Top 10 Mailchimp Alternatives: Tested, Reviewed & Ranked

Key takeaways

Mailchimp is dealing with stiff competitors as a number of options present extra options at decrease costs, making it much less interesting for companies with advanced advertising and marketing wants.

For small companies needing fundamental e mail advertising and marketing, Mailchimp stays a viable choice, nevertheless it struggles with superior buyer journeys and analytics.

Omnisend stands out as a prime different, providing unrestricted options, multichannel automation, and a confirmed ROI of $79 for each $1 spent.

Alternate options like Sender and MailerLite present beneficiant free plans and excessive ship limits, making them enticing choices for budget-conscious customers.

Mailchimp’s pitch during the last 25 years has been that it’s well-known, trusted, and good worth for cash. Trusted and identified it’s, however a number of Mailchimp options now supply extra options for much less and have higher capabilities even once you pay prime greenback.

There’s nonetheless a spot for Mailchimp when you’re a small enterprise needing e mail fundamentals or a legacy buyer contending with migrating. However you’ll hit its limits when you’ve gotten advanced buyer journeys and wish segments, flows, and information to match.

Omnisend, for example, doesn’t limit any customary options, permits you to create multichannel flows in any plan, and has a confirmed $79 ROI for each $1 spent throughout all channels.

Loads of different instruments supply options Mailchimp doesn’t. Our private testing has narrowed it right down to 10, which we’ve listed beneath with insights into options and pricing.

Greatest Mailchimp options in contrast

The desk beneath consists of all our prime Mailchimp options with columns that will help you rapidly determine what’s appropriate primarily based on use instances and value. You’ll be able to click on any of the hyperlinks to leap to the instruments that curiosity you:

Editorial observe: Our comparability desk has correct scores and pricing as of March 2026, however is topic to the whims of the instruments. Give each in your shortlist a test (through the official websites) earlier than deciding in the event that they’re best for you.

Why and the way we chosen these instruments

Our fundamental standards spanned these three factors:

• Buyer scores: We’ve solely included Mailchimp rivals with glorious scores on G2. Plus, their optimistic current evaluations (spanning 2026 and the top of 2025) needed to outweigh the adverse ones.
• Options: Mailchimp gives an honest collection of e mail advertising and marketing instruments. Our options supply an identical or superior characteristic set per tier.
• Pricing: Our options to Mailchimp aren’t considerably costlier than it. We’ve included contact and send-based options to match your wants.

Why persons are leaving Mailchimp

The first motive for low-cost clients is that Mailchimp has “stripped the free plan to the bone,” in their very own phrases. Beginning February 2026, it cuts the contact allowance from 500 to 250, and sends from 1,000 to 500 emails/month.

That contact allowance and e mail ship restrict are in regards to the norm without spending a dime e mail instruments that cost primarily based on contacts. Nonetheless, Mailchimp restricts so many options in its free plan that it isn’t offering sufficient worth anymore.

An identical story is taking part in out for its entry-level Necessities plan. It’s $26.50/month to get a 1,500 contact restrict. And but, it doesn’t allow you to use generative AI, create customized studies, see buyer lifetime worth (CLV), or construct flows with greater than 4 steps.

A number of instruments supply higher worth. As an example, Omnisend Normal is $25/month, with the identical contact allowance and entry to all these options.

Different causes persons are on the lookout for Mailchimp options embody:

• An absence of analytics depth: One reviewer on G2 stated that the “reporting is stable for normal campaigns however might supply deeper behavioral analytics.” Rajat M provides, “I really like the options, however the analytics are inconsistent and regularly present inaccurate spikes.”
• Sluggish buyer assist: There’s a operating theme for inconsistent assist high quality. Some say it’s distinctive, others say it’s sluggish and unhelpful. A frequent frustration is that reside chat is just accessible for paying clients.
• Steep studying curve: Mailchimp’s UI has seen enhancements lately, resembling guided preliminary setups. Nonetheless, folks battle to make sense of its superior options. G2 reviewer Isabel says, “The educational curve initially was a bit complicated for me. Some choices are hidden in menus and take time to seek out.”
• Costly at scale: Constructing on our factors about pricing, a number of Mailchimp clients suppose it prices an excessive amount of as lists develop. “Pricing can scale up rapidly,” says Diego M, including that ”generally it seems like key options are locked behind increased tiers.”

Which Mailchimp different is best for you?

