Oktopost vs DSMN8: B2B Advocacy Platform Comparison

When B2B firms spend money on worker advocacy, they don’t seem to be simply in search of extra shares. They’re in search of enterprise affect. Which means affect on pipeline, visibility under consideration engagement, alignment with gross sales, and proof that social media is contributing to income. DSMN8 is constructed to assist workers share content material. Oktopost is constructed for B2B organizations that want advocacy to take a seat inside a ruled, measurable, and revenue-connected social technique.

That distinction shapes every thing. On this article, we discover how Oktopost compares to DSMN8, why advocacy-only instruments create limitations for contemporary B2B groups, and why a full B2B social suite delivers stronger long-term outcomes.

Oktopost vs DSMN8: What’s the core distinction?

DSMN8 focuses on one core functionality: enabling workers to share firm content material.

For some organizations, that could be sufficient initially. However as B2B groups mature, they shortly notice that sharing is just one a part of a a lot bigger image. The comparability web page makes this clear. Advocacy instruments concentrate on enabling participation however fall wanting supporting a full B2B social technique.

B2B groups require publishing, governance, analytics, listening, and the flexibility to clarify how advocacy influences accounts, alternatives, and income. With out these parts, advocacy turns into a surface-level exercise. Posts exit. Engagement will increase. However advertising and marketing and income leaders are left asking the identical query:

What did this really drive? Oktopost was designed to reply that query.

Connecting worker advocacy to CRM and income attribution

In B2B, social media isn’t just a model channel. It’s a part of the customer journey. Prospects have interaction with posts lengthy earlier than they fill out a type. Goal accounts work together with thought management earlier than they guide a gathering. Workers construct belief that opens the door to gross sales conversations.

If advocacy exists in isolation, these interactions are invisible to the broader advertising and marketing and gross sales engine. Oktopost connects advocacy to your advertising and marketing automation platform and CRM. Which means social interactions similar to clicks, feedback, shares, and profile engagement can feed into lead scoring, account insights, and income attribution.

That is the place advocacy turns into strategic. For instance, firms utilizing Oktopost have built-in social engagement into Microsoft Dynamics and Marketo to enhance lead scoring and pipeline visibility. Relatively than treating social as a delicate metric channel, they deal with it like electronic mail or web site exercise.

DSMN8 doesn’t provide a full social suite with deep publishing, listening, and revenue-focused analytics. That limitation turns into clear when management asks for attribution stories or account-level insights. Oktopost was constructed particularly to serve B2B groups that want that stage of visibility.

Advocacy-only platforms work greatest in light-weight environments. They allow content material distribution and fundamental engagement monitoring. However as groups scale, complexity will increase.

You want:

1. Centralized publishing for company accounts
2. Multi-level approval workflows and governance
3. Superior analytics throughout company and worker channels
4. Social listening to grasp market and competitor conversations
5. Integration with CRM and advertising and marketing automation techniques
6. Marketing campaign tagging aligned with wider advertising and marketing efforts

The comparability web page clearly highlights this hole. Advocacy instruments cease wanting supporting a full B2B social technique. Oktopost brings all these parts collectively in a single platform. As an alternative of managing separate techniques for publishing, advocacy, analytics, and listening, B2B groups can function from a single atmosphere. This simplifies reporting, improves alignment throughout departments, and eliminates information silos.

Governance and compliance for enterprise B2B groups

Worker advocacy can’t function with out construction. Extremely regulated industries similar to monetary companies, authorized, and know-how want governance controls. Messaging should stay compliant. Model pointers should be adopted. Approvals should be auditable. Oktopost offers multi-level approval workflows, banned key phrase controls, marketing campaign tagging, and structured content material boards. This ensures that advocacy scales safely.

In distinction, advocacy-only instruments are sometimes optimized for ease of sharing fairly than enterprise-grade governance. For B2B organizations the place fame and compliance are vital, that distinction issues.

Superior analytics: From engagement metrics to pipeline affect

Engagement charge is helpful. Attain is useful. However neither tells the total story.

Oktopost’s Social BI and reporting capabilities permit groups to:

1. Examine company and advocacy efficiency
2. Observe engagement by marketing campaign, subject, and account
3. Establish which posts drive conversions
4. Attribute social affect to the pipeline and income
5. Align social metrics with broader advertising and marketing KPIs

That is particularly necessary in B2B, the place advertising and marketing leaders should display worth to CFOs and income stakeholders. An advocacy-only platform sometimes measures participation and engagement. A full B2B suite connects engagement to enterprise outcomes. That’s the distinction between reporting on exercise and reporting on affect.

