7 Promotional Email Examples That’ll Drive More Sales

You’ve doubtless learn that for each $1 spent on email marketing, you can also make $44 in revenue.

However you’re not the one marketer who is aware of about this.

Since each e-tailer is conscious of email marketing’s excessive ROI, your prospects’ inboxes are stuffed with the identical promotional emails.

With so many overcrowded inboxes, it’s worthwhile to stand out to get your emails opened and clicked.

Writing high-converting promotional emails is the important thing to changing subscribers into prospects, and growing your income day after day.

On this put up, you’ll study:

• Easy methods to write promotional emails with out sounding too salesy;
• Easy methods to convert seasonal consumers with a compelling supply (with out reductions or free shipping);
• Easy methods to convert your electronic mail checklist by making them really feel like insiders;
• And extra.

On this complete information, you may get a step-by-step framework for writing high-converting promotional emails, plus 6 ready-to-use templates and seven actual examples from high e-commerce manufacturers to encourage your subsequent marketing campaign.

Promotional E mail Examples 101

What Is a Promotional E mail?

A promotional electronic mail is a kind of electronic mail that companies can use to advertise their services. In contrast to transactional emails that inform prospects about their order or account data, promotional emails sometimes serve the aim of changing subscribers into prospects, and prospects into model advocates.

Promotional emails can take many varieties, similar to weekly newsletters, sales promotion emails, and customer retention emails, amongst others.

In a SaleCycle study, over 50 % of respondents mentioned that they purchase merchandise from advertising and marketing emails as soon as a month. With well-written promotional emails, it doesn’t take a lot to persuade prospects to purchase from you many times.

Writing high-converting promotional emails is the important thing to growing your electronic mail conversions, and distinctive e-commerce manufacturers know this nicely. Let’s see how one can obtain comparable outcomes with one promotional electronic mail kind at a time.

Easy methods to Write a Excessive-Changing Promotional E mail in 2026

Power words: Now, free, restricted, unique, save, ending, declare

The “as a result of” trick: “Store now as a result of these costs will not final.”

Step 6: Design for Cellular (60% of Opens)

• Single-column structure
• Buttons a minimum of 44×44 pixels
• Font measurement 14px+ for physique, 22px+ for headlines
• Quick-loading pictures
• Check on precise units

The three-second rule: Recipients ought to perceive your supply inside 3 seconds on cell.

Step 7: Create Clear Calls-to-Motion

Use action-oriented language:

• Dangerous: “Click on right here” or “Be taught extra”
• Good: “Store the sale” or “Declare my 40% off”

Finest practices:

• Use first-person (“Get MY low cost” beats “Get YOUR low cost”)
• Contrasting button colours
• Embody CTAs at high, center, and backside
• Make all CTAs equivalent
• One main motion per electronic mail

Step 8: Add Genuine Urgency

Official urgency ways:

• Time-based: “Sale ends Sunday at midnight”
• Amount-based: “Solely 23 left in inventory”
• Seasonal: “Final likelihood earlier than vacation delivery”
• Early entry: “24 hours earlier than public sale”

By no means use faux countdown timers, false “final likelihood” claims, or invented shortage.

Step 9: Embody Social Proof

Confirmed social proof components:

• Rankings: “Rated 4.9/5 by 5,000+ prospects”
• Recognition: “Bestseller” or “#1 in class”
• Evaluations: Transient testimonial quotes
• Press: “As featured in Vogue”
• Belief alerts: “100,000+ glad prospects”

Place close to CTA buttons and with product pictures.

Step 10: Observe a Sequence (Not Simply One E mail)

Plan 3-4 emails for main promotions:

• E mail 1 (Day 1): Announce the promotion
• E mail 2 (Day 3-4): Remind with special approach
• E mail 3 (Day 5-6): Create urgency
• E mail 4 (Remaining day): Final name

Do not electronic mail individuals who already transformed. End result: 3-5x extra conversions than single emails.

1. Restricted-Time Gives

No one desires to overlook out on a great alternative.

By driving a way of urgency and triggering concern of lacking out (FOMO), limited-time offers nudge shoppers to make a fast choice a couple of potential buy.

