17 Best Shopify Watch Stores That Nail Design and Branding

Studying Time: 11 minutes

Coming throughout a top-tier Shopify watch retailer is a humbling expertise for any business that doesn’t take design and branding significantly. These shops know their viewers, perceive what sells, and place themselves for max gross sales.

Some parts are typical, akin to visible social proof and belief indicators. Others are distinctive, akin to origin storytelling, collaborations, and digital try-ons. Taking a lead from their concepts is nearly as good a means as any to provide your watch retailer a elevate.

This text reveals 17 high-performing Shopify watch retailer examples. We’ll cowl what makes them nice and the options you may replicate in your individual retailer.

What makes a fantastic Shopify watch retailer?

One of the best Shopify watch shops have high-quality product showcases and positioning that nail what their prospects need. That may very well be luxurious, uniqueness, affordability, or a technical specification, akin to an computerized motion as an alternative of a quartz motion.

Our listing of Shopify watch retailer examples beneath reveals a number of frequent traits from probably the most profitable. These embrace:

• Excessive-impact product visuals: The standard of product pictures and movies is usually better than you’d discover in, say, an electronics retailer. Macro and 360° pictures aren’t uncommon.
• Digital try-ons: Some shops permit prospects to attempt on watches utilizing their smartphone digital camera. It’s a well-liked function with youthful prospects.
• Origin storytelling: Tales differentiate and assist watch shops fill product pages with distinctive content material. Permits them to place themselves.
• Collaborations: With influencers on social media, but additionally artists, sportspeople, and different respected folks who their goal audiences relate to.
• Belief indicators: Fee icons all through their websites plus branded badges for SSL certificates, warranties, and returns.
• Visible social proof: Moderately than textual content critiques. TikTok and Instagram reels work effectively on cellular for scrolling.
• Purchase now, pay later: Klarna or Store Pay Installments is straightforward sufficient to allow on Shopify and opens up merchandise to extra prospects.
• E mail automation: One of the best Shopify watch shops use popups and kinds to construct their lists and workflows for welcome sequence, deserted cart restoration, and follow-ups. In the event you’re new to e mail advertising for Shopify, learn our best email marketing apps information.

17 Shopify watch retailer examples

We’ll now discover 17 watch shops constructed on Shopify. They vary from area of interest, small-SKU shops to bigger catalogs and marketplaces. Every options high-quality parts we’ve chosen to encourage your watch retailer construct.

1. Mr Jones Watches

Mr Jones Watches is a London-based retailer of assertion watches that includes distinctive face designs, supplies, and strap mixtures. Its merchandise are quirky and unique, with many produced in collaboration with illustrators, akin to this one with Eleanor Dalzell:

Originality is that this model’s promoting level, they usually even give their prospects a say, with a watch customizer that lets them choose a strap and add engraving (as an upsell).

GIFs showcase the manufacturing course of on product pages, and each product consists of an artist or designer part with quotes that reinforce these are distinctive watches.

2. Paul Wealthy

Paul Wealthy is firmly within the skeleton, open motion, and embellishment watch market with merchandise that look costly however value little or no. Its collections are homages to well-known items, but additionally embrace distinctive designs, such because the Astro:

Its Shopify watch retailer presents merchandise with white backgrounds and makes use of options as core sections of its product pages. As an example, product pages have an AT A GLANCE part that showcases the dial, water resistance, and case end.

Gross sales tags seem throughout product listings and collections to encourage value-hunting buyers to buy. Moreover, there’s a signup kind providing 15% off:

3. Xeric

Xeric makes quirky watches. It began as a Kickstarter challenge and now sells over 20 fashions spanning omnigraphs, chronos, sports activities, and costume watches.

GIFs play a major position in Xeric’s Shopify watch retailer, used on assortment pages alongside static pictures to showcase watch actions and distinctive options. The instance beneath is for the Vendetta II, an computerized watch with a wandering hour:

E mail advertising can also be a core advertising channel for Xeric. It presents 10% off in its prime bar, and runs an exit-intent popup providing 10% off to new signups:

4. Tokyoflash Japan

Tokyoflash Japan sells digital and analog watches that inform the time in non-standard codecs, akin to with dot, mild, and sample mixtures.

