Best Budget Email Tool for Ecommerce

Studying Time: 21 minutes

Brevo vs. MailerLite on your ecommerce retailer? It’s a query of what you need to prioritize between automations (Brevo) or campaigns (MailerLite). There’s some overlap, however these use circumstances are the place they do greatest.

Each are cost-effective, too. We’re speaking free plans to start out with, and $9/month or $10/month whenever you pay, albeit with characteristic restrictions, lifted as you climb the tiers.

Even so, there’s no denying the superb fame for each instruments amongst ecommerce and creators. Neither makes a speciality of ecommerce or creator instruments, however can cowl each. That makes them good in the event you’re in search of a generalist app.

The place that leaves us is figuring out which is greatest for you. This text offers an entire, unbiased comparability between Brevo vs. MailerLite, protecting pricing, ease of use, templates, integrations, touchdown pages, multichannel, and extra.

Brevo vs. MailerLite 2026: A snapshot

Brevo and MailerLite are budget-friendly email marketing instruments. Brevo handles giant contact lists and consists of transactional messaging on each plan. Go along with MailerLite in the event you e mail a smaller viewers usually and solely want publication instruments.

The desk under compares their execs, cons, and use circumstances:

Neither is purpose-built for ecommerce, for example, Brevo hides back-in-stock alerts and dynamic coupons behind its Skilled plan. MailerLite locks out good sending and customized HTML modifying till you buy its top-tier Superior plan.

Omnisend is a better match than Brevo in the event you’re an ecommerce retailer of any dimension. It doesn’t prohibit entry to plain options and covers omnichannel automation.

Pricing — who actually offers you extra for much less

Brevo’s free plan is considerably extra beneficiant on contacts, at 100K vs. 500. Paid plans begin on stage floor, with each providing 500 contacts at base value.

From there, they diverge. Brevo offers you 500K contacts when you hit the $29/month tier, whereas MailerLite offers you limitless sends however raises the value with subscriber milestones.

We’ll examine Brevo vs. MailerLite prices in additional element under.

Free plan comparability

There’s an enormous hole between free plans. Brevo permits 100K contacts towards MailerLite’s 500, although MailerLite provides the next month-to-month ship allowance:

• Brevo: as much as 100K contacts, 300 emails/day
• MailerLite: as much as 500 subscribers, 12,000 emails/month

What this implies in observe is you’ll seemingly outgrow MailerLite’s 500 subscriber cap lengthy earlier than you hit Brevo’s 300 emails/day restrict.

Each instruments have extreme limitations of their free plans, although. MailerLite restricts entry to its publication templates, AI writing assistant, and popups. Brevo doesn’t permit A/B testing, popups, internet push notifications, or contact scoring.

Omnisend provides all these options in its free plan. Actually, it offers entry to all commonplace options and is sweet for 250 contacts and 500 emails/month. In case your listing is fewer than that, it’s the most effective place to start out your ecommerce e mail advertising.

Paid plan comparability

$1 separates their most cost-effective paid plans ($9 and $10), and each cap you at 500 contacts for that cash. The distinction is what you get past that:

• Brevo prices by e mail quantity
• MailerLite prices by subscriber rely

Brevo plans

The desk under displays Brevo’s pricing technique by e mail quantity:

MailerLite plans

You’ll discover the desk under consists of subscribers, not month-to-month sends. That’s as a result of it displays MailerLite’s subscriber count-based pricing:

Hidden prices

MailerLite’s beneficiant limitless emails on paid plans don’t embrace transactional messages, which require a separate MailerSend plan. If you wish to ship greater than 500 of these, as much as 5,000/month, it’ll price you an extra $7/month.

Branding removing is Brevo’s most important hidden price at $12/month, utilized even on its Starter plan, which prices $9/month. The full value for that involves $21/month, which ideas the steadiness away from it being reasonably priced e mail advertising software program.

