Elyse Myers on Why Making ‘Something Cool’ Is Better Than Going Viral

“Should you’re ready for all of your content material to go viral, you’re truly lacking a lot as a result of that’s one video,” she mentioned. “Within the grand scheme of issues, 3 million individuals on one video is nothing in comparison with 10 movies that carry out constantly very properly as a result of they’re good.”

Consistency is one other worth for Myers, and when she was beginning out, she would publish each single morning on the identical time. This meant her viewers was by no means questioning when her subsequent video would come.

“That type of consistency is basically, actually good for a model,” she mentioned. “The virality of a video is type of irrelevant. That doesn’t change what it is best to make. You need to simply be actually pleased with what you’re making.”