By Sean Tinney March 18, 2026
Your electronic mail seemed nice within the editor. You hit ship. However someplace between your drafts folder and your subscriber’s inbox, a part of your message simply… disappeared.
That’s Gmail clipping. In case your open charges have ever are available decrease than anticipated, Gmail clipping may very well be an element — with no indication it was taking place.
What’s Gmail clipping?
Gmail robotically hides any a part of an electronic mail that exceeds 102 KB in measurement. When that occurs, subscribers see a “Message clipped [View entire message]” hyperlink the place the remainder of your electronic mail content material ought to be. Most readers don’t click on it. They assume the e-mail simply ended.
That’s the Gmail clipping restrict: 102 KB.
It’s not plenty of room for those who’re sending long-form newsletters, promotional emails with a number of photos, or closely formatted messages with numerous buttons and styled sections.
Gmail Clipping Is Quietly Hurting Your Open Charges
The content material Gmail clips usually consists of your email tracking pixel.
Most monitoring pixels are positioned on the backside of an electronic mail. If Gmail cuts your message earlier than reaching that time, the open by no means will get recorded. So an electronic mail {that a} subscriber truly learn reveals up in your stats as if it by no means occurred.
So whenever you’re attempting to determine why your open charges appear inconsistent, or why a marketing campaign you felt good about didn’t carry out the way in which you anticipated, Gmail clipping emails may very well be the rationale. Not your topic line. Not your timing. Not your copy. Only a file measurement downside you had no visibility into.
Why is Gmail clipping my messages?
The quick reply: your electronic mail is simply too massive.
A couple of issues that push message measurement up quicker than most individuals count on:
- A number of photos — particularly high-resolution ones not optimized for electronic mail
- Heavy formatting — numerous fonts, colours, customized types, and spacing guidelines
- Many hyperlinks and buttons — every provides code to the message
- Inline CSS — electronic mail shoppers require types to be written instantly into the HTML, which provides bulk
- Lengthy content material — newsletters with a number of sections, product roundups, and detailed updates
You don’t must be sending a novel. A typical-looking electronic mail with a hero picture, a number of product sections, and a few formatted textual content can creep towards 102 KB quicker than you’d assume.
Easy methods to keep away from Gmail clipping
There are a number of sensible issues you are able to do to maintain your emails underneath Gmail’s threshold:
1. Optimize your photos
Compress photos earlier than importing them. A 2 MB photograph scaled down for electronic mail doesn’t want to hold all that unique information with it.
AWeber will robotically optimize photos whenever you add them, so that you’re not manually compressing information earlier than each ship.
2. Simplify your formatting
The extra customized styling you apply, the heavier your electronic mail will get. Constant fonts, restricted shade variations, and clear layouts preserve file measurement down with out sacrificing design.
3. Ship site visitors to a weblog for longer content material
If you happen to’re writing a 3,000-word e-newsletter, take into account linking to the complete model in your weblog.
4. Verify your measurement earlier than you ship
AWeber reveals a stay measurement indicator within the message editor footer as you write. In case your electronic mail approaches Gmail’s 102 KB threshold, you’ll see a warning so you’ll be able to trim earlier than you ship.
Don’t let Gmail clip your subsequent electronic mail
AWeber’s Gmail clipping indicator is constructed into each account. Now you’ll be able to keep watch over the scale indicator within the message editor subsequent time you’re writing an extended electronic mail.
Don’t have an AWeber account? Sign up for a free 14-day trial and by no means have Gmail clip your emails once more.
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