Smartly’s Laura Desmond Predicts a Renaissance for Creativity With AI
As client expectations rise and AI accelerates change, the promoting business faces a brand new mandate: fewer,…
AI News
Visa Is Betting on AI, Athletes, and Everyday Empowerment
Because the cost ecosystem evolves at breakneck velocity, manufacturers should do greater than digitize—they have to resonate….
Google Has Been Quietly Using Gemini AI to Weed Out Ad Fraud and Invalid Traffic
Researchers at Google have been quietly testing methods to fight invalid site visitors—promoting exercise that’s not generated…
Chris Wilhelmi to Lead Global Data Strategy at Monks After Michael Cross Departs
A shuffling of knowledge management has taken place at S4 Capital’s Monks, the place Chris Wilhelmi has…
The Big Ideas With Winning Strategies
Even one of the best marketing campaign can’t make its deserved influence with out a dynamic media…
A Peek Inside Stagwell’s Early AI Trials With Palantir
At an investor day in April, CEO Mark Penn introduced that Stagwell was testing a partnership with…
CNN Brasil Filed Formal Complaint Over DM9’s Cannes-Winning Campaign
CNN Brasil issued a proper grievance towards advert company DM9 and its shopper Whirlpool after it was…
CaliBBQ Saw 18% Sales Lift Using AI Agents for Father’s Day
Name CalliBBQ to order some ribs, and your order could be taken by an AI agent known…
Zeta Global’s CEO Offers an Inside Look at the Agentic AI Opportunity in Marketing
This publish was created in partnership with Zeta International It sounds so apparent: When you’re a restaurant…
Sergey Brin Makes Surprise Appearance At Google’s Developer Conference
Sergey Brin wasn’t anticipated onstage at Google’s annual developer convention, I/O, in Mountain View on Tuesday. The…
Brands Can Recolor the Visual Language of Technology
The longer term is a promise to the human creativeness, inspiring us to look past what the…