Commerce Media Surpasses TV Globally and Traditional Search Holds AI at Bay—For Now
Commerce media will surpass TV advert spend globally for the primary time subsequent 12 months as digital…
Agencies
To Win, Omnicom Must Kill Its Darlings
Now that the $13 billion merger between Omnicom and IPG is definitely taking place, all consideration turns…
Havas CEO Yannick Bolloré Denies WPP Deal Rumors
Havas CEO Yannick Bolloré on Monday shut down speculation that his company was exploring a deal with…
Arthur Sadoun Urges Omnicom to Report Financials Like The Other Big Four Holdcos
Arthur Sadoun is placing public strain on competitor Omnicom to report its financials the identical manner the…
Coolr Taps Mark Lainas U.S. President for American Expansion
London-based social company Coolr has appointed Mark Lainas as its first U.S. president, marking a significant push…
Gary Tobey Steps Down After 30 Years at Haworth
After three a long time main Haworth Advertising + Media, longtime chair and proprietor Gary Tobey is…
Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.
Businesses are racing to maintain tempo with the fast evolution of generative AI, whereas additionally serving to…
Dept Expands Senior U.S. Team in Preparation for New York Flagship
World digital company Dept is increasing its U.S. management crew because it prepares to open a New…
Media Buyers Block Publicis’ Epsilon SSP Over Data Leakage Concerns
Within the notoriously advanced digital promoting provide chain, some manufacturers and their companies, together with a handful…
Chris Wilhelmi to Lead Global Data Strategy at Monks After Michael Cross Departs
A shuffling of knowledge management has taken place at S4 Capital’s Monks, the place Chris Wilhelmi has…
A Peek Inside Stagwell’s Early AI Trials With Palantir
At an investor day in April, CEO Mark Penn introduced that Stagwell was testing a partnership with…