Whereas time-sensitive gives work well-converting on-the-fence prospects, it’s worthwhile to make sure that your campaigns attain as many prospects as doable inside a limited time. Mixed with website popups, email marketing is one of the simplest ways to realize that.

Check out this topic line despatched by Tarte:

Tarte cleverly makes use of the phrase “flash” that already implies urgency, and combines it with the usage of emojis to make the subject line stand out.

Using numbers additionally helps this electronic mail seize consideration, along with proving that the supply has a strict time limitation.

Utilizing numbers, emojis, and persuasive words, Tarte implies urgency by all means and make you open this electronic mail:

Utilizing a GIF within the electronic mail, Tarte conveys a way of urgency within the physique of the e-mail, too.

On this promotional electronic mail, the corporate declares its flash sale on a selected product class and limits it by solely six hours.

Many e-commerce manufacturers run flash gross sales that sometimes final for a day or a complete weekend. Whereas it really works for a lot of, a weekend-long sale doesn’t all the time set off fast motion.

(In spite of everything, the extra time now we have to finish a job, the extra doubtless we’re to procrastinate.)

Tarte makes a daring transfer by operating a 6-hour-only sale, although. In case your buyer base isn’t as massive as Tarte’s or they’re in numerous time zones, take into account giving them extra time.

Whereas many firms affiliate limited-time gives with discounts, a handful of entrepreneurs know that free delivery is an equally, if no more, highly effective incentive.

Try this topic line Everlane sends:

Utilizing the power word “free” and driving urgency with a “immediately solely” supply, Everlane makes this topic line hard-to-resist.

And that is what the e-mail appears like:

In the event you’re in Everlane’s email list and contemplating shopping for from the corporate, immediately is the day to do it. Wait one other day, and also you’ll lose this chance. Sounds scary, doesn’t it?

Bear in mind to present a cause for why you’re limiting your supply by time—celebrating fall (like Everlane does,) making area in your new line, or just as a token of your appreciation.

2. Gross sales Promotion Emails

In the event you’re operating a sale and also you’re excited to inform the world about it, electronic mail is probably going your go-to channel.

Since your subscribers already confirmed an curiosity in your model by signing up in your electronic mail checklist, selling your upcoming or present gross sales is a surefire method to convert them.

In addition to the supply itself, the way you promote your gross sales issues loads.

Banana Republic is an efficient instance of how one can promote your gross sales:

Utilizing the precise low cost quantity within the topic line and highlighting that the sale is going on now, Banana Republic invitations you to open this electronic mail instantly:

Just like different manufacturers, the corporate grabs your consideration with a GIF that explains the sale.

With the pre-title “Cooler Days Forward,” Banana Republic provides you a logical cause to buy from this sale and purchase winter garments whereas they’re at a cheaper price.

Within the the rest of the e-mail, they assist you to extra by recommending relevant products which can be appropriate for the winter:

Curating a few of their merchandise on this promotional electronic mail, Banana Republic provides you a spot to start out searching from, in case one in all these winter garments catches your eye.

Though you doubtless wish to promote your gross sales campaigns each evening and day, that it’ll annoy your prospects and improve your unsubscribe rate.

Kate Spade finds a great excuse to observe up on their gross sales with out sounding overly promotional:

The corporate merely informs you that they added extra merchandise to their sale, and also you is likely to be enthusiastic about them.

While you click on the e-mail, you’ll be able to even see a few of the new types added to their sale:

It’s a wise excuse to ship one other gross sales promotion electronic mail and convert the prospects you couldn’t along with your first electronic mail.

3. Subscriber-Particular Gives

Your prospects are at completely different levels of the buyer’s journey.

Whereas your first-time web site guests would possibly want extra data earlier than shopping for from you, a particular low cost code would possibly work higher on a prospect who’s already in your electronic mail checklist.

Deal with your subscribers with the precise incentives, and also you’ll not solely flip them into prospects but in addition model evangelists.