With e mail advertising and marketing anticipated to hit $18.9B by 2028 according to Statista, it’s clear this advertising and marketing channel isn’t slowing down — and solely the correct device can form how briskly you scale.

Nonetheless, earlier than chasing options from corporations like Mailchimp, consider what your retailer must develop:

• Your clients have a number of high-intent moments, and that you must attain them on probably the most applicable channels. Omnisend is the best choice as a result of it permits you to create multichannel flows with out restrictions in all plans.
• You’ve got important sending necessities and fundamental automation wants. Sender is an honest decide, its free plan gives up 15,000 e mail sends/month.
• You’re primarily a creator and wish to promote digital merchandise and subscriptions. Choose Package, it even permits you to earn cash selling different publishers.
• Your ecommerce mannequin would profit from one device to deal with e mail and gross sales. AWeber has inbuilt ecommerce with 0.6% to 1% transaction charges.
• You want a CRM and gross sales engagement options. Brevo and HubSpot work effectively.
• You need the lowest-cost e mail device and aren’t bothered about circulate complexity. Sender, MailerLite, and EmailOctopus all have free plans and paid plans underneath $11/month.

You’ll be able to examine most of those instruments with Omnisend’s pricing comparison tool. It has Omnisend preselected, so all that you must do is add Mailchimp and others to find probably the most cost-effective ones primarily based in your variety of contacts.

Prime 10 Mailchimp options

Our options to Mailchimp are just like different lists, however solely as a result of the pool of top-tier e mail advertising and marketing instruments is comparatively small. What now we have executed otherwise is personally check every of them with the next course of:

• Onboarding with them through a free account, signing up for the free trial, or buying the entry-level plan to entry backends
• Constructing no less than one e mail marketing campaign or circulate
• Reviewing pricing per tier as much as 5,000 contacts or an equal ship restrict
• Reviewing G2 for buyer reviewers, filtered by the newest
• Instantly evaluating rivals of Mailchimp with a side-by-side, assessing how straightforward they’re to make use of, and any downsides

Right here’s our checklist of Mailchimp rivals in all its glory:

1. Omnisend — Greatest for ecommerce automation

G2 rating: 4.6/5 (1,166 evaluations)

Omnisend is the most effective Mailchimp different when you promote on-line and wish to create customized buyer experiences that generate income.

There aren’t any customary characteristic restrictions (in contrast to with Mailchimp), and utilizing e mail + SMS + internet push notifications collectively is feasible in each plan.

Ecommerce automation depth and multichannel advertising and marketing are Omnisend’s greatest benefits over Mailchimp. You’ll be able to goal folks at extra high-intent moments, and let their conduct, resembling what they browse, set off emails with applicable gives.

Additionally useful are Omnisend’s built-in AI options. It’s essential to say right here that Mailchimp lags behind massive time for AI. Not solely does Omnisend allow you to generate topic traces and e mail content material with AI, however its AI phase builder simplifies creating teams:

Key options

• Multichannel automations: Drag a textual content message and an online push notification into your e mail flows to succeed in your clients on their most well-liked channels or whichever is most applicable on the time.
• Pre-built flows: There are 28 pre-built flows protecting the simplest ecommerce automations, together with back-in-stock, browse abandonment, welcome emails, and cart abandonment. In 2025, deserted cart and welcome messages alone generated 76% of all orders from automations.
• Automation depth: It helps 5 set off filters per workflow with occasion and segment-based triggers, break up circumstances, and paths.
• Standalone campaigns: In fact, automations aren’t the one messages you’ll ship when BFCM and different occasions name for bigger promotions. Omnisend permits you to schedule or instantly ship an e mail, SMS, or internet push notification marketing campaign.
• Segmentation: Prospects who enroll will routinely enter segments, and people whose conduct and actions change will enter and exit segments with out handbook work. Use the 20+ pre-built segments or the AI phase builder to create them with prompts.
• A/B testing: Mailchimp doesn’t allow you to A/B check without spending a dime, Omnisend does. Plus, Omnisend’s A/B testing characteristic covers topic traces, e mail and SMS variations, and varieties.
• Personalised content material: Throughout all channels together with your buyer’s identify. The e-mail editor has a Merchandise merchandise to point out best-selling, lately added, and most seen merchandise in your templates. When you’re a Professional plan buyer, you can too present lately seen and just like previous purchases merchandise.
• Award-winning buyer assist: By way of 24/7 reside chat and e mail. It isn’t gated, it’s yours irrespective of your plan. Mailchimp restricts entry to each after 30 days in its free plan.

