Kochava on March 3, 2026, expanded its Licensed Companions Program by including six organizations – LG Advert Options, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext – to a roster that, till now, consisted solely of main social and efficiency platforms. The announcement marks the primary vital development of this system since its December 2025 launch, which acknowledged Meta, Google Advertisements, Snapchat, TikTok, Liftoff, and YouAppi.

The Idaho-based measurement firm mentioned the brand new cohort spans linked tv, cellular in-app promoting, consumer acquisition, and re-engagement verticals. That breadth distinguishes this second wave from the primary, which leaned closely towards the biggest client social platforms. Six months in the past, it was about anchoring this system with household-name platforms. This spherical pushes into the broader cellular promoting provide chain.

In keeping with Patrick Hurley, Director of Technical and Product Operations at Kochava, “Because the ecosystem evolves, so does the necessity for trusted, technically sound integrations that ship measurable outcomes.” He added that “increasing our Licensed Companions Program reinforces our dedication to high quality, transparency, and efficiency. These companions have demonstrated a powerful dedication to integration excellence and to driving success for our mutual shoppers.”

What the certification truly requires

The Kochava Licensed Companions designation shouldn’t be an honorary title. In keeping with the corporate, organizations should fulfill three formal necessities: adherence to Integration Finest Practices, compliance with Visitors Well being & High quality requirements, and completion of Certification Coaching. Every criterion is necessary. Kochava has not printed particular numerical thresholds for site visitors well being metrics, however the framework is structured to filter out companions whose technical implementations fall in need of what the corporate considers the minimal customary for dependable measurement.

Licensed companions obtain a set of outlined advantages. Precedence associate help covers expedited troubleshooting, integration testing, and optimization workflows. Joint co-marketing applications give contributors entry to thought management content material, case research, and occasion participation underneath the Kochava model. Deeper product insights – together with early visibility into roadmap developments – signify a extra commercially vital profit, because it permits companions to align their very own engineering schedules with upcoming Kochava modifications earlier than these modifications are publicly introduced. This system additionally creates expanded development alternatives throughout shared buyer accounts, a provision that basically positions Kochava as an lively middleman between licensed companions and the manufacturers it measures.

The brand new companions and what they create

The six newly licensed organizations signify distinct segments of the cellular promoting panorama. LG Advert Options operates the promoting enterprise constructed on LG’s linked tv set up base. The company reported 60% year-over-year growth in advertisers using smart TV home screen placements as of November 2025, a determine that displays the continuing shift of promoting budgets towards CTV environments. Its certification with Kochava creates a proper measurement bridge between good TV stock and the attribution infrastructure that cellular entrepreneurs already depend on.

InMobi is a cellular promoting platform that operates throughout programmatic and direct channels globally. The company has contributed analytical frameworks to programmatic curation debates, with its world product advertising and marketing workforce drawing distinctions between conventional programmatic scale-buying and curation-based approaches that layer contextual intelligence onto stock choice. Its certification extends Kochava’s attain into one of many extra established unbiased cellular advert networks working exterior the walled backyard atmosphere.

Digital Turbine is a cellular know-how firm targeted on device-level distribution – its platform allows pre-installation and on-device supply of functions by way of provider and OEM partnerships. Jampp is a programmatic consumer acquisition platform specializing in re-engagement, working primarily in Latin America and different development markets. Adikteev focuses on app re-engagement utilizing predictive modeling to determine customers who’re prone to churn earlier than they do. Appnext operates app discovery infrastructure, surfacing software suggestions inside system interfaces and through consumer journeys between apps.

Collectively, these six additions counsel Kochava is constructing a certification framework that covers the total consumer lifecycle – from preliminary system activation and app discovery by way of acquisition, re-engagement, and cross-screen measurement.

Why this issues for cellular measurement

This system’s growth arrives throughout a interval of structural complexity in cellular attribution. Apple’s AdAttributionKit updates in June 2025 launched a number of simultaneous marketing campaign monitoring and customized attribution home windows, however the effectiveness of these modifications relies upon totally on promoting platform adoption – a dependency that traditionally produces delays of months or years. In parallel, Apple Search Ads began integrating with AdAttributionKit in April 2025, a transfer that simplified MMP workflows by lowering the variety of attribution sources that measurement platforms have to reconcile.

In opposition to that backdrop, formal certification applications serve a selected operate. They set up a documented baseline of technical high quality that reduces threat for advertisers who depend on Kochava to mixture alerts from a number of companions. If a associate’s integration is licensed, the implication is that Kochava has verified the information flowing by way of that integration meets its personal inside requirements. That issues as a result of measurement discrepancies between platforms stay a persistent operational drawback.

Research from Kochava published September 23, 2025 demonstrated that advertising and marketing combine modeling revealed TikTok campaigns generated 35% greater incremental influence than last-touch attribution throughout main Android and iOS functions in North America throughout Q1 2025. That hole – between what one measurement methodology stories and what one other stories for a similar marketing campaign – is the atmosphere wherein certification applications function. When outcomes diverge by 35% relying on methodology, the standard of underlying integrations turns into a first-order concern, not a technical footnote.