Monki is aware of begin off on the precise foot. Quickly after becoming a member of their e-newsletter, they ship you this electronic mail:

Given that you simply signed up for the corporate’s electronic mail checklist and also you’re doubtless enthusiastic about its merchandise, there’s a great likelihood that you simply’ll open this electronic mail and study extra about your unique supply.

Utilizing a easy GIF that catches the attention and email copy that focuses on the supply’s exclusivity, Monki warmly welcomes new subscribers and incentivizes them with a reduction code and free delivery.

Discover the pre-title “Only for you” and the low cost code that reads “for me,” and the way Monki frames this electronic mail round exclusivity.

In the remainder of the e-mail, the corporate makes you are feeling like an actual insider:

Monki subtly calls you a future buyer by saying, “We see #monkistyle in your future.” And in case you’re questioning, the hyperlink on #monkistyle takes you to a web page stuffed with buyer pictures (learn: social proof and a way of belonging.)

Whereas Monki targets new signups with this supply, OUAI is aware of admire their present subscribers with a particular deal:

Triggering your FOMO with this topic line, OUAI leaves you virtually no possibility however to open their promotional electronic mail:

In it, the corporate invitations its subscribers (that they name “loyalty members”) to buy utilizing a particular low cost code.

Whereas doing that, OUAI evokes your greed through the use of calls-to-action (CTAs), similar to “Get one in all every little thing, “Fill your bag,” and “Don’t be shy.”

Additionally, discover how they spotlight the exclusivity of the supply by naming their low cost code “loyalhighness19.”

In the event you don’t wish to scale back the perceived value of your merchandise, select a unique incentive, similar to free delivery or free samples, to influence your subscribers.

4. Product Launch Emails

Whether or not you’re getting ready to launch a brand new guide, function, or product line, product launches are thrilling.

However extra importantly, product launches evoke curiosity, have interaction your electronic mail checklist, and preserve your model top-of-mind.

With the precise promotional emails, you can provide your new product a lift from day one.

Right here’s an instance by Casper:

Everybody loves a great underdog story with a cheerful ending. 

With this topic line, Casper evokes the same feeling the place they flip one thing surprising round. Consequently, you open the e-mail and discover out that they’re selling a brand new product:

On this electronic mail, Casper positions its new mattress as a groundbreaking product. However, in contrast to many manufacturers that merely clarify how superior their new merchandise are, Casper focuses on the additional mile they go for its prospects and cements itself as a market authority.

The remainder of the e-mail consists of a easy GIF and a hyperlink to the product. No lengthy explanations. No sophisticated options.

On condition that not all of us launch a cutting-edge product each day typically asserting a brand new product class works simply as high-quality.

And that’s what Away does:

Hinting a long-awaited particular version product line, Away promotes its new stickers on this electronic mail:

At first, it appears like every other limited-edition product launch email with a splash of exclusivity, till you learn the second a part of the e-mail.

Away grabs your consideration with its new, cheap sticker class after which upsells you to their extra dear product line with the query “Nowhere to stay ‘em?”

Discover how the corporate highlights its satisfaction guarantee on the finish to persuade you to start out a trial.

Whether or not you’re introducing a brand new product line or model class, preserve issues to the purpose and invite prospects again to your web site for extra data.

5. New Arrival Emails

Whereas product launches don’t occur each different day, new arrivals are a great excuse for e-tailers to advertise their merchandise whereas participating their electronic mail checklist.

Let’s check out this instance by Chairish:

Utilizing a humorous tone of their emails, the corporate sends this promotional message to its subscribers as in the event that they’re giving an essential piece of stories.

While you open the e-mail, nonetheless, you study that it’s a new arrival electronic mail:

Chairish additionally provides a number of class hyperlinks to this electronic mail, so you’ll be able to simply begin searching from one in all them.

Miss Selfridge takes a unique strategy to new arrival promotion, but stays throughout the similar wordplay zone:

After grabbing your consideration with the alert emoji, the ability phrase “new,” and the scarcity of time, you open the e-mail to see this:

Combining urgency and exclusivity, Miss Selfridge promotes its new arrivals, and on high of that, they offer subscribers 20% off its new gadgets.

