Dua Lipa might “Be the One” to assist Nespresso courtroom Gen Z espresso drinkers, alongside Boomer and longtime ambassador George Clooney.

The Nestlé-owned enterprise, finest recognized for its colourful, premium espresso capsules and matching machines, has recruited Lipa as its new world face.

The pop star’s debut will come on April 14, when Nespresso debuts a world marketing campaign, “Vertuo World.”

In an announcement, Nespresso mentioned the appointment signaled a “new inventive period” for the model. It mentioned Lipa could be on the forefront of this new course, with a “transient look” from two-decade-long star Clooney.

When requested whether or not the lineup reshuffle meant Clooney was getting ready to step away after 20 years fronting Nespresso’s adverts, the model instructed ADWEEK that wasn’t the case.

“George continues to collaborate with us and can seem in future model actions,” a spokesperson mentioned. “This new marketing campaign merely places the highlight on Dua Lipa, however George’s long-standing relationship and contributions stay important to Nespresso.”

An additional shot of stardom

Nespresso’s chief advertising and marketing officer Leonardo Aizpuru mentioned in an announcement that Lipa’s vitality “matches superbly with the course we’re taking as a model.”

He mentioned the three-time Grammy winners’ pursuits outdoors music, which embrace her Service95 cultural e-newsletter and guide membership, drew the model to her.

“Dua invitations audiences into moments of reflection and connection,” Aizpuru mentioned. “These moments echo Nespresso’s personal dedication to creativity and tradition. Her collaborations with a various vary of artists underscore her curiosity, versatility, and dedication to repeatedly increasing her inventive horizons.”

Lipa’s appointment follows Nespresso tapping actor Eva Longoria as a brand ambassador in 2025. In the identical yr, it additionally moved its world inventive duties from Omnicom’s McCann to Publicis Groupe’s Leo.