Pricing

• Free Perpetually: Matches Mailchimp’s 250 contacts and 500 emails/month ship restrict, doesn’t limit entry to straightforward options
• Normal: $16/month for 500 contacts, a 6,000 emails/month ship quota, limitless internet push notifications, and Types AI (builds varieties for you)
• Professional: $59/month for two,500 contacts, limitless e mail sends, bonus SMS credit equal to the worth of your month-to-month plan, superior reporting, and the customized content material add-on

Omnisend vs. Mailchimp

Omnisend is the most effective Mailchimp different when you’re an ecommerce retailer. It helps you attain clients at extra high-intent moments throughout e mail and SMS and assists you in enhancing their expertise and maximizing income and retention.

Mailchimp stays a great match for small ecommerce shops and companies that don’t intend to optimize and create extremely customized journeys.

The video beneath compares Mailchimp and Omnisend’s SMS marketing options:

Need to strive Omnisend? Join free here.

2. Brevo — greatest for B2C + B2B e mail advertising and marketing and CRM

G2 rating: 4.5/5 (2,599 evaluations)

Put Brevo in your shortlist of Mailchimp options when you promote to customers and companies and wish a multichannel advertising and marketing and CRM device.

Brevo’s customary CRM options embody contact profiles with statistics for opens and clicks, firm profiles, and deal pipelines. Pipelines are essential in case you have advanced gross sales processes and have to see the place every prospect sits in your advertising and marketing:

In fact, utilizing Brevo’s CRM is solely elective. With out it, it’s nonetheless an honest different to Mailchimp for e mail advertising and marketing with entry to campaigns and Aura AI to draft content material.

Key options

• Extra superior automations: Brevo permits you to add a number of entry factors to flows and assign real-time occasion triggers to them. You’ll be able to construct extra superior automations than in Mailchimp, however not as granular as you possibly can in Omnisend.
• SMS campaigns: A characteristic you should utilize in any Brevo plan. Keep in mind, Mailchimp doesn’t embody SMS until you’ve gotten a paid plan.
• AI and dynamic content material: Brevo’s AI content material generator and dynamic content material options can be found in all plans.
• Adverts retargeting: Mailchimp restricts retargeting and lookalike audiences to its Normal plans and above. Brevo permits you to use them without spending a dime. 
• Transactional emails: Like Omnisend, Brevo permits you to ship transactional emails in all plans, whereas Mailchimp restricts them to its Normal plan. 

Pricing

• Free: 300 emails/day, restricted to 2,000 contacts
• Starter: $9/month, 100,000 emails/month to 2,000 contacts
• Normal: $18/month, ship as much as a million emails/month to limitless contacts
• Skilled: $499/month, for 10 million emails/month, provides telephone assist, and the analytics studio for enterprise

Brevo vs. Mailchimp

Brevo is one among our favourite cheaper options to Mailchimp as a result of it offers entry to SMS and AI without spending a dime. Nonetheless, there are some limitations, resembling no popups until you purchase the costly Skilled plan (Mailchimp’s popups can be found in all plans).

Mailchimp is simpler than Brevo, and it handles the fundamentals effectively, resembling welcome emails and deserted carts. Brevo’s CRM is one thing it may possibly’t compete with, however once more, it provides complexity. Weigh up when you want fundamental e mail, or extra superior e mail and CRM.

3. Sender — greatest for fundamental automations and high-volume sends

G2 rating: 4.7/5 (247 evaluations)

Sender is your prime Mailchimp different if you need rather a lot for little or no, because of its beneficiant ship and make contact with limits.

The place most instruments both cap your sends or strip the options, Sender permits you to ship 15,000 emails a month to 2,500 contacts at $0. That’s not a trial. That’s its free plan, completely, and it’s probably the most beneficiant on our checklist.

What we like most is the dearth of a studying curve. The dashboard is unbelievable when you’re new to e mail advertising and marketing as a result of it walks you thru the subsequent steps:

The sacrifice is not any A/B testing or SMS until you pay, and once you do pay, it doesn’t present the identical automation complexity as Omnisend. Nonetheless, its pre-built flows and segments are an honest start line when you’re a brand new retailer.

