The Drum has acquired a portfolio of key B2B advertising applications from ANA Enterprise Advertising and marketing NYC and can launch a brand new flagship occasion, B2B World Fest Miami, because it expands its B2B providing within the US and internationally.

The Drum has inked an settlement to convey the International ACE Awards, Entrepreneurs of the Yr, and the Annual Convention | B2B Day into The Drum’s rising B2B platform, including established awards and occasion franchises to its publishing, analysis, and stay occasions enterprise.

It marks a big step in The Drum’s B2B technique, which is targeted on constructing a stronger international platform for B2B entrepreneurs, companies, media house owners, and expertise companions via reporting, recognition, and business occasions.

As a part of the settlement, Cathy Smith, previously government director and chief development officer at ANA Enterprise Advertising and marketing NYC, will be a part of The Drum as government director, B2B US, the place she’s going to assist lead the subsequent part of its North American development.

A brand new flagship occasion for B2B entrepreneurs

Alongside the acquisition, The Drum has confirmed the launch of B2B World Fest Miami, a brand new three-day worldwide occasion devoted to B2B advertising.

Constructing on 4 earlier B2B World Fest editions in London, the Miami occasion marks a brand new worldwide evolution, bringing collectively a senior-level convention program, management boards, and main business awards in a single international gathering on Nov 8-11, 2026.

The Annual Convention will now be built-in into B2B World Fest, bringing its established neighborhood and program into the brand new pageant and positioning the occasion as a significant new date within the international B2B calendar.

The Drum will type a brand new B2B Strategic Advisory Council, together with a choose group of senior figures from The Drum’s B2B neighborhood with illustration from Enterprise Manufacturers, Media, Companies and Expertise corporations. Already signed up as founder members are Bader Rutter, Stein and Transmission, with additional bulletins to comply with.

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The Drum reshapes its B2B awards providing

The acquisition additionally strengthens The Drum’s B2B awards portfolio.

The International ACE Awards will now change into the Artistic observe inside The Drum International B2B Awards. The Creative Aces will acknowledge artistic excellence throughout model, craft, content material, and expertise in enterprise advertising.

An expanded awards program will probably be organized throughout 4 tracks designed to replicate the breadth of contemporary B2B advertising:

  • Artistic Aces 
  • Effectiveness 
  • Go-to-Market, together with media, communications, and expertise 
  • Business

Collectively, these tracks will acknowledge the complete spectrum of strategic, artistic, and business excellence throughout the worldwide B2B advertising neighborhood.

Increasing The Drum’s B2B platform

Bringing collectively established business applications, international awards, journalism, analysis, and main business occasions underneath one platform, The Drum will change into the worldwide middle of gravity for the individuals, concepts, and firms shaping the way forward for B2B advertising. 

The acquisition of the ANA Enterprise Advertising and marketing NYC applications and the launch of B2B World Fest in Miami mark a big step in The Drum’s place because the ‘Beating Coronary heart of B2B ’. For extra info and to become involved, contact [email protected].


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