Preparing for the Agent-Driven Future of B2B Marketing
By Sarah Threet, Advertising Marketing consultant at Heinz Advertising In Gartner’s newest strategic predictions, “Top 10 Strategic Predictions…
AI agents
AI Agents in Your Marketing Org (Part 2): Designing the AI-Enhanced Org Chart
In December, I wrote about how AI brokers map to core advertising and marketing roles like content…
How AI Agents Fit Into a Modern Marketing Org Structure
Abstract This submit explores how AI brokers may be built-in right into a advertising and marketing group,…
If the AI Bubble Pops: Without a Major Change, Generative AI Won’t Survive a Crash — But AI Agents Will
Abstract If the AI bubble collapses, immediately’s generative AI fashions, depending on hovering compute prices and short-lived…
AI agents aren’t the ‘new Google,’ says Airbnb CEO
After a second-quarter earnings beat, Airbnb CEO Brian Chesky shared his ideas on the corporate’s AI technique,…
Arcade raises $12M from Perplexity co-founder’s new fund to make AI agents less awful
Arcade, an AI agent infrastructure startup based by former Okta exec Alex Salazar and former Redis engineer…
OpenAI chairman Bret Taylor lays out the bull case for AI agents
We nonetheless didn’t get a straight-up definition of exactly what an AI agent is throughout Bret Taylor’s…