21 Ways to Filter Your Buyer Intent Data With Custom Feeds

I want I had extra low-quality leads — stated nobody, ever.

Chasing the flawed leads wastes time, drains your gross sales staff, and quietly kills your pipeline. The reality? In the event you’re not filtering it correctly, you’re leaving actual alternatives on the desk.

Filtering your purchaser intent information with Leadfeeder helps you zero in on the prospects that really matter, so you’ll be able to personalize outreach, align gross sales and advertising and marketing, and convert sooner.

Right here’s a fast breakdown earlier than we dive in:

Word: Are you uninterested in receiving low-quality leads? Begin your free 14-day trial with Leadfeeder.  

Observe the steps beneath to create a custom feed on Leadfeeder:

1. Log in to your Leadfeeder dashboard in your desktop. 

2. Click on on the blue + Create customized feed button on the high left of your display screen.

3. Title your customized feed beneath the Filter sub-navigation tab within the pop-up on the appropriate aspect of your display screen.

4. Begin including your required filters to the customized feed.

5. Repeat steps 1-4 for every customized feed.

Now that you understand how to create a Leadfeeder customized feed, I’ll stroll you thru the highest feed filters you need to use to section your purchaser intent information.

Leadfeeder divides customized feed filters into six essential classes:

Beneath is an inventory of the top 21 filters — derived from every class — together with actionable subsequent steps on learn how to apply the filters. 

Filter 1: Web page URL

A URL — or uniform resource locator — is the online tackle you sort into an web browser. It directs you to a particular web site (area) or internet web page inside an internet site.  

The Web page URL filter permits you to see leads who’ve seen particular internet pages or weblog content material in your web site. 

You can even sort within the web page URL of a third-party web site or internet web page to filter intent information for lead nurturing early within the purchaser course of. 

Actionable Subsequent Step: B2B entrepreneurs can use web page URL customized feeds to attract insights for content material advertising and marketing suited to every stage within the buyer journey. 

Filter 2: Metropolis

The flexibility to filter by metropolis falls beneath the corporate information class. Which cities you’ll be able to select is determined by the situation of the leads already pulled into your Leadfeeder dashboard. 

Actionable Subsequent Step: Gross sales professionals can create customized feeds by town to optimize conferences with potential prospects at native occasions.

They will additionally use customized feeds to take advantage of any pitch shows in a given gross sales territory. 

Filter 3: Nation

Just like filtering by metropolis, the checklist of nations obtainable for segmentation is determined by the international locations your present Leadfeeder leads are from. 

The nation filter permits you to create customized feeds primarily based on a particular area.

Actionable Subsequent Step: Gross sales managers can develop customized feed filters for every gross sales consultant’s particular territory to weed out irrelevant leads and enhance gross sales productiveness. 

Alternatively, B2B entrepreneurs can use this data to find out how international campaigns are performing in a particular area.

Filter 4: Firm identify

Underneath firm information, you’ll be able to select to section purchaser intent information by particular firms you need to monitor. 

Toggle between “is” or “is just not” logic to filter in rivals or potential companies and filter out present shoppers. 

Monitoring folks or companies visiting rivals can enable gross sales professionals to leverage the intent information for lead nurturing.

It could possibly additionally scale back churn fee if present shoppers are researching various platforms. 

Actionable Subsequent Step: Use Leadfeeder’s imported lists feature to add a bulk contact checklist and enhance information entry effectivity. 

Filter 5: Trade

You may kind your purchaser intent information by the industries in your gross sales verticals to take away any unqualified leads beneath firm information. 

Leadfeeder enables you to select from greater than 100 industries — from accounting to enterprise capital and personal fairness.  

Actionable Subsequent Step: B2B entrepreneurs can create customized feeds by trade to find out the place most leads are coming from. 

Gross sales reps can pair the trade filter with different qualifying elements to extend the lead rating. 

Filter 6: Worker depend

Segmenting by worker depend permits you to view leads primarily based on firm dimension. 

Let’s say your corporation focuses on mid-sized or enterprise firms primarily based on product pricing or options provided. 

By utilizing “is a minimum of” logic, you’ll be able to tailor your customized feeds to exclude small firms or freelancers. 

Actionable Subsequent Step: Gross sales reps can pair worker depend with a particular area to extend conversion charges with higher-quality leads when prospecting. 

Filter 7: Go to size

Go to size is the period of time a lead spends on a specific area or web page URL. 

Go to size can decide the extent of purchaser intent and weed out skimmers. For instance, you’ll be able to set the customized feed to show leads who’ve seen a specific internet web page for a minimum of 60 seconds. 

Professional tip: In the event you’re seeing 00min or 00sec, check out this help article. 

Actionable Subsequent Step: Gross sales reps can create a customized feed that filters leads primarily based on those that have seen your pricing internet web page for a minimum of three minutes to focus on prospects later within the gross sales funnel. 

Filter 8: Web page views per day

Every time a prospect views an online web page in your web site, it’s counted as a web page view. 

As a customized feed filter, web page views per day refers back to the complete variety of pages a prospect visits in your web site in in the future. 

For instance, with this filter, Leadfeeder will show leads who’ve seen a minimum of 5 internet pages in your web site. 

Actionable Subsequent Step: Gross sales reps can set web page views per day to a quantity that signifies robust curiosity and will increase the standard of the leads coming in. 

Filter 9: Web page views per go to

In contrast to web page views per day, web page views per go to seek advice from the variety of internet pages a prospect has seen in a single go to.

Actionable Subsequent Step: Gross sales reps can implement this filter to show leads who’ve visited a minimum of three internet pages in a single go to (or a customized quantity) as a baseline for incoming contacts. 