Brevo vs. MailerLite pricing spherical winner

Draw, based mostly on what’s essential to you. Brevo pricing wins in the event you want transactional messaging and beneficiant free-tier contacts. MailerLite pricing wins in the event you ship ceaselessly to a smaller listing and wish limitless emails on paid plans.

Ease of use — Brevo vs. MailerLite: Right here’s which one’s simpler

For this part of our MailerLite vs. Brevo comparability, we signed up for them as new clients. MailerLite asks for extra data at signup (firm or group, identify, and e mail tackle) versus Brevo (e mail solely).

Brevo then sends you an e mail to confirm your tackle and soar into onboarding. MailerLite offers its onboarding web page instantly, and asks you to substantiate your e mail after. So, it’s MailerLite that provides the extra cohesive preliminary join course of:

Nevertheless, MailerLite has a stricter approval course of. You have to present your tackle, metropolis, and nation to progress. Brevo permits you to reply later, decide a plan, and get entry.

Dashboard navigation

When you’re in, Brevo has a extra intuitive dashboard than MailerLite. It seems busier at first look, however offering further details about plan utilization and a calendar helps you visualize your exercise and transfer on to constructing your first marketing campaign:

MailerLite’s dashboard is extra minimalist and makes use of a right-hand sidebar like Brevo. In contrast to Brevo, MailerLite lists kinds, websites, and account settings as separate menu objects. It makes issues simpler to entry, but additionally clutters issues:

Making a marketing campaign

Creating your first marketing campaign is straightforward sufficient utilizing both instrument:

• In Brevo, navigate to Advertising > Campaigns > click on Create marketing campaign, after which choose E mail:

• In MailerLite, navigate to Campaigns > Create new marketing campaign, then choose Common marketing campaign:

E mail builders

After going by these settings, you get the choice to construct your template utilizing their drag-and-drop editors. Ease of use favors Brevo right here due to its giant block icons and three-menu construction for Blocks, Sections, and Saved:

MailerLite’s e mail builder itemizes parts in its sidebar, which is useful whenever you’re in search of one thing specifically. It makes switching between parts harder, but additionally makes constructing distinctive templates simpler:

After all, each drag-and-drop editors allow you to construct emails to your liking with well-designed, pre-built objects and sections.

A bonus level goes to Brevo for its model library characteristic. It ensures any new templates you create inherit your emblem, colours, fonts, and social media hyperlinks. You entry it through the e-mail editor, and it might detect property out of your web site:

Person evaluations

G2 reviewers have little to complain about so far as ease of use goes when evaluating MailerLite vs. Brevo:

• “MailerLite is straightforward to make use of and easy to implement, even for small groups. The interface is clear, and creating e mail campaigns, kinds, and primary automations is straightforward. It provides good core options with out being overly advanced, which makes it sensible for normal communication and outreach.” — G2 Review
• On Brevo, “It provides nice and straightforward e mail advertising providers – from getting customers in your weblog and integrating with different platforms, all the things appears to be very straightforward. For a beginner, it’s undoubtedly value making an attempt as they will implement all the things on their very own – from constructing a listing and sending your campaigns.” — G2 Review 

Brevo vs. MailerLite ease of use spherical winner

Brevo, as a result of it onboards you quicker and has higher navigation. MailerLite can also be quick to grasp and straightforward to navigate, nevertheless it lacks Brevo’s polish and professionalism.

E mail editor and templates — what it’s prefer to construct with every

Though Brevo’s e mail editor and templates have much less of a studying curve than MailerLite’s, that doesn’t mechanically imply it’s going to go well with you higher.

Template libraries

Essential to notice right here earlier than analyzing their editors that predefined templates should not out there in MailerLite’s free plan. Brevo consists of ready-to-use templates.

Selecting a template in Brevo occurs through a popup within the Create an e mail marketing campaign web page. You’ll be able to select from primary and ready-to-use templates:

MailerLite offers its template library after deciding on to construct a Common marketing campaign within the marketing campaign builder. You’ll be able to then decide a template:

The full variety of templates out there in MailerLite is 108 as of 04/02/2026. Brevo offers 48 ready-made templates. For selection, MailerLite is greatest when you have a paid plan.