Key options

• Conditional branching in automations: Including conditional branches with subscriber particulars and marketing campaign actions ensures your flows set off totally different messages for various clients.
• A/B splits inside workflows: When you’re unsure which topic line or e mail model to ship, you possibly can check them and discover the winner.
• Automated checklist administration: Motion steps let workflows transfer, copy, or take away subscribers between teams and replace customized fields with none handbook intervention after the set off fires.
• Plain textual content and HTML e mail steps: Every e mail step within the builder permits you to select between drag-and-drop, plain textual content, or customized HTML.
• SMS steps in the identical workflow: Textual content messages slot into automations alongside e mail steps, no separate SMS device or duplicate setup required.

Pricing

• Free Perpetually: As above, 15,000 e mail quota/month for two,500 subscribers
• Normal: $10/month, reduces the e-mail ship restrict to 12,000/month and the contact restrict to 1,000 in return for extra options (it’s $19/month to get that 2,500 contact restrict again)
• Skilled: $20/month for 1,000 contacts and a 24,000 ship restrict, helps 10 person seats, and bundles in SMS credit equal to the worth of your plan

Sender vs. Mailchimp

Sender modifications the worth recreation with considerably increased ship and make contact with limits than Mailchimp for much less. You can spend nothing and nonetheless automate your buyer journey, construct your checklist, and monitor efficiency with out as steep a studying curve.

Mailchimp’s worth right here is in its extra superior options at increased plan ranges, resembling buy chance and premium migration companies.

4. MailerLite — greatest for high-volume, low-cost sends

G2 rating: 4.6/5 (1,092 evaluations)

MailerLite’s worth ratio is unbelievable if you wish to ship in bulk or deal with hundreds of campaigns. For a similar $10/month as Sender, you get limitless emails versus 12,000.

Mailchimp lacks worth as compared, and though MailerLite lacks SMS advertising and marketing capabilities, it brings the power to promote digital merchandise to your arsenal.

In actual fact, our favourite MailerLite characteristic is the recently-added Merchandise tab within the sidebar, which offers quick entry to creating digital merchandise and different coming quickly codecs:

Key options

• Beneficiant ship limits: You’re taking a look at month-to-month quotas of 12,000 emails without spending a dime, and all paid plans get limitless e mail sends.
• It permits you to earn cash alongside sending emails: As talked about above, you possibly can create digital merchandise in MailerLite and promote them on touchdown pages, with Stripe connection dealing with the funds.
• Automates your buyer expertise: And that extends into the ecommerce angle. When you create a welcome e mail, an deserted cart message, and a overview request, these serve the purchasers who bought by your touchdown pages.
• Stories on what that you must know: You’ll see your unsubscribes, spam complaints, bounces, opens, and click-throughs. If you’d like, you can too combine ChatGPT through the MailerLite MCP server and ask it to elucidate your information.
• Obtainable buyer assist (albeit per plan): Solely accessible for as much as 14 days on the free plan and all the time accessible with the Superior plan. The Rising Marketing strategy (MailerLite’s least expensive paid plan) gives e mail assist.

Pricing

• Free: For 500 subscribers, offers you a 12,000/month e mail restrict
• Rising Enterprise: $10/month for 500 subscribers, limitless sends, and a number of other ecommerce-crucial options, resembling multivariate testing and marketing campaign auto-resend
• Superior: $20/month for a similar subscriber rely, permits you to customise emails in HTML and use promotional popups for checklist constructing

MailerLite vs. Mailchimp

MailerLite’s ship limits outstrip Mailchimp’s by some margin, so it’s a prime different when you’re sending in bulk to a small contact checklist. It additionally beats Mailchimp when you’re a digital product vendor and fancy one e mail device + ecommerce answer.

Mailchimp is best than MailerLite when you ship sometimes to a small checklist and need extra pre-built automations and integrations in your tech stack.

5. HubSpot — greatest without spending a dime marketing campaign instruments and CRM options

G2 rating: 4.4/5 (primarily based on 14,521 evaluations)

HubSpot is the Mailchimp different to choose when you want your e mail exercise to feed immediately right into a gross sales pipeline and make contact with data routinely. In fact, it additionally is smart when you’re already utilizing HubSpot’s CRM options.

Its free plan covers email campaigns, varieties, touchdown pages, and CRM contact administration, with each open, click on, and kind submission logging towards a contact.