Filter 10: Touchdown web page

In Leadfeeder, the touchdown web page filter applies to the primary internet web page an organization or particular person seen in a session. 

Actionable Subsequent Step: Gross sales reps can enter the URL of the advertising and marketing touchdown web page they need to monitor leads from to personalize e-mail prospecting.  

Filter 11: High quality

Leadfeeder will present an computerized rating for every of your leads based on a mixture of go to exercise and firm data — proven as low, medium, or prime quality. 

Go to exercise counts for half of the rating (on a scale of 1-5), and firm data counts for the opposite half of the rating (on a scale of 1-5). 

The extra data offered in every class, the upper the lead rating. 

Filtering by high quality permits you to section data primarily based on the rating Leadfeeder has attributed to every contact. 

Actionable Subsequent Step: Create a customized feed with a Leadfeeder high quality rating of 5 to view all leads of a minimum of medium high quality. 

For superior segmentation, pair this filter with one other behavioral class that most closely fits your gross sales technique. 

Filter 12: Supply

A supply is the origin of the place your site visitors is coming from — or how folks discovered your web site. 

Sources could be from a search engine or a website. 

You may filter by supply beneath the acquisition class.

Actionable Subsequent Step: B2B entrepreneurs can use the supply filter to section information from completely different web sites (i.e., product evaluate platforms) or engines like google (i.e., Google or Bing).

Use this information to raised perceive the client’s journey.  

Filter 13: Medium

Supply refers back to the origin of the site visitors, medium refers to a particular sort of supply class. 

For instance, the medium may very well be natural site visitors, paid site visitors, or from an e-mail. 

Actionable Subsequent Step: B2B entrepreneurs can filter by natural internet site visitors to watch and refine SEO (website positioning) methods.  

Filter 14: Supply / Medium

Mix efforts with the supply/medium filter to create customized feeds primarily based on the supply and the medium by way of which prospects discovered your corporation. 

For instance, when you wished to view leads from Google’s natural internet site visitors, you’d set the supply/medium to: Google/natural. 

Actionable Subsequent Step: Like filtering by medium, B2B entrepreneurs can use the supply/medium section to investigate lead high quality and inform content material advertising and marketing methods.  

Filter 15: Referring URL

The referring URL applies to leads coming in from a referred supply. 

Referral hyperlinks usually comprise an Urchin tracking module (UTM) code on the end of a URL that sends information to your Google Analytics — permitting you to trace the place the site visitors is coming from. 

Actionable Subsequent Step: B2B entrepreneurs can create a customized feed primarily based on a referring URL to trace leads coming in from a particular model partnership or influencer collaboration. 

This data can be utilized to find out the partnership’s effectiveness, and leads can simply be vetted to ship to the suitable gross sales rep.   

Filter 16: Advert content material 

Filtering by advert content material permits you to see incoming leads from particular adverts with UTM codes.

Actionable Subsequent Step: B2B entrepreneurs can create customized feeds for every advert marketing campaign to measure efficiency and decide learn how to proceed. 

Filter 17: E-mail marketing campaign

If in case you have your email service provider (i.e., Mailchimp, Lively Marketing campaign or HubSpot) linked to Leadfeeder, you’ll be able to section leads primarily based on an e-mail marketing campaign. 

Actionable Subsequent Step: Like sorting lead lists by a referring URL, B2B entrepreneurs can section by an e-mail marketing campaign to watch efficiency.

With information in hand, it’s simpler to course appropriate if campaigns are pulling in low-quality leads. 

Filter 18: Connection to CRM

As talked about beforehand, to view CRM exercise filters, it’s essential to have your CRM linked to Leadfeeder. 

The connection to CRM filter gives perception as to which prospects are, or will not be, added to your CRM platform. 

Actionable Subsequent Step: Gross sales reps can decide which leads exist solely in Leadfeeder so as to add them to a CRM and enhance information high quality. 

Filter 19: CRM firm proprietor 

CRM firm proprietor applies to the particular person — or gross sales rep — in your organization who owns particular leads. 

Actionable Subsequent Step: Gross sales managers can create customized feeds by the corporate proprietor to watch a prospect’s stage within the gross sales cycle and decide if any follow-up is required. 

Filter 20: Assignee 

In the event you don’t have a CRM built-in with Leadfeeder, you’ll be able to create customized feeds utilizing the Leadfeeder actions class. 

Just like the CRM firm proprietor filter, the assignee filter permits you to section leads by the gross sales rep they’re assigned to. 

Actionable Subsequent Step: Gross sales managers can choose “assignee is” and enter a particular consumer to view leads assigned to that particular person. 

Filter 21: Emailed 

The emailed filter is an alternative choice situated inside Leadfeeder actions. It’ll show prospects who’ve or haven’t been emailed. 

Actionable Subsequent Step: Gross sales reps can filter by Leadfeeder actions > emailed > no to find out which leads want follow-up outreach.

For every filter above, don’t overlook to click on on the blue Add button so as to add them to a customized feed in your Leadfeeder dashboard.

Low-quality leads = dangerous.

Excessive-quality leads = good.

Segmenting your purchaser intent information is crucial for creating lead lists with high-quality prospects and eradicating irrelevant contacts.

Segmenting leads also can assist B2B entrepreneurs monitor and monitor efficiency to enhance total technique and provide gross sales reps with better-qualified prospects.

Making a customized feed in Leadfeeder is painless and easy. Implement the filters above, and also you’re in your technique to crushing your gross sales outreach and ABM.

Word: Are you uninterested in receiving low-quality leads? Begin your free 14-day trial with Leadfeeder.