Adjust’s 2026 Mobile App Report, published February 18, 2026, documented that world app installs grew 10% year-over-year in 2025 whereas classes grew 7%, each accelerating from 2024. ATT opt-in charges reached 38% in Q1 2026, up from 35% in Q1 2025. These opt-in enhancements slowly cut back the information hole that has characterised iOS measurement since April 2021, however they don’t get rid of the problem of reconciling knowledge throughout fragmented associate ecosystems. That reconciliation drawback is exactly what Kochava’s certification framework is designed to handle.

Context inside Kochava’s broader product exercise

The certification growth is the newest in a sequence of product bulletins from Kochava over current months. The corporate launched its first supply performance system for premium publishers, Atlas Performance, on February 11, 2026, positioning it as a software for publishers in search of to exhibit advertiser outcomes – a necessity that has grown as unbiased publishers compete in opposition to vertically built-in platforms. In that announcement, a number one CTV OEM utilizing the system with 200 million-plus good TVs and a high FAST app with greater than 30 million month-to-month lively customers achieved a 58% raise in marketing campaign conversion charges.

Earlier than that, Kochava launched its StationOne agentic AI platform in November 2025, and launched an MMM Information Validator software addressing the information high quality issues that undermine advertising and marketing combine modeling. A January 2026 analysisfamous that 46.9% of entrepreneurs plan to extend MMM funding, but 45% of selling knowledge used for enterprise choices comprises accuracy issues – a mixture that makes pre-modeling knowledge validation instruments virtually vital quite than non-compulsory.

The Licensed Companions Program matches logically alongside these product releases. Attribution knowledge flows by way of associate integrations earlier than it reaches any modeling or analytics layer. If the combination is flawed, no downstream software – nevertheless subtle – can appropriate the ensuing distortions. Certification addresses the upstream dependency that all the things else depends on.

The aggressive panorama

Kochava shouldn’t be the one measurement firm operating formal associate certification. LinkedIn launched its Company Intelligence API in September 2025 by way of licensed attribution suppliers together with Channel99, Dreamdata, Elements.ai, Fibbler, and Octane11, utilizing an identical quality-verification mannequin. AppsFlyer’s November 2025 product expansion right into a “Fashionable Advertising and marketing Cloud” construction additionally concerned formalized associate relationships throughout knowledge collaboration and incrementality measurement.

What distinguishes Kochava’s method is the specific emphasis on site visitors well being and high quality as a certification criterion alongside technical integration requirements. That framing addresses invalid site visitors and fraud issues immediately, quite than treating measurement high quality and site visitors high quality as separate issues. For entrepreneurs operating efficiency campaigns the place cost-per-install or cost-per-action determines funds allocation, the excellence issues: clear measurement of fraudulent site visitors continues to be measurement of fraudulent site visitors.

This system additionally displays a deliberate positioning selection. Kochava describes itself because the measurement infrastructure for “the world’s most performance-focused manufacturers,” and the Licensed Companions Program extends that positioning to the associate layer. By requiring licensed organizations to finish coaching and meet documented requirements, Kochava creates a two-tier ecosystem – licensed and non-certified – that entrepreneurs can use as a range sign when evaluating which media companions to prioritize.

Whether or not that sign will affect advertiser habits at scale stays to be seen. The December 2025 cohort, anchored by Meta, Google Advertisements, TikTok, and Snapchat, carried inherent credibility as a result of these platforms account for a big share of cellular promoting spend globally. The March 2026 cohort – LG Advert Options, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext – operates throughout vital however smaller segments of the ecosystem. The sensible check might be whether or not the certification designation modifications how Kochava’s shoppers allocate funds or prioritize technical integrations throughout these companions.

Kochava is headquartered in Sandpoint, Idaho, with places of work globally.

Timeline

Abstract

Who: Kochava, the cellular measurement and real-time knowledge options firm headquartered in Sandpoint, Idaho, made the announcement. Patrick Hurley, Director of Technical and Product Operations at Kochava, supplied an official assertion. The newly licensed companions are LG Advert Options, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext.

What: Kochava expanded its Licensed Companions Program by admitting six new organizations throughout linked tv, cellular promoting, consumer acquisition, re-engagement, and app discovery verticals. Licensed standing requires adherence to Integration Finest Practices, Visitors Well being & High quality requirements, and completion of Certification Coaching. Advantages embrace precedence help, co-marketing entry, early product roadmap visibility, and expanded development alternatives throughout shared accounts.

When: The announcement was made on March 3, 2026. This system itself launched on December 15, 2025, with an preliminary cohort of six companions: Meta, Google Advertisements, Snapchat, TikTok, Liftoff, and YouAppi.

The place: Kochava is headquartered in Sandpoint, Idaho, with world places of work. The Licensed Companions Program operates throughout Kochava’s world integrations market, affecting omnichannel promoting measurement environments together with cellular, linked tv, and internet properties.

Why: Cell promoting measurement has change into structurally advanced following Apple’s App Monitoring Transparency framework, the fragmentation of attribution throughout a number of platforms, and the proliferation of specialised companions throughout the promoting know-how stack. Kochava’s certification program is designed to determine formal high quality requirements for associate integrations, giving entrepreneurs a documented baseline for the reliability of knowledge flowing by way of these connections into attribution and modeling workflows.


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