Marketing and Sales Data Providers for B2B, Q1 2026

We now have some thrilling information to share: Anteriad has been acknowledged as a Robust Performer in The Forrester Wave™: Advertising and marketing and Gross sales Information Suppliers for B2B, Q1 2026.

This recognition means so much to us, and never simply due to the designation itself. For us, it displays one thing we now have been constructing towards for years: the power to point out up for B2B entrepreneurs as a real end-to-end development accomplice, not simply one other knowledge vendor on a crowded roster.

What Forrester Stated About Us

Forrester evaluates suppliers throughout a rigorous set of standards masking knowledge capabilities, technique, and supporting providers. Of their evaluation, Forrester acknowledges Anteriad for, “Superior knowledge sourcing and exterior privateness compliance are the strongest differentiators throughout a broad set of information capabilities. Anteriad supplies outsourced enterprise growth, together with calling capabilities in 30 languages, which immediately impacts its means to supply and confirm knowledge. Expanded shopping for group capabilities are one other spotlight.”

That quote captures one thing we hear from shoppers on a regular basis: they want greater than a knowledge feed. They want a accomplice who can assist them work out what to do with that knowledge, after which truly do it alongside them.

The place We Stood Out

We acquired the best rating doable (5 out of 5) in 4 analysis standards, and we expect each tells an essential a part of our story.

Information Sourcing Forrester defines a rating of 5 on this criterion as having superior data-sourcing capabilities, gathering the widest vary of information sorts, together with differentiated ranges of human-verified knowledge. Our enterprise growth capabilities span calling in 30 languages, which supplies us a knowledge sourcing and verification benefit that almost all suppliers merely can’t replicate at scale.

Privateness Framework Certification and Transparency In an period the place knowledge compliance could make or break a advertising program, Forrester famous {that a} 5/5 rating on this criterion signifies that the seller stands out for privateness and compliance and goes above and past the necessities of every world area. For our shoppers, this implies they will transfer ahead with confidence, understanding their knowledge basis meets the best requirements.

Shopping for Group Element B2B shopping for choices are not often made by one individual. Forrester defines a 5/5 rating on this criterion as having superior capabilities to foretell product-specific shopping for teams. As Forrester put it, “expanded shopping for group capabilities are one other spotlight” of our providing. As entrepreneurs are making the shift from lead-based to purchasing group-based methods, this can be a significant differentiator.

Supporting Providers and Choices This one is near our hearts. Forrester defines a 5/5 rating on this criterion as differentiating by way of the depth and breadth of the supporting providers, and states that Anteriad presents “a powerful breadth of supporting providers to enhance its core knowledge providing, which incorporates knowledge consulting, sourcing, and unification tasks in addition to the advertising activation providers usually anticipated from an outsourced advertising accomplice.” That full-service mannequin is what permits us to maintain the long-term relationships we now have with our shoppers, with a mean consumer relationship of eight years.

Why This Issues for B2B Entrepreneurs

The B2B advertising panorama is extra complicated than ever. Shopping for committees are bigger. Information compliance necessities are stricter. Stress to display pipeline impression is increased. And the very last thing most advertising groups want is one other level answer that creates extra integration complications.

That’s precisely why we constructed Anteriad the way in which we did. Information consulting, sourcing, unification, activation, and analytics, all underneath one roof, all accountable to your outcomes.

For us, this Forrester recognition is a continuation of our broader observe report with the analyst neighborhood. We have been additionally named a Robust Performer in The Forrester Wave™: Intent Information Suppliers for B2B, Q1 2025, in addition to included in The Income Advertising and marketing Platforms for B2B Panorama, Q3 2025. Taken collectively, we really feel that these recognitions replicate a constant positioning: Anteriad as a full-funnel, world B2B development accomplice powered by verified knowledge and strategic analytics.

A Observe of Gratitude

None of this occurs with out the shoppers who belief us with their most essential advertising investments. The reference clients who participated in Forrester’s analysis gave trustworthy, direct suggestions, and we’re grateful for it. It validates what we’re doing properly, and it helps us keep centered on the place we will do even higher.

If you wish to study extra about what this recognition means to your advertising applications, we’d love to speak. Attain out to your Anteriad contact or connect with our team.

Forrester doesn’t endorse any firm, product, model, or service included in its analysis publications, and doesn’t advise any individual to pick out the services or products of any firm or model based mostly on the rankings included in such publications. Data relies on one of the best out there assets. Opinions replicate judgment on the time and are topic to alter. For extra data, examine Forrester’s objectivity here.