There’s nothing same-y about this model’s positioning. It targets creatives who need one thing on their wrist that nobody else within the room has.

Its Shopify watch retailer presents merchandise with YouTube video showcases and product web page grids with a white background and way of life pictures. Its instructional sections are important to gross sales and scale back friction for patrons new to the model:

General, it’s among the finest examples of a Shopify smartwatch retailer. You should utilize its minimalist design in your retailer to current info and information prospects to make purchases.

5. Oblvlo

Oblvlo is a French watchmaker providing trendy items impressed by iconic and classic designs. Its skeleton and tourbillon watches have distinctive actions and case supplies, akin to this one with a sapphire crystal glass case:

Regardless of the shop’s high-end design with its darkish background and gold and white emblem, “Inexpensive” is a standard phrase in headings and product listings, positioning its watches as one thing anybody can personal.

A buyer help telephone quantity is on the prime of the positioning, which we don’t typically see in ecommerce. It’s clear that a few of its prospects have complicated journey paths, and the telephone quantity is there for them.

6. Maven Watches

Maven Watches makes minimalist on a regular basis and costume watches impressed by Scandinavian and German items. Its product pages have a grid and embrace upsells, akin to 10% off for patrons who purchase an additional strap:

Social proof and business mentions additionally function prominently. There’s a floating Critiques tab that shows contextual critiques based mostly on the product web page and logos of business magazines, akin to Yanko Design and Dezeen.

Specs get sections on product pages for the technically curious, overlaying diameters, case supplies, glass, and extra:

7. Camden Watch Firm

Camden Watch Firm makes basic watches at reasonably priced costs, with its British-Swiss collaboration including Swiss actions to British designs.

Its skeleton watches are enormously in style, but it surely’s the distinctive dial patterns, akin to florals for numbers, and witchcraft designs that stand out:

The Camden Watch Firm’s vary spans over a dozen fashions, which might be complicated, if not for the assistance me select web page, which describes who they’re for and hyperlinks to their collections:

8. Rosefield

Rosefield sells ladies’s watches and jewellery with a clear, female aesthetic. Its Shopify watch retailer leans closely into gifting, with a devoted Presents nav hyperlink, reward wrapping as an upsell, and a “Time for items” banner on the homepage.

Navigation filters by colour, form, and strap materials, making it simple to browse by choice quite than assortment identify:

Product pages embrace a customized engraving choice, reviews with photo filtering, and a “You might also like” part that cross-sells inside the identical vary. A publication signup providing 10% off sits within the footer to develop its listing.

9. Daniel Wellington

Daniel Wellington sells minimalist watches and jewellery, positioned squarely as a gifting model. The homepage leads with “Straightforward to like. Excellent to reward” and a Store Presents CTA, with low cost codes and a Brandbassador program for influencer partnerships.

Product pages do the heavy lifting on common order worth. A Suitable Merchandise part lists straps with one-click add-to-cart buttons immediately beneath the primary product:

Under that, a Ceaselessly Purchased Collectively bundle pairs the watch with jewellery at 15% off. A “Put on it with” part pushes much more cross-sells.

10. Armitron

Armitron sells reasonably priced style watches for women and men, with licensed collaborations akin to Peanuts that add persona to the vary.

Product pages carry a whole bunch of critiques with AI-generated summaries and media filters in order that buyers can scan photograph critiques by matter.

The standout function is the Timekeeper’s Membership loyalty program. Members earn factors for purchases, critiques, photograph and video uploads, and social follows:

Factors convert to reductions at checkout, and a refer-a-friend program offers each events a reduction on orders over a set threshold.

11. Peugeot Watches

Peugeot Watches sells reasonably priced style watches impressed by basic Swiss designs, with over 10 million items bought throughout 4 many years. 

The lifetime guarantee and free battery alternative are the standout belief indicators, repeated throughout the homepage, product pages, and footer. 