Publishing, advocacy, and analytics in a single B2B social suite

When publishing and advocacy sit in separate instruments, inefficiencies multiply. Advertising and marketing groups duplicate work. Knowledge lives in numerous dashboards. Marketing campaign monitoring turns into fragmented. Reporting takes longer. Insights are incomplete. Oktopost combines publishing, advocacy, listening, and analytics in a single platform.

A social media supervisor can create a company put up and push it on to the advocacy board. Campaigns might be tagged persistently throughout company and worker content material. Reviews can mirror the total social ecosystem, not only a single slice. This unified strategy is particularly priceless for lean B2B groups that can’t afford disconnected techniques.

DSMN8 focuses completely on advocacy. Which means publishing and listening should be dealt with elsewhere. For rising B2B organizations, that shortly turns into a limitation.

Social listening as a aggressive benefit

Trendy B2B advertising and marketing doesn’t function in isolation. Groups want visibility into:

1. Competitor messaging
2. Trade traits
3. Model mentions
4. Share of voice
5. Viewers sentiment

Oktopost consists of social listening capabilities that complement advocacy and publishing. Insights gathered from listening can inform advocacy content material technique and marketing campaign messaging. An advocacy-only resolution doesn’t present that broader market context. If you wish to perceive how your model is positioned in opposition to opponents and modify your worker messaging accordingly, you want greater than a sharing software.

Scaling worker advocacy throughout international B2B organizations

Oktopost’s advocacy resolution consists of options designed for enterprise adoption:

1. Segmented boards for various roles or areas
2. AI-assisted content material options
3. Microsoft Groups and Salesforce integrations
4. Gamification and leaderboards
5. Advocate-facing analytics
6. Cellular app entry

These options assist organizations scale from small pilot teams to international packages involving tons of or hundreds of workers. Extra importantly, Oktopost permits advocacy to evolve alongside your broader social technique. When your social crew grows, when your campaigns grow to be extra complicated, when management calls for deeper attribution, you don’t want to change platforms. DSMN8 might help preliminary advocacy efforts, nevertheless it doesn’t provide the total ecosystem required for long-term B2B progress.

Why Oktopost is constructed particularly for B2B organizations

One of the crucial necessary variations is focus. Oktopost was constructed completely for B2B organizations. That shapes its integrations, reporting construction, governance capabilities, and buyer help mannequin. The comparability web page emphasizes that Oktopost is constructed for B2B groups that want advocacy to be a part of a ruled, measurable social technique linked to pipeline and income

This B2B-first strategy ensures that options align with:

• Account-based advertising and marketing methods
• Lengthy gross sales cycles
• Complicated stakeholder journeys
• CRM and advertising and marketing automation workflows
• Income attribution necessities

Advocacy-only platforms are sometimes positioned as common instruments throughout industries. However B2B has distinctive wants. It requires depth, integration, and measurable enterprise alignment. Oktopost delivers that specialization.

At first look, an advocacy-only resolution could seem less complicated. 

However over time, limitations create friction:

• Extra instruments should be bought for publishing or listening
• Reporting turns into fragmented
• Income attribution stays unclear
• Groups waste time reconciling information
• Executives query the affect of social

Switching platforms later might be expensive and disruptive. Selecting a complete B2B suite from the beginning reduces that threat. Oktopost permits you to begin with advocacy and increase into publishing, listening, analytics, and income integration with out rebuilding your whole social stack.

Why B2B clients select Oktopost over DSMN8

When B2B groups consider advocacy platforms, they typically begin with a easy query: Will this assist our workers share extra content material? However as shopping for cycles grow to be extra complicated and advertising and marketing accountability will increase, the actual query turns into: will this assist us show enterprise affect? That shift in mindset is why clients select Oktopost over DSMN8.

They want advocacy linked to income

B2B advertising and marketing leaders are underneath stress to display contribution to pipeline and closed-won income. Vainness metrics are not sufficient. Prospects select Oktopost as a result of it integrates with CRM and advertising and marketing automation platforms, enabling them to trace how social interactions affect leads, accounts, and alternatives. As an alternative of reporting solely on clicks and impressions, they will present how advocacy exercise helps demand technology and gross sales engagement. With an advocacy-only platform, that connection is proscribed. With Oktopost, advocacy turns into a part of the income engine.

