Two 15-second shorts, directed by duo Behemoth (W+Ok NY creatives Zak DeLange and Andrew Congleton), spherical out the collection with a take a look at race-day prep.
Ford has additionally partnered with driver Daniel Ricciardo to attach F1 precision with off-road functionality, demonstrating the consumer-grade Raptor’s race-proven credentials.
The marketing campaign is the newest in Ford’s push to personal the “excessive” class throughout each terrain. It follows the TransAmerica Path x Google mapping mission (5,600-plus miles) final October, and the “Reply the Name” Search and Rescue initiative launched in January.
Source link