Our final level about contact data is what you’re actually paying for right here. Not e mail options, however visibility into how particular person folks transfer by your funnel over time:

Regardless of its concentrate on CRM options, HubSpot’s e mail advertising and marketing capabilities are respectable sufficient for small to mid-sized ecommerce shops. We like how the dashboard will get us began with creating an e mail instantly:

Key options

• Workflow triggers that use contact conduct: Your automations, resembling welcome emails, can reply to opens, clicks, and bounces, and set off totally different messages for non-openers than clickers.
• Contact timeline: Extraordinarily helpful in case you have prolonged gross sales processes as a result of it logs e mail interactions towards a person file, so you possibly can see what they final obtained earlier than choosing up the telephone.
• AI writing instruments: Slightly than write your self or use a chatbot, principally. They work effectively and lengthen to topic traces.
• A/B testing tied to income: Take a look at topic traces and content material with outcomes linked to contact and deal information, not simply open charges and different email marketing metrics.
• 2,000+ integrations: Greater than some other device on this checklist, together with Gmail, Shopify, Salesforce, LinkedIn, and Jira.

Pricing

• Free: Offers you entry to fundamental advertising and marketing and CRM instruments
• Starter: €15/month/seat with assist for 1,000 advertising and marketing contacts
• Skilled: €899/month, an enormous leap however offers entry to considerably extra of HubSpot’s ecosystem

HubSpot vs. Mailchimp

With Mailchimp, you see how a marketing campaign carried out. With HubSpot, you see how every individual responded to it, what they clicked, what they ignored, and the place they’re in your pipeline. 

That contact-level visibility is what you’re paying for, and on the free plan, you get it with out spending something. Mailchimp is the higher match in case you have no gross sales staff and no have to tie e mail exercise to particular person buyer data.

6. AWeber — greatest for e mail advertising and marketing with built-in ecommerce

G2 rating: 4.2/5 (647 evaluations)

AWeber brings promoting capabilities to your emails and touchdown pages and allows you to construct full buyer journeys that nurture and generate income.

Its touchdown web page templates are extra fashionable than Mailchimp’s, and you should purchase and join domains immediately in AWeber. Digital product gross sales can happen inside AWeber through Stripe, letting you promote with out Shopify or one other platform.

Electronic mail automation and segmentation are well-covered right here, together with your small or mid-sized retailer in a position to create sequences and handle clients successfully. 

We notably just like the AI e-newsletter characteristic, which analyzes your retailer and pulls its branding to create newsletters primarily based on no matter theme you enter:

Key options

• AWeber Ecommerce: For one-off and recurring funds, the transaction charges vary from 0.6% to 1%, relying in your plan.
• AMP emails: Add picture carousels and polls inside the e-mail itself, so recipients work together with out clicking by to a separate web page.
• 600+ templates: Greater than some other device on this checklist, with reusable content material blocks and a drag-and-drop editor with HTML entry.
• Behavioral automation triggers: Tag modifications and buy exercise begin workflows routinely, so a accomplished sale rolls straight right into a post-purchase sequence.
• Carried out For You setup: Pay a one-time $79 payment, and AWeber’s staff builds your template, touchdown web page, and kind, and delivers weekly e-newsletter drafts alongside it.
• Cellphone assist on all plans: Along with e mail and reside chat, with precedence assist when you’re a Plus plan buyer. 

Pricing

• Free: 500 subscribers, 3,000 emails/month, entry to all e mail design instruments
• Lite: $15/month for 500 subscribers and a 10x contact ship restrict, it provides superior message analytics and allows you to add three customers, nevertheless it solely permits you to construct three flows and three touchdown pages (making Plus the one plan appropriate for many)
• Plus: This one’s $30/month for 500 subscribers, it permits you to construct limitless e mail lists, touchdown pages, automations, and segments

AWeber vs. Mailchimp

AWeber covers floor Mailchimp doesn’t, resembling native product gross sales, recurring funds, AMP emails, and telephone assist, however you’ll pay massively for it. $30/month is the minimal spend to entry all its options.

Mailchimp is the higher decide when you want a broad integration library and easy campaigns. It’s cheaper and covers the fundamentals.

7. Constant Contact — greatest for bringing occasions, e mail, and social media administration collectively

G2 rating: 4.1/5 (7,253 evaluations)

Fixed Contact’s a unbelievable Mailchimp different if social media is as essential to your advertising and marketing as e mail. 

It schedules and posts to Fb, Instagram, and LinkedIn from the identical dashboard you utilize to ship campaigns, which removes the necessity for a separate social device at this value level.