They need one platform as a substitute of a number of instruments

As B2B organizations scale, managing publishing, advocacy, listening, and reporting throughout separate techniques creates friction.

Prospects transfer to Oktopost as a result of they need a unified social atmosphere. From one platform, they will:

• Publish to company channels
• Handle worker advocacy
• Observe marketing campaign efficiency
• Monitor competitor and model conversations
• Report on each company and worker metrics collectively

This consolidation simplifies workflows, improves information accuracy, and reduces the operational overhead that comes with disconnected instruments.

They want governance and compliance.

For industries similar to monetary companies, authorized, know-how, {and professional} companies, model governance is just not elective. Prospects select Oktopost as a result of it offers structured approval workflows, role-based permissions, marketing campaign tagging, and content material controls that help enterprise requirements. Advocacy scales safely with out sacrificing compliance. Advocacy-only instruments typically prioritize simplicity of sharing over enterprise governance. For B2B groups, that tradeoff is just not acceptable.

They worth superior analytics and Social BI

Oktopost clients persistently spotlight the energy of reporting and analytics. They’ll drill down into marketing campaign efficiency, examine company and advocacy engagement, determine which content material resonates with goal accounts, and join social indicators to enterprise outcomes. This depth of perception allows smarter content material methods and stronger alignment between advertising and marketing and gross sales.

An advocacy-only software might inform you what number of workers shared a put up. Oktopost tells you which of them accounts engaged, which campaigns drove conversions, and the way social contributes to pipeline.

They’re constructing long-term B2B methods

Many organizations start with a small advocacy pilot. However as packages succeed, expectations develop.

Prospects select Oktopost as a result of they know their wants will evolve. They need a platform that may help:

• Regional growth
• A number of product strains
• Account-based advertising and marketing initiatives
• Government advocacy packages
• Cross-department collaboration

Relatively than outgrowing their software and needing to change later, they spend money on a platform constructed particularly for B2B progress from day one.

They need a real B2B associate

Oktopost is designed completely for B2B organizations. That focus is mirrored in its integrations, reporting construction, governance capabilities, and buyer help.

Prospects don’t simply buy software program. They acquire entry to a crew that understands the complexity of B2B advertising and marketing, lengthy gross sales cycles, and the necessity for measurable affect. That specialization makes a distinction.

For firms that see social media as a strategic enterprise channel fairly than a standalone engagement tactic, Oktopost provides the depth, construction, and income alignment that advocacy-only instruments can’t match. In the long run, clients select Oktopost over DSMN8 as a result of they don’t seem to be in search of extra shares. They’re in search of measurable progress.

Oktopost vs DSMN8: Selecting income affect over exercise

In case your purpose is solely to extend the variety of worker shares, an advocacy-only platform might meet that want.

But when your purpose is to:

1. Join social to pipeline
2. Measure account engagement
3. Align advertising and marketing and gross sales
4. Govern model messaging
5. Centralize publishing and reporting
6. Construct a scalable B2B social engine

You then want greater than advocacy alone.

Oktopost isn’t just an advocacy software. It’s a full B2B social suite designed to assist organizations drive engagement, measure success, and hyperlink social media to income progress.

Advocacy with out enterprise affect limits B2B progress

With Oktopost, advocacy turns into a strategic income lever inside an entire, measurable, and ruled B2B social technique.

That’s the distinction between exercise and affect.

Oktopost vs DSMN8: Fast comparability abstract

Oktopost and DSMN8 each help worker advocacy, however they serve completely different ranges of B2B social maturity.

• DSMN8 is an worker advocacy software targeted totally on content material sharing and engagement monitoring.
• Oktopost is a full B2B social media administration suite that mixes publishing, advocacy, social listening, superior analytics, governance controls, and CRM-based income attribution.
  

For B2B organizations that must:

1. Join social media to pipeline and income 
   
2. Combine with HubSpot, Salesforce, Marketo, or Microsoft Dynamics 
   
3. Handle company publishing and worker advocacy collectively 
   
4. Observe account-level engagement 
   
5. Preserve enterprise governance and compliance
   

Oktopost offers a extra complete resolution designed particularly for B2B progress.

In case your purpose is easy content material amplification, DSMN8 could also be adequate.
In case your purpose is measurable income affect from social media, Oktopost is constructed to ship that consequence.