Nearly Half of Marketers Admit They Are Often Guessing What Drives Purchasing Decisions Today
79% of Respondents Cite Transfer from Client Model Creativity to Efficiency-Drive Campaigns…
Offline conversion tracking + value-based bidding: How we cut cost per booking by 28% — Hallam
Most advertisers optimise for the incorrect factor. They ask Google or Meta…
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Netflix invented binge-watching. Now it may have outgrown it.
A buzzy Bloomberg report citing Netflix knowledge suggests viewers are more and…
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Amazon DSP gains Spotify podcast ads as reach hits 90% unique
Podcast stock now runs by way of Amazon DSP with 90% distinctive…
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Xbox cuts 3,200 jobs as gaming business struggles
Xbox is hitting the reset button. Microsoft’s online game division plans to…
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HubSpot kills Contact Discovery terms after customer backlash
HubSpot yesterday reversed a set of phrases of service adjustments it had…
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