LG Makes Its Home Screen Premium Ad Real Estate at NewFronts
The principle takeaway: On Monday, LG Advert Options and LG Electronics touted new advert capabilities for manufacturers…
Advertising News
AI Is Everywhere at SXSW, but Humanity Still Leads
AI is ubiquitous at South by Southwest. It underpins hallway conversations, blissful hours, onstage discussions, keynotes, and…
The Trade Desk Says It’s Testing AI Campaign Creation With Claude
The Commerce Desk is testing whether or not advertisers can construct campaigns on its platform utilizing generative…
The X’s and O’s of Advertising During the Big Game
Key Takeaways: The Large Sport continues to be as necessary as ever, however actual outcomes are measured…
A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety
In a brand new 44-slide pitch deck, obtained completely by ADWEEK, X is as soon as once…
Indivior Returns to Havas With U.S. AOR Assignment
Indivior, which develops long-acting injectable remedies for opioid use dysfunction (OUD), has consolidated artistic, media, and digital…
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was initially revealed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Tech
Tremendous Bowl 60 introduced the biggest tech players—some making their debut, like Anthropic—into the highlight to pitch…
Publicis Expands Working With Cancer With Research, AI
For Publicis CEO Arthur Sadoun, Working With Most cancers isn’t a aspect challenge. The initiative, launched on…
Meet the $1.3 Billion Startup Behind Madonna and Will Smith’s AI Video
Alex Mashrabov didn’t got down to construct one other AI firm promising to revolutionize advertising. At Snap,…