Its assortment pages are organized by aesthetic, and the homepage has a “Store the Look” part that kinds watches in context:

12. Ice-Watch

Ice-Watch sells colourful, reasonably priced watches for girls, males, and youngsters, with a spread that spans analog, digital, smartwatches, geolocatable watches, related rings, and even ring watches. 

Most Shopify watch retailer examples concentrate on a distinct segment. Ice-Watch covers practically each class and makes it work by organizing the homepage round color and style quite than gender or perform.

Product pages embrace detailed specs and a “Match your watch” cross-sell part that pairs watches with complementary items. An embedded Instagram feed with 211k followers doubles as a visible lookbook:

13. Seiko

Seiko is likely one of the most acknowledged watchmakers on the earth, and its Shopify retailer displays that status.

This is likely one of the greatest product-focused Shopify watch retailer examples, with no low cost codes, no popups, and no loyalty packages. It doesn’t want them.

Product pages function white background pictures and detailed technical specs overlaying actions, supplies, and water resistance. Restricted editions just like the JAWS fiftieth Anniversary carry long-form storytelling with manufacturing numbers and caseback particulars:

A “Store Social” part pulls tagged Instagram content material immediately onto the homepage, and a retailer locator connects prospects to bodily retailers. You probably have bodily shops, it’s best practice to offer a retailer locator so prospects don’t have to make use of their telephones to seek out areas.

14. Nordgreen

Nordgreen sells Scandinavian minimalist watches designed in Copenhagen. The navigation makes use of solely 4 hyperlinks, and the homepage lets the product images do the speaking.

Product pages stand out for his or her “Ideas from the designer” sections, the place the designer explains the intent behind every bit. It turns what may very well be a generic product itemizing into one thing with substance:

An “One Watch, Limitless Kinds” strap part encourages repeat purchases by displaying how one watch pairs with completely different bands. Press logos from featured publications add credibility, and multilingual critiques mirror Nordgreen’s international buyer base.

15. Rotate Watches

Rotate doesn’t promote watches. It sells watchmaking kits. Every equipment consists of mechanical components, instruments, and a beginner-friendly information so prospects can construct their very own wrist watch from scratch. 

Kits are tagged by issue (simple, medium, arduous) so its prospects know what they’re stepping into. Product pages cross-sell motion kits, further straps, and specialist instruments like loupes and magnetizers:

One other unbelievable product web page function is its comparability desk, which exhibits how Rotate stacks up towards different kits and constructing and not using a equipment on worth, help, and guarantee:

16. Solios Watches

Solios is a Montreal-based solar-powered watch model and the world’s first B Corp-certified watchmaker. Its watches cost from any mild supply, maintain energy for as much as 12 months at the hours of darkness, and by no means want a battery alternative. 

The homepage doesn’t bury this in an “about” web page. Photo voltaic expertise, recycled chrome steel, and PU-free vegan leather-based are entrance and middle from the primary scroll.

Product pages reinforce this with sections that specify how photo voltaic works and why the system lasts 30+ years. A “Bundle & Save” nav hyperlink and an in-cart strap upsell with a reduction code push common order worth:

17. Vincero Collective

Vincero sells daring males’s and girls’s watches from San Diego. The location makes use of limited-edition drops to create urgency, with numbered runs and collectors’ packaging throughout its vary.

Product pages carry a whole bunch of critiques every, and Vincero replies to just about each one. Engraving is out there as a checkout upsell, and Klarna splits funds into 4 installments. 

A “Chasing Legacies” part on the homepage options individuals and their tales, including a neighborhood layer to the model:

Develop your Shopify watch retailer

Designing a fantastic Shopify watch retailer and having a novel model will take you far. But with out e mail and SMS automation, you’ll battle to offer a top-tier buyer expertise and retain sufficient prospects to decrease your acquisition prices.

Omnisend is the logical subsequent step. It helps you to construct e mail + SMS + push notification flows and standalone campaigns. Listing-building is computerized with popups and kinds, and you may create limitless segments with an AI phase builder.

FAQs about Shopify watch shops