It’s been round since 1996, and that have exhibits in the deliverability. Fixed Contact publishes its charge brazenly at 97%, one thing most instruments on this checklist gained’t do.

Key options

• Social posting and scheduling: Put up and schedule content material throughout Fb, Instagram, and LinkedIn from contained in the platform, with quick video assist and social reporting included from the Normal plan.
• AI marketing campaign builder: Obtainable on Normal and above, it builds automations primarily based in your objective somewhat than requiring you to assemble flows manually.
• Automated resend to non-openers: Campaigns resend to contacts who didn’t open the primary time with a special topic line, with out setting it up as a separate ship.
• Handles your occasions: You’ll be able to host occasions and promote merchandise, plus gather funds and hyperlink these to your welcome sequences
• 300 integrations: Covers most necessities, together with Google, Canva, Shopify, Eventbrite, Video, and plenty of extra.

Pricing

• Lite: $12/month for 500 contacts, the draw back is it limits you to at least one person and one automation template, making Normal the primary plan price severe consideration
• Normal: Bumps your value by over double to $35/month in return for 3 customers, put up scheduling, superior reporting, non-opener resend, and three automation templates
• Premium: It’ll value you $80/month and enhance your person restrict to limitless, plus it bundles in 500 SMS messages

Fixed Contact vs. Mailchimp

Fixed Contact is best than Mailchimp for occasions and e mail instruments that join and create distinctive buyer touchpoints. Additionally, having the ability to handle your social media alongside e mail is one other unbelievable characteristic that Mailchimp lacks.

Nonetheless, Fixed Contact does limit your capabilities beneath its Premium plan, and it isn’t as appropriate for ecommerce as Mailchimp.

8. Campaign Monitor — greatest for AI-first e mail automation

G2 rating: 4.1/5 (717 evaluations)

Marketing campaign Monitor works effectively as an alternative choice to Mailchimp once you need AI working in your campaigns somewhat than simply producing content material for them. 

The Phase Mapper builds audiences from plain language prompts, the Electronic mail Booster scores campaigns earlier than they exit, and Advertising and marketing Monitor flags efficiency issues with out you having to seek out them your self.

When you handle e mail for a number of manufacturers, the company options are price noting, with non-public labelling, dashboards, and template sharing inbuilt somewhat than accessible as costly add-ons.

Key options

• 100+ e mail templates: They’re of excellent high quality and simply editable utilizing drag-and-drop. The Lite plan helps customized HTML templates. Additionally helpful for e mail design is the picture gallery with two million+ pictures you should utilize.
• Pre-built journeys: Prepared-made automation sequences protecting the usual triggers, editable with out constructing flows from scratch.
• Ship time optimization: On the Premier plan, every contact will get their very own optimum ship window primarily based on their historic engagement, somewhat than your entire checklist receiving the e-mail on the similar time.
• Non-human click on filter: Marketing campaign Monitor strips out bots in order that your marketing campaign numbers precisely replicate folks, not crawlers.
• Web site builder: A brand new characteristic that permits you to create web sites and handle them inside your Marketing campaign Monitor account.

Pricing

• Free: Cheekily, this isn’t a free plan; it’s a 30-day trial for 500 contacts and 500 sends
• Lite: $12/month, however the 5x month-to-month ship cap makes it impractical for anybody emailing their checklist greater than a handful of occasions a month
• Necessities: $29/month with limitless sends and the total AI toolkit, which is the place most customers will land
• Premier: $159/month, the web site builder is included right here after costing $10/month additional on the 2 plans beneath it

Marketing campaign Monitor vs. Mailchimp

Mailchimp’s AI writes, however Marketing campaign Monitor reads, scores, and flags what’s unsuitable earlier than you ship. When you’re investing in AI to enhance outcomes somewhat than save time, that’s the device to be on.

Mailchimp is a greater decide if you need a standard e mail advertising and marketing device with fundamental flows and the power to phase your viewers with out fuss.

9. Moosend — greatest for getting probably the most options per greenback

G2 rating: 4.7/5 (730 evaluations)

We suggest Moosend as a Mailchimp different once you need a succesful entry-level plan with out paying mid-tier costs. 

At $9/month, Professional consists of limitless sends, the total automation builder, touchdown pages, heatmaps, AI product suggestions, and predicted climate analytics.

The characteristic ladder kicks in above Professional. Browse and product view triggers, viewers discovery, and transactional emails all require Moosend+ or Enterprise, which have customized costs, so on this respect, Mailchimp has extra transparency.