Drag-and-drop e mail builders

MailerLite offers considerably extra choices in its drag-and-drop editor. The sidebar has navigation, hero, sections, parts, content material, particular, ecommerce, gallery, weblog, and RSS, social and sharing, and footer objects. Hovering reveals slide-out choices:

Its pre-built sections, reminiscent of one-product layouts and commonplace low cost blocks, look implausible and require no modifying for correct sizing on cellular.

Deciding on objects throughout the editor masses a right-hand sidebar with choices for padding, alignment, button kinds, and content material. Moreover, hovering over an merchandise creates a sub-menu for that merchandise, letting you progress it up, down, or transfer it:

Brevo, as compared, makes use of a less complicated format. The three-item menu consists of Blocks, Sections, and Saved. The Blocks embrace title, textual content, picture, video, button, dynamic content material, emblem, social, HTML, divider, product, navigation, and spacer:

Sections are pre-built parts reminiscent of textual content and pictures, headers, footers, signatures, and empty columns. It’s important to scroll to search out these, however they’re proven visually, and it’s simpler to see how they’ll seem in your e mail than in MailerLite:

Brevo’s model library auto-generates your emblem and fonts into emails as soon as arrange. Each provide ecommerce blocks, reminiscent of dynamic content material and merchandise.

An AI content material generator, referred to as Aura, is included throughout all plans in Brevo. MailerLite restricts AI to its costliest Superior plan. Right here’s Aura in motion:

Brevo vs. MailerLite e mail editor and templates spherical winner

Draw. MailerLite provides extra templates (108 vs. 48), extra drag-and-drop choices, and higher pre-built sections. Brevo consists of pre-built templates in its free plan, its editor is simpler to be taught, and it consists of AI on all plans.

Advertising automation — the place it makes the largest affect

Evaluating automations between Brevo vs. MailerLite reveals that each have drag-and-drop e mail automation builders that permit a number of automation steps.

Automation sorts

Brevo’s automations provide extra complexity and scope for triggers, permitting real-time occasion triggers (reminiscent of purchases) and a number of entry factors throughout all plans. 

MailerLite solely permits a number of automation triggers in its costliest Superior plan. Meaning if you wish to construct comparatively advanced buyer journeys with e mail flows, then Brevo is the higher instrument at decrease costs.

Each have pre-built automation libraries. Once more, there’s a response with MailerLite. Solely its Superior plan provides full template entry, and even with that, its ecommerce templates solely embrace suggestions and reminder emails:

You’ll be able to arrange an deserted cart e mail in MailerLite, however aside from that, there are not any pre-built revenue-generating ecommerce flows.

Brevo has extra e mail automation instruments for ecommerce situations, together with product buy, anniversary date, and transactional exercise emails:

For those who’re not taken with constructing automations from scratch, Brevo has a greater pre-built circulation library than MailerLite.

Automation builders

Brevo walks you thru configuring its pre-built automations in its circulation builder. It makes use of two steps to information you thru setup. The first step is organising a set off, after which you proceed to step two and edit your e mail template:

Nevertheless, it isn’t straightforward to grasp. You’ll be able to drag any variety of contacts, kinds, emails, conversations, offers, and different parts into the builder. The connection between these will not be at all times clear, and that spreads to actions and guidelines, too:

When you be taught it, Brevo’s circulation builder is extra succesful than MailerLite’s. However it’s a must to ask whether or not that complexity is value it.

