Dakota Johnson Enters Calvin Klein’s Advertising Canon

From Kate Moss’s 90s billboards to Bad Bunny in cotton stretch briefs, Calvin Klein (CK)’s promoting corridor of fame is outlined by two issues: massive stars and provocative imagery.

Its Spring 2026 marketing campaign leans again on this time-tested system, displaying a day within the lifetime of Dakota Johnson.

The marketing campaign, directed and photographed by Gordon von Steiner, opens with the actress at house sporting CK underwear, discussing a script with an off-camera visitor. Dakota is then proven enjoying pool topless whereas sporting a CK thong, lounging by the pool, protecting her breasts with gadgets like pomegranates and milk jugs, and perched on high of a piano sporting simply denims.

The minute-long spot is soundtracked by the 1972 observe “Lengthy Cool Girl (In a Black Gown)” by The Hollies. It’s accompanied by photographs displaying Johnson in the identical situations.

In a press launch, CK stated the push was designed to “navigate between refined sensuality and cheeky humor, eradicating extra to deal with Calvin Klein’s newest denim suits and underwear improvements.”

The promotion launched globally on March 9 throughout CK retail websites, its web site, and on social platforms. It’s going to additionally run throughout in high-profile out-of-home placements, stated the model.

“Calvin Klein denims and underwear have a timeless high quality that makes every thing really feel proper the second you set them on. When a girl is alone at house, working, studying or doing no matter, it may possibly really feel fairly liberating and sensual,” Fifty Shades of Gray actor Johnson stated in a press release.

She added: “Channelling that, and pairing that power with Calvin Klein’s iconography, felt each singular and basic. I like that this marketing campaign celebrates being snug, free and horny by yourself phrases. Typically, a girl simply being is the sexiest factor.

Celebs and their Calvins

New York label CK is understood for its controversial, sexually suggestive photoshoots.

It first introduced this fashion of marketing campaign market in 1980 with a marketing campaign starring then-15-year-old mannequin Brooke Shields, who recited the tagline: “You wish to know what comes between me and my Calvins? Nothing.”

Since then, celebrities together with BTS’ Jung Kook, Rosalía, Bad Bunny, Kate Moss, Mark Wahlberg, and Kendall Jenner have fronted comparable advertisements.