Key options

• Predicted climate analytics: Tracks forecast information towards contact areas and elements it into ship timing, one thing no different device on this checklist gives
• AI product suggestions: Your clients’ searching historical past and product preferences dictate the merchandise they see in emails
• Conditional visibility content material: When you feed in sufficient contact information, such because the classes they buy in, you possibly can exclude sure sections from e mail templates
• Spam evaluation and testing: Whenever you create a marketing campaign, Moosend will push it by inside filters to see if inbox suppliers are prone to flag it
• Electronic mail heatmaps: Reveals the place contacts click on inside emails, included on all paid plans.

Pricing

• Free trial: 30 days, 1,000 contacts, limitless sends, however automation is restricted to at least one revealed workflow, and varieties and touchdown pages are unpublished solely
• Professional: $9/month for 500 contacts, limitless sends, full automation builder, touchdown pages, and heatmaps, browse and product triggers not included.
• Moosend+: You’ll must contact Moosend for pricing, it’s successfully the Professional plan however with transactional e mail, devoted IPs, and hosted recordsdata

Moosend vs. Mailchimp

At $9/month, Moosend consists of automation, touchdown pages, heatmaps, and AI instruments that Mailchimp reserves for increased tiers. 

The mixing library is narrower at 80+, and transactional emails require a customized plan, however for shops that don’t want behavioral web site triggers, the worth at Professional is tough to match.

10. Kit — greatest for content material and e-newsletter monetization

G2 rating: 4.4/5 (218 evaluations)

Package is the device for you in case you have an viewers and wish to earn a living from it immediately. Promoting digital merchandise, paid subscriptions, and proposals are constructed into it somewhat than dealt with by a separate device.

Though Package pitches its e mail advertising and marketing and automation as basic instruments any enterprise can use, it lacks the ecommerce focus of Mailchimp and is greatest for creatives. As an example, in case you have a weblog, journal, or podcast, then Package works.

The free plan permits you to construct touchdown pages and ship limitless e mail broadcasts to 10,000 folks. To promote to them, you don’t want the rest, though the Creator plan permits you to receives a commission to advertise others and ship RSS campaigns.

Key options

• Publication feed and web site: The mini web site and e-newsletter feed you construct can sync with related branding to create a cohesive buyer expertise. 
• Touchdown pages: Limitless builds throughout all plans is the headline, however equally spectacular is the template high quality. They require minimal modifying and might get you promoting quick.
• Promote digital merchandise and content material: One-off gross sales and subscriptions, or promote different folks’s merchandise and receives a commission for that.
• Automated e mail sequences: They’re completely tremendous for a welcome collection and newsletters, and might hyperlink to your clients’ actions, resembling purchases.
• Content material ecosystem: Package offers 30+ e mail templates, a picture library linked to Unsplash, and allows you to construct distinctive templates with HTML and CSS.

Pricing

• Publication: Package’s free plan, good for 1,000 subscribers and limitless e mail sends
• Creator: Has the identical contact restrict because the Publication plan, prices $33/month in return for limitless visible automations, e mail sequences, and A/B testing
• Professional: $66/month, your best option in case you have a staff because it permits you to add limitless customers and offers deliverability reporting

Package vs. Mailchimp

Choose Package when you create content material and wish to earn from it. That could possibly be a e-newsletter, digital subscription, podcast, or weblog entry. You can’t solely earn from your personal stuff, but in addition refer folks to different creators and receives a commission for it.

Mailchimp doesn’t allow you to construct an viewers or earn income in the identical approach, however it’s a higher match when you promote bodily merchandise.

Free options to Mailchimp: What’s truly accessible

There are a number of top-tier options to Mailchimp. Some limit entry to options (like Mailchimp), and a few have extra beneficiant ship and make contact with limits. These are the most effective ones:

