuffling of knowledge management has taken place at S4 Capital’s Monks, the place Chris Wilhelmi has…
The Big Ideas With Winning Strategies
Even one of the best marketing campaign can’t make its deserved influence with out a dynamic media…
A Peek Inside Stagwell’s Early AI Trials With Palantir
At an investor day in April, CEO Mark Penn introduced that Stagwell was testing a partnership with…