On this episode, Luis Urgell provides you a behind-the-scenes have a look at how B2B social media entrepreneurs can consider their very own LinkedIn presence, spot missed alternatives, and apply sensible ways to enhance efficiency and stand out on social.

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Episode Abstract

“You’d be shocked how a lot attain you’re leaving on the desk when your personal workers aren’t participating along with your content material.”

What do you get whenever you combine virtually a decade of B2B social expertise, a 500K+ private model, and a strategist who’s seen plenty of LinkedIn feeds? A masterclass in what really makes B2B social work, and what’s quietly holding most manufacturers again.

On this episode of Behind the Put up, we’re joined by Luis Urgell, B2B Socials Rising 30 star and founding father of Timewarp, to interrupt down how he evaluates B2B manufacturers on social, and what you’ll be able to be taught from it as a social media marketer. Luis walks us by means of the precise alerts he seems for when touchdown on a B2B LinkedIn web page, from hiring patterns to posting cadence, and why these particulars matter greater than most groups understand. Consider this episode as an inside have a look at how your web page is being judged, by friends, prospects, and decision-makers alike.

We get tactical. Luis shares one easy change social groups could make this week to enhance content material efficiency, the most typical errors he sees throughout audits, and why many B2B manufacturers are unintentionally leaving consideration on the desk by enjoying it too secure.

He additionally breaks down what good B2B social really seems like at this time, together with why employee-led content material works so effectively, how manufacturers like Zapier are getting it proper, and why TikTok generally is a highly effective testing floor even when LinkedIn is your major channel.

Should you’re a B2B social media supervisor trying to sharpen your instincts, spot gaps quicker, and construct a technique that really stands out, this episode is full of classes you’ll need to steal.

Scorching Matters:

  • What to search for when evaluating a B2B LinkedIn web page
  • The quickest approach to enhance engagement utilizing worker advocacy
  • Widespread content material errors B2B manufacturers preserve making
  • The right way to experiment with out blowing up your model voice

Must get your fingers on extra ideas, classes, and recommendation from our B2B Social’s Rising 30 cohort of 2025? Get impressed in a single click.

Meet Luis

Luis Urgell is an award-winning social media strategist with virtually 10 years of expertise underneath his belt.

He’s touched each social media operate there’s: from content material creation and private model constructing his private accounts to greater than 500,000 followers, to social technique working with manufacturers going from small companies in Spain and Latin America to Fortune 50 enterprises within the USA.

Whereas he’s labored with virtually each trade, he’s specialised in B2B social, and after virtually 5 years in company America he’s now based his personal Social Media Company, Timewarp.

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