• Omnisend’s Free Perpetually plan matches Mailchimp’s contact/ship restrict and offers you entry to all automations, behavioral concentrating on, e mail scheduling, generative AI, and 24/7 reside chat assist (Mailchimp’s free plan gives none of those).
• Sender. Supplies a really beneficiant 15,000 month-to-month ship restrict for two,500 contacts. Not like Mailchimp, it consists of fundamental automations and transactional emails. Falls in need of Omnisend’s options, with no A/B testing or SMS.
• MailerLite. 12,000 emails/month for 500 subscribers, with entry to automations and comparative reporting. Doesn’t have marketing campaign auto-resend or popups.
• AWeber. The free plan’s good for 500 contacts and 5,000 emails/month.  You’ll be able to create one checklist profile and one workflow automation or autoresponder marketing campaign, however can’t save customized segments or break up check emails.
• Package. Not a standard e mail advertising and marketing device, however a publishing platform and e mail device that permits you to add 10,000 subscribers and ship limitless e mail broadcasts. Nonetheless, you possibly can solely construct one visible automation.
• Brevo. Among the many greatest free Mailchimp options for sending a lot of day by day emails. The 300 emails/day restrict additionally features a 3,000 contact restrict. Lacks reusable content material sections and content material feeds for issues like best-sellers.

Migrating from Mailchimp

Migrating is low-risk and gained’t interrupt your e mail advertising and marketing efforts, supplied you retain your Mailchimp account lively and linked to your retailer.

There are then 4 elements to contemplate when migrating to Mailchimp options:

• The primary is the best way to import your information from Mailchimp into your new device. Some instruments make it simpler than others through API, which auto-imports subscribers, customized information, and tags, however not templates, varieties, or automations (these require rebuilds).
• Second, the best way to join your new device to your ecommerce retailer. Once more, this may import clients, orders, and merchandise. One of the best Mailchimp options have apps for the likes of Shopify and Wix to make it straightforward.
• Third, to construct on the top of our first level, how straightforward is it to rebuild what you’ve gotten in Mailchimp? You will want to create flows and rebuild your popups and different parts to recreate your buyer expertise.
• Final however not least, migration. Do you want help? Omnisend gives 24/7 reside chat with migration assist. It helps you create the optimum setup, and it’s one of many the explanation why clients achieved a median $79 ROI for each $1 spent in 2025.

Migrating Mailchimp to Omnisend

Relaxation assured that migrating to Omnisend is very automated. An hour of your time to arrange syncing is all you’ll want, after which you can begin exploring and constructing your flows, varieties, and different parts. Observe these steps to start out:

Ecommerce connection

1. Log in to your ecommerce platform and seek for the Omnisend app. Listed here are a couple of fast hyperlinks for them — Shopify, WooCommerce, Wix, BigCommerce

2. Observe the steps to create your Omnisend account and full the connection to your ecommerce retailer.

Mailchimp connection

3. Log in to Mailchimp to generate an API key, comply with these steps:

a. Click on the profile icon, click on Profile

b. Click on Extras

c. Select API keys

d. Click on Create A Key, identify it

e. Click on Generate Key, copy it

4. Head again to Omnisend and go to Viewers > Contacts > click on Add or replace contacts and choose the choice for Mailchimp:

5. Choose Join now

6. Enter your Mailchimp API key to import your information. Your contacts, customized information, and tags will import into Omnisend routinely:

Recreating your parts

7. For campaigns: 

a. Head to Campaigns > click on Create marketing campaign

b. Choose your marketing campaign sort and enter your settings

c. For emails, then click on Select e mail template and browse the library:

d. Choose a template and edit it. Click on Save & select recipients, after which Evaluation marketing campaign to schedule or ship now.

8. For automations: 

a. Navigate to the dashboard and choose Automation > click on Create workflow

b. Browse the pre-built templates and click on Customise workflow to open the editor:

c. The triggers are pre-applied in pre-built flows, however that is the stage the place you possibly can edit them and add new filters

d. Click on the e-mail ingredient in your circulate and scroll down the right-hand sidebar till you see Edit content material. Click on it to open the e-mail editor:

e. Edit your e mail template and click on End modifying

f. You’ll then hit the circulate builder once more > click on Begin workflow to activate it

Repeat these steps for all of your flows and campaigns.

Remaining ideas

Mailchimp is a set-and-leave-it e mail device in 2026. What we imply is, it’s for when your buyer journeys are easy and static. The second they require advanced concentrating on or information, it falls quick.

One other risk is that your checklist is rising so quick that Mailchimp begins consuming an excessive amount of of your advertising and marketing funds with out the ROI to point out for it.

Omnisend gives extra options for much less, and it reaches your clients at extra high-intent moments. The price-to-feature ratio is big, at $16/month versus Mailchimp’s $20/month for 500 contacts when evaluating each their Normal plans.

Different cheaper options to Mailchimp embody Sender and MailerLite. For CRM options, look to Brevo or HubSpot. Begin with Omnisend for multichannel.

FAQs