With Crossplay, The New York Times Gets Serious About Games
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
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Inside the Agentic OS That Code and Theory is Teasing at CES
Whereas 88% of entrepreneurs have adopted AI inside their group, McKinsey’s 2025 State of AI report lately…
AAF Reveals Advertising Hall of Fame Class of 2026
The American Promoting Federation (AAF) has unveiled its 2026 Promoting Corridor of Fame class as a part…
Commerce Media Surpasses TV Globally and Traditional Search Holds AI at Bay—For Now
Commerce media will surpass TV advert spend globally for the primary time subsequent 12 months as digital…
7 Affiliate Strategies Publishers Are Using for Black Friday
Publishers with affiliate operations are getting into the vacation buying cycle with a blunt new actuality: Natural…
The 5 Media Trends I’m Thankful For
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
Timothée Chalamet Didn’t Mean to Drag Marketers, But He Did
Have you ever seen the deliciously postmodern promo for Timothée Chalamet’s new movie Marty Supreme? It’s ricocheting…
Havas CEO Yannick Bolloré Denies WPP Deal Rumors
Havas CEO Yannick Bolloré on Monday shut down speculation that his company was exploring a deal with…
The Future of Media Is Being Built on YouTube
This story was initially revealed in On Background with Mark Stenberg, a free, weekly publication that explores…
Why So Many Publishers Are Launching Brand Campaigns Right Now
In current months, a rising variety of premium publishers have unveiled bold, costly model advertising and marketing…
Coolr Taps Mark Lainas U.S. President for American Expansion
London-based social company Coolr has appointed Mark Lainas as its first U.S. president, marking a significant push…