Whereas discounting the merchandise that simply arrived carries a threat of lowering their perceived worth, it certainly attracts consideration to them just because it’s surprising.

6. Seasonal Campaigns

Halloween, Black Friday, Christmas, Valentine’s Day, Mom’s Day, or no matter vacation you simply made up … There’s all the time a vacation across the nook ready so that you can reap the benefits of.

Seasonal marketing campaigns not solely appeal to new prospects into your web site but in addition assist have interaction your present subscribers.

Providing vacation present guides in the course of the peak of the vacation season, for instance, is a superb technique to information your prospects into higher shopping for selections, in addition to a refined method to promote your merchandise.

Try how Poo~Pourri does it:

Proper after Thanksgiving, the corporate begins concentrating on Christmas consumers with a 30% low cost.

Whereas doing that, Poo~Pourri recommends merchandise “for each pooper” in your life:

Whereas reductions are highly effective incentives for vacation consumers, freebies work simply as high-quality for those who don’t wish to decrease your revenue margins.

And Origins has an excellent freebie concept that makes vacation consumers’ lives simpler:

Understanding that ‘tis the season to purchase presents in your family members, Origins saves you from the difficulty of wrapping presents by your self or paying additional to get your gadgets wrapped.

With each order, they give you each free delivery and free present wrapping. This can be a good different to reductions, particularly in the course of the holiday shopping season.

In the event you’re not promoting jolly merchandise otherwise you wish to preserve the vacation spirit going all yr spherical, discover a day to have fun in your area of interest and make it yours.

See how MeUndies owns Nationwide Leisure Day and promotes its merchandise with a intelligent disguise of celebration:

MeUndies invitations you to “self-care” immediately and suggests you do it with their loungewear merchandise. It’s a wise excuse to ship a promotional electronic mail and helps affiliate the model with optimistic feelings.

In the event you’re prepared to go one step additional, create your personal vacation slightly than rely on others.

Right here’s how Crocs does it:

Despatched with the topic line “Blissful Croctober,” the corporate thank its prospects with this made-up vacation electronic mail.

Whereas doing that, they show completely different makes use of of their merchandise with pictures and embrace hyperlinks to their category pages.

It’s helpful for retaining your model top-of-mind and your prospects enthusiastic about utilizing your merchandise.

7. Giveaway Emails

Giveaways work like a attraction to gather leads, drive engagement, improve gross sales, and promote merchandise.

The way you promote your giveaways, although, is as essential because the prizes you supply.

By combining web site popups with emails, you’ll be able to make sure that your giveaway reaches as many potential entrants as doable.

A typical giveaway promotion electronic mail appears like this one by Casper…

…or like the next from Esqido:

Whereas each benefit-driven examples work high-quality to ask subscribers to giveaways, some manufacturers go above and past to make their giveaways stand out.

A couple of months again, Tuft & Needle despatched me this electronic mail:

With its sender title and an intriguing query, the corporate instantly evoked my curiosity, and I opened the e-mail:

Then, I came upon that what seems like an escape recreation is definitely a giveaway.

However let me warn you—it’s not your typical giveaway.

Clicking the CTA button “Discover your method out” takes you to a landing page the place you undergo a number of steps earlier than you’ll be able to be a part of this gamified giveaway:

In it, you’re requested to battle off a mattress monster…

…and select a mattress that gained’t preserve you awake:

What’s extra fascinating is, all three mattresses above belong to Tuft & Needle’s direct rivals: Casper, Purple, and Nectar.

And guess what? Whichever one you select, you see this display screen:

As soon as you employ your second likelihood and full the sport, you enter the giveaway, and Tuft & Needle delivers on the promise that they’ll make mattress purchasing enjoyable.

This marketing campaign isn’t everyone’s cup of tea. (I’m not the largest fan of bad-mouthing rivals.) However Tuft & Needle nonetheless deserve reward for going the additional mile.

You don’t have to construct a complete recreation to make your giveaway emails extra fascinating. Attempt including some thriller to your giveaway emails and invite subscribers again to your web site.

Additional Studying

Fast Promotional E mail Templates

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