Principal Media Is Changing the Agency Model—Whether We Like It or Not
Principal media shopping for has moved from a quiet trade observe to a really public flashpoint. Whereas…
Agencies
Rethink Recruits Anomaly Veteran as First Chief Production Officer
Manufacturing has lengthy been a part of Rethink’s enterprise. Now the impartial inventive company is making it…
As Stagwell posts 2025 growth, Mark Penn says its ‘Goldilocks size’ rounds out new big 4
Enabled by AI, large tech partnerships, and a busy calendar of sport and politics, the company boss…
Looking for Job Satisfaction? Consider Moving to the Brand Side
There’s an previous story a few New York Metropolis adman who wrote a catchy slogan for the…
‘We’ve lost a giant’: Tributes paid after Annette King dies aged 57
The previous Ogilvy, Publicis and Accenture Music chief has been remembered by her business friends. Dame Annette…
Indivior Returns to Havas With U.S. AOR Assignment
Indivior, which develops long-acting injectable remedies for opioid use dysfunction (OUD), has consolidated artistic, media, and digital…
Omnicom says talent will be the ‘differentiator,’ but plans $1bn in labor cost cuts
CEO John Wren addressed traders for the primary time because the merger with IPG was accomplished. He…
Publicis Expands Working With Cancer With Research, AI
For Publicis CEO Arthur Sadoun, Working With Most cancers isn’t a aspect challenge. The initiative, launched on…
Commerce Media Surpasses TV Globally and Traditional Search Holds AI at Bay—For Now
Commerce media will surpass TV advert spend globally for the primary time subsequent 12 months as digital…
To Win, Omnicom Must Kill Its Darlings
Now that the $13 billion merger between Omnicom and IPG is definitely taking place, all consideration turns…
Havas CEO Yannick Bolloré Denies WPP Deal Rumors
Havas CEO Yannick Bolloré on Monday shut down speculation that his company was exploring a deal with…