MailerLite’s circulation builder is considerably extra nice to make use of when it comes to each its studying curve and look. It has fewer triggers, guidelines, and actions, with sidebar tabs revealing parts to tug into the circulation builder:

Dragging any set off, rule, or motion into the circulation builder is smart. As an example, including a delay and a brand new e mail creates a transparent visible:

Ecommerce automation comparability

We beforehand mentioned in our Brevo vs. MailerLite comparability that Brevo has extra ecommerce flows. That’s true relating to its automation library. You’ll be able to construct flows for:

• Deserted cart
• Product buy
• Welcome message
• Advertising exercise
• Anniversary date
• Transactional exercise

In MailerLite, except you’ve the Superior plan, you may solely construct:

• Deserted cart
• Buy any product (for a thank-you collection)
• Buy a particular product (for follow-up messages)

For those who’re on an Superior plan, you additionally get:

• Superior welcome e mail
• Demo name invites
• Webinar invites

Each cowl probably the most primary ecommerce situations, Brevo extra so than MailerLite. Nevertheless, neither comes near Omnisend for protecting your buyer journey and producing income from customized, contextual automations.

Omnisend’s automation library consists of 27 pre-built templates from welcome collection to follow-ups. Clients achieved a $79 ROI for each $1 spent in 2025 throughout omnichannel (e mail, SMS, internet push notifications) mixed:

Moreover, behavior-based automated emails generated 25% of whole e mail income from simply 1.7% of sends, with Omnisend serving to you cowl extra behaviors.

Brevo vs. MailerLite advertising automation spherical winner

Brevo. It has extra triggers, flows, and real-time occasion triggers. MailerLite’s builder is extra simple to grasp, however you’ll should cowl most situations from scratch.

Ecommerce and Shopify integration — how Brevo and MailerLite examine

Brevo and MailerLite combine along with your Shopify retailer through native apps:

The Shopify App Retailer scores inform you numerous earlier than you even take a look at both instrument. Brevo PushOwl has a 4.8/5 ranking from 1,745 evaluations, whereas MailerLite sits at 2.6/5 from 30 evaluations.

MailerLite’s evaluations flag damaged tag syncing, automations failing to set off, and help tickets going unanswered for weeks.

Brevo’s evaluations constantly reward clean Shopify syncing, hands-on help throughout setup, and straightforward information migration from different platforms like Klaviyo.

Their scores are a bit nearer on WordPress/WooCommerce. MailerLite has a 2.9/5 ranking, Brevo sits barely increased at 3.1/5.

Clearly, there’s a important distinction in high quality between the integrations and the way MailerLite vs. Brevo syncs your retailer information and handles contacts.

Now let’s examine these experiences to Omnisend, which has a 4.8/5 rating on Shopify based mostly on 2,900+ evaluations and an identical rating on WordPress/WooCommerce. Omnisend is the most effective for ecommerce integrations, and Brevo is best than MailerLite.

Integration limitations

You may suppose that syncing your Shopify or WooCommerce retailer would supply equal information sharing and performance for each e mail advertising instruments. It isn’t the case. Their limitations range by platform, however within the case of Shopify, right here’s what we’ve got:

MailerLite

• Syncs clients to a single subscriber group solely
• Popups require setup in your MailerLite account then, enabling within the Shopify plugin
• Embedded kinds require guide set up (no native Shopify block)

Brevo PushOwl

• Doesn’t collate information into contact scores under its costly Skilled plan
• Shopify connection runs by PushOwl, indirectly by Brevo, which means you’re coping with two interfaces

Omnisend connects on to Shopify with out a third-party app, syncs clients, merchandise, orders, and looking conduct in actual time, and integrates with Shopify Flow for customized occasion triggers past pre-built automations.

Brevo vs. MailerLite ecommerce and Shopify integration spherical winner

Brevo. A 4.8 Shopify ranking from 1,745 evaluations towards MailerLite’s 2.6 from 30 tells the story, plus its integration works extra reliably based mostly on person suggestions.

Touchdown pages and kinds — what it’s prefer to construct and customise them

MailerLite is extra succesful for touchdown pages and popups as a result of Brevo restricts them to Skilled plans. MailerLite permits you to construct limitless popups and 10 touchdown pages in its free plan, with paid plans letting you create limitless touchdown pages.

Nevertheless, free MailerLite plans don’t embrace touchdown web page templates, so that you’re caught constructing them from scratch as a free buyer.

Touchdown pages

You create touchdown pages in MailerLite by navigating to Websites within the sidebar after which clicking Create beneath the touchdown pages tab. You then identify your touchdown web page, choose subscriber teams, and choose a template from the library:

There are 30 pre-built touchdown web page templates in MailerLite. The touchdown web page builder is a drag-and-drop instrument with an identical sidebar format to the e-mail builder. You drag parts into it and edit their particular person parts, reminiscent of textual content and pictures:

The sections tab consists of all the things wanted to construct touchdown pages that convert. Its Hero class is especially good, with a number of designs and layouts that look skilled with none edits. The instance under reveals this off:

Shifting on to Brevo, you create touchdown pages in Advertising > Touchdown pages. You’ll be able to construct from scratch, use a template from their gallery, or duplicate an current web page.

The settings editor permits you to add model colours, fonts, emblem, and favicon. A reside chat widget choice lets guests ask questions instantly from the web page. You too can duplicate touchdown pages, saving you time when creating a number of (however related) variations:

Varieties

Brevo permits you to construct full-page and embedded kinds throughout all plans. Popups are a Skilled plan characteristic, one thing that neither MailerLite nor Omnisend restricts.

The shape builder is a primary affair. It lacks its personal app and masses throughout the dashboard, supplying you with entry to construct parts and preview instruments for desktop and cellular:

Brevo’s sign-up kinds help Google reCAPTCHA (v2 and v3) and Cloudflare Turnstile CAPTCHA by default. You drag and drop the CAPTCHA block into your kind and paste your web site and secret keys.

In contrast to Brevo, MailerLite’s kind builder does have its personal internet app, and it’s far more nice to make use of than Brevo’s. It offers fast settings for affirmation checkboxes, privateness coverage hyperlinks, hidden segmentation fields, and extra:

You’ll be able to change the orientation from basic to panorama and card, the background, content material type, and kind parts extra simply than in Brevo. Finally, kinds really feel like a pure characteristic in MailerLite, whereas in Brevo, they’re extra of an afterthought.

As a result of MailerLite helps popups in all plans, it offers alternatives to construct your listing at high-intent moments, reminiscent of when guests are about to exit your retailer.

Its spin-the-wheel popup is a spotlight, bringing gamification to your list-building efforts, and you may select from a number of completely different designs:

Brevo vs. MailerLite touchdown pages and kinds spherical winner

MailerLite. It offers you touchdown pages and popups throughout all plans, whereas Brevo asks you to spend not less than $499/month for popups.

Deliverability — Brevo vs. MailerLite facet by facet

Offered you observe deliverability greatest practices reminiscent of sustaining your listing, solely sending to opt-ins, and authenticating your information, there’s little to decide on between MailerLite vs. Brevo so far as deliverability goes.

Authentication

Each Brevo and MailerLite deal with authentication, an important characteristic as a result of your emails land in spam or get rejected with out it.

Brevo requires three DNS information: 

• A Brevo code for area verification
• DKIM for digital signatures
• DMARC to deal with suspicious messages

MailerLite makes use of:

• DKIM (as a CNAME)
• SPF (as a TXT report)
• A website verification TXT report

The distinction is in how they deal with DMARC. Brevo consists of it instantly in its authentication setup. MailerLite offers DMARC documentation individually however doesn’t construct it into the authentication wizard, and recommends utilizing a DMARC consulting firm to configure it. 

Brevo additionally auto-replaces unauthenticated domains with @brevosend.com to guard your deliverability. MailerLite lets new accounts ship throughout a 14-day trial with out authenticating.

Devoted IPs

Shared IPs are the usual for Brevo and MailerLite, as with most e mail instruments. You may get a devoted IP with both, supplying you with sole management of your sender fame (most helpful whenever you ship excessive volumes and wish most deliverability).

Brevo provides a devoted IP as an add-on on Skilled plans, and Enterprise plans get one devoted IP by default. In contrast to MailerLite, which asks you to contact gross sales for a value, Brevo publishes its value, which stands at $251/12 months/devoted IP.

Deliverability scores

EmailTooltester charges Brevo at 4.0/5 and MailerLite at 3.5/5 for deliverability options. 

• Brevo scores increased for its authentication wizard, primary deliverability dashboard, deliverability rating, and IP warmup help.  It loses marks for missing built-in listing cleansing and full SPF alignment. 
• MailerLite scores nicely for strict anti-purchased-list insurance policies and exterior listing cleansing integrations, however the lacking DMARC steerage and lack of a deliverability dashboard or rating pulls it down.

Brevo vs. MailerLite deliverability spherical winner

Draw. Deliverability depends upon your authentication, listing cleansing actions, and sending practices. Each present the infrastructure and options to make sure your emails attain inboxes.

CRM and get in touch with administration — Brevo vs. MailerLite options in contrast

You handle contacts in MailerLite beneath the Subscribers menu. In Brevo, you do it through the CRM menu. Brevo’s positioning as a CRM sounds fancier than MailerLite’s providing, however in observe, it’s MailerLite that provides the extra intuitive dashboard:

Tabs for all subscribers, segments, teams, fields, clear up inactive, and historical past make managing your contacts straightforward. It organizes your contacts into teams, which perform like tags or lists in most e mail automation platforms.

You’ll be able to break up teams into equal elements, merge them, and export every as a CSV. Importing works through TXT, CSV, copy/paste from Excel, or API, with computerized discipline recognition.

Segments filter subscribers dynamically by engagement, location, signup date, or automation exercise. Customized fields allow you to retailer further information, as with Brevo.

MailerLite additionally consists of an inactive subscriber cleanup instrument that mechanically removes disengaged contacts, retaining your listing wholesome with out guide work.

Brevo makes use of folders and lists to handle contacts. Folders group lists by standards, reminiscent of model or area. Lists kind contacts by pursuits or conduct, as much as 300 of every:

Segments sit on prime of this, filtering contacts dynamically based mostly on information or actions and updating on their very own. You’ll be able to create customized attributes, which retailer fields along with your buyer’s identify and e mail.

You’ll be able to import contacts individually, in bulk, through integrations, or the API. Brevo deduplicates throughout lists mechanically and allows you to break up segments into randomized lists for focused campaigns, although that characteristic requires an Enterprise plan.

CRM options

The place Brevo pulls forward is its built-in CRM. The free tier offers you a deal pipeline, job administration, and reside chat, capped at 50 offers and one pipeline. 

Gross sales Necessities ($31/mo) unlocks limitless offers, pipelines, and gross sales automation. Lead scoring permits you to assign factors based mostly on actions like e mail opens or web page visits to prioritize outreach. MailerLite has no equal to any of this.

Brevo vs. MailerLite CRM and get in touch with administration spherical winner

Brevo. It’s the one one of many two with a CRM, supplying you with deal pipelines, lead scoring, and gross sales instruments that MailerLite can’t match.

SMS and multichannel advertising — how Brevo and MailerLite examine

For multichannel advertising, the most suitable choice is Brevo. All plans embrace SMS campaigns and entry to the transactional SMS API. API entry means you may set off SMS by actions, reminiscent of order confirmations, and ship them alongside e mail.

MailerLite additionally has an SMS API, however that requires a separate Starter or Skilled MailerSend plan ranging from $35/month.

A singular characteristic of Brevo is 1:1 SMS messaging, which helps you to ship private SMS messages to your contacts. It requires an add-on plan, Gross sales Superior, at $65/month, but when your merchandise have a private service, it could possibly be value it.

Multichannel advertising capabilities

Brevo’s multichannel automations allow you to mix e mail and SMS into single flows, and in the event you’re a Skilled plan buyer, it’s also possible to add a WhatsApp message:

Moreover, you may construct standalone e mail and SMS campaigns, reminiscent of newsletters and Black Friday promotions. Once more, when you have the Skilled plan, you may create standalone WhatsApp, cellular push, and internet push campaigns. 

MailerLite doesn’t help SMS campaigns or automations. It solely does e mail campaigns on its free plan, with paid plans letting you create RSS campaigns, too:

It’s clear MailerLite’s focus is on e mail since SMS isn’t out there. Solely Brevo helps it, so if SMS is a core channel, it’s your decide of the 2.

Brevo permits you to buy SMS credit in bulk. A number of value examples:

• 100, $1.09
• 500, $5.45
• 1,000, $10.90
• 10,000, $109.00

An much more succesful platform for SMS and multichannel automation is Omnisend. All plans help multichannel automations and campaigns, with Professional plans offering bonus SMS credit equal to the value of your month-to-month plan.

Brevo vs. MailerLite SMS and multichannel advertising spherical winner

Brevo. Brevo. It’s the one one with SMS, internet push, and WhatsApp in-built. MailerLite is email-only, with SMS restricted to a separate transactional product.

Buyer help — how useful is it when you really want it?

There’s an assumption amongst each Brevo and MailerLite that you just’ll be taught their platforms and require minimal help. Their data bases are wonderful, for example, however contacting them depends on having a plan that provides human help.

Brevo help by plan:

• Free: E mail help
• Starter ($9/month): E mail help
• Commonplace ($18/month): Precedence e mail help
• Skilled ($499/month): Telephone and precedence e mail, deliverability specialist (three hours/12 months), digital onboarding equipment plus one hour with a Brevo skilled
• Enterprise: The entire above, absolutely guided onboarding, devoted Buyer Success Supervisor

MailerLite help by plan:

• Free: E mail and reside chat for the primary 14 days, after that, you’re restricted to the data base and group discussion board.
• Rising Enterprise ($10/month): 24/7 precedence e mail help, no reside chat
• Superior ($20/month): 24/7 precedence e mail and 24/7 reside chat help

To summarize, MailerLite’s free plan leaves you with none human help after two weeks, whereas Brevo’s free plan retains e mail help completely.

On the prime finish, Brevo provides cellphone help and a deliverability specialist, however solely on Skilled. MailerLite offers you 24/7 reside chat on Superior, which is way extra accessible.

A greater different for each, in the event you want help, is Omnisend, which incorporates 24/7 reside chat and e mail help throughout all plans. Its Professional plan additionally provides an account skilled from $400.

Person suggestions

Brevo has 164 constructive feedback about buyer help on G2, together with:

• “Brevo’s help workforce has been immediate and genuinely useful. It’s a reduction figuring out we received’t be caught mid-campaign.” — Elias R.
• “Customer support is excellent, with quick responses after contact. Implementation was problem free. The setup course of was intuitive, and options have been prepared to make use of nearly instantly.” — Verified user.

Nevertheless, it isn’t all constructive. One customer famous, “Customer support was nicely under par, and guarantees have been damaged. They actually can’t be trusted.”

MailerLite has 62 constructive feedback for its buyer help on G2:

• “Step-by-step help is on the market. We use it every week, and it’s tremendous dependable.” — Verified user.
• “That is the form of tech help I would like however not often get. There actually isn’t any motive to go to different corporations like MailChimp or AWeber (each of which I’ve used).” — Russell A.

Adverse feedback are sometimes round deliverability, with one buyer saying, “Buyer help will not be good. I had points with e mail deliverability that stored recurring. MailerLite would inform me the problem was resolved, however then it will break once more.”

Brevo vs. MailerLite Buyer help spherical winner

Draw. Brevo retains free plan e mail help, the place MailerLite cuts you off, however MailerLite provides 24/7 reside chat on a far cheaper paid plan than Brevo provides cellphone help.

Remaining scorecard and verdict — Brevo vs. MailerLite, facet by facet

Right here’s the ultimate scorecard from our article:

Brevo bests MailerLite in 5 classes, MailerLite beats Brevo in two. Nevertheless, the general winner right here will not be essentially the most effective e mail advertising instrument on your ecommerce retailer. Contemplate the factors under when selecting:

Who ought to select Brevo

Your decide must be Brevo for multichannel and SMS automation and CRM options. It’s superior to MailerLite in each elements.

Brevo is best for you if:

• Giant contact lists are central to your corporation (100K free, 500K from $29/mo)
• Transactional e mail and SMS want to sit down alongside campaigns with out a separate product
• Deal pipelines, lead scoring, and gross sales automation matter to your workflow
• SMS, WhatsApp, or internet push are a part of the way you attain clients
• Shopify is your ecommerce platform, and integration reliability issues (4.8/5 ranking)

Brevo isn’t splendid if:

• A easy, minimal interface issues greater than characteristic depth
• Template selection is a precedence (Brevo provides 48 vs. MailerLite’s 108)
• A/B testing and branding removing are must-haves, however $18/month is a stretch
• E mail is all you want, and CRM, SMS, and multichannel add pointless complexity

Who ought to select MailerLite

MailerLite is your decide if you’d like a high-quality e mail builder. It’s additionally the most suitable choice for constructing popups and touchdown pages without cost, since Brevo restricts them to its Skilled plan. 

MailerLite is best for you if:

• You ship ceaselessly to a smaller viewers and wish limitless emails on paid plans
• Template selection and a feature-rich drag-and-drop editor matter to your workflow
• Touchdown pages and kinds are central to the way you develop your listing
• You need 24/7 reside chat help on an reasonably priced paid plan

MailerLite isn’t for you if:

• You want a CRM and gross sales pipeline options
• You’ll use an app to combine with Shopify or WooCommerce (MailerLite provides them, however they’ve poor overview scores)
• SMS is a main advertising channel
• Your clients have advanced journeys, and also you want e mail automations that focus on them throughout all touchpoints

When neither cuts it: Why Omnisend could be your higher match

MailerLite and Brevo are ok in the event you’re a creator or a small ecommerce retailer. Constructing your listing, operating welcome collection and deserted cart emails, creating newsletters, segmenting your viewers for acceptable concentrating on, and so forth are attainable with both.

Nevertheless, you’ll outgrow them when:

• Their commonplace options now not cowl what you want
• Your clients take advanced buy paths that their flows can’t cowl
• Your advertising technique requires an omnichannel strategy for SMS and e mail

Omnisend is purpose-built for on-line shops. It solves these challenges and provides confirmed outcomes, with clients seeing a median $79 ROI for each $1 spent in 2025.

Moreover, with Omnisend, you get:

• Pre-built flows protecting the 27 commonest ecommerce situations, reminiscent of browse abandonment reminders and back-in-stock alerts

• An AI section builder that builds your segments for you, mainly demystifying the method of including filters and assigning contacts
• Buyer breakdowns with common order worth, % of returning clients, whole clients, and AI lifecycle stage maps to affect your retention ways
• Limitless popups, flyouts, and embedded kinds, supplying you with new methods to construct your listing
• Detailed experiences, attributed to Omnisend, together with retailer efficiency, advertising exercise efficiency, channel efficiency, and deliverability
• Entry to all commonplace options, regardless of your plan, together with award-winning customer support through 24/7 reside chat and e mail

Conclusion

Our comparability ranks Brevo increased than MailerLite, beating it in 5 classes to 2, with better characteristic depth and potential use circumstances.

Brevo provides extra for ecommerce automation than MailerLite, with extra triggers and flows, CRM, and e mail + SMS. MailerLite is a succesful publication instrument, suited to you as a creator or service enterprise relatively than promoting merchandise on-line.

Each are budget-friendly with free plans and beginning costs of $9/month and $10/month, however with characteristic caveats that would power you into costly plans.

It’s value exploring Omnisend instead for ecommerce because it doesn’t prohibit commonplace options and allows you to mix SMS, e mail, and internet push notifications into flows, along with standalone campaigns. You solely pay extra when your listing outgrows the plan.

FAQs