DoubleVerify Sues Adalytics, Alleging Defamation
Advert verification agency DoubleVerify is suing Adalytics, alleging that the analysis and analytics agency defamed the adtech…
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The Winners and Losers of Google’s Big Cookie Reversal
Google on Tuesday stated it will keep cookies in their current form in its Chrome browser, and…
Dismantling Google Will Not Fix the Adtech Ecosystem
After months of anticipation, when Google’s verdict was finally announced, the tech big was discovered to be…
What Will a Diminished Google Presence Mean for Advertising?
If Google hoped that the second Trump administration would provide it a reprieve